Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet.
We offer such solutions:
- gamification
- delivery and booking
- online payment in the application
- dynamic QR code
- cashback
- management of promotions and offers
- sending push notifications
- integration with social networks
- online catalog of goods by category with filters
- customer news feed
- referral recommendation system
- customer rank management
- receiving feedback after purchase and managing them
- purchase history
- registration of purchases and self-delivery in the application of the buyer
- dashboards with online sales dynamics
- rfm analysis and cohort analysis
- fraud protection
- New sales channel
75% of customers prefer to place orders and make purchases through a mobile application.
- Increasing the average check
Promotional offers and cashback skin check stimulate more purchases.
- Reduced customer churn
Accumulated cashback motivates customers to continue business with you, thus increasing their loyalty.
- Repeat purchases
Gamification in the form of ranks motivates guests to come back to you again and again.
- Digitization of the customer base
Get to know your consumers, the value and frequency of their purchases from your company, birthdays and even preferences.
- Improving the quality of service
Feedback with the ability to leave a comment will help your business reach a new level of service.
- Increasing brand loyalty
An engaged and grateful client will definitely recommend the app to their friends and family.
- Optimization of company marketing expenses
A dashboard with deep analytics will create an effective workspace for a marketer, and personalized push messages will help reduce business advertising costs and optimize the campaign development process.
Individual mobile application.
Branded mobile app
User-friendly interface
Developed on iOS & Android
Loyalty
Cashback and bonuses
Promotions and special offers of the company
Coupons and certificates
Referral program
Electronic menu and online orders
Online catalog with prices
Synchronization with ERP
Filters, push, grouping of products/items
Registration of an application for delivery
Purchase History
Bonus payment
Online payment
Courier delivery module
CRM and analytics
Digitization of the customer base
Collection and segmentation of trade data
Sales dynamics report
The process of moving bonuses
RFM and cohort analysis
Customer churn analytics
Item report
Integration with cash systems
Customer bonus account management
Online catalog synchronization
Automatic transfer of orders/purchases to cash register system
Synchronization of products
Synchronizing categories
Synchronization of prices
2. 5
countries
UPLOYAL is operating in
60+
client companies
in HoReCa & Retail
$500М
annual turnover of the
businesses
that trust us
1500+
locations
(venues & stores)
3.2M
transactions
per month
1.1M
number of active users
iOS & Android as of Nov 17, 2022
3. Loyalty
management
Cases
What does the
loyalty program
provide?
Маrketing
platform
List of all tools available for
implementation
System
Setup
How UPLOYAL team helps
get the system up & running
Success stories
of our clients
Eco
Impact
Positive impact on
the environment
4. Why do you need a loyalty program?
Loyalty
management
Effective management of personalized offers and promotions ■
Digitized interaction with the buyer ■
Increase repeat sales and returning customers■
Increase the effectiveness of marketing activities ■
Collaborate with manufacturers ■
5. Advantages for
customers
■ loyalty card in a smartphone, replacement of plastic cards
■ cost control and purchase history
■ additional benefits (cashback, discounts, coupons etc.)
■ orders history
■ online store in a smartphone
■ relevant prices and in-store availability
6. Benefits for the marketing
department
■ in-depth analysis of customers and their purchases
■ customer segmentation (CRM)
■ personalized offers for different consumer segments
■ push notifications (scheduling, segmentation)
■ management of the referral program to attract new customers
■ advanced collaborations with manufacturers and suppliers
■ gamification mechanics to increase customer engagement
■ analysis of promo activities and their effectiveness
7. Business benefits
■ increase the average spending
■ increase purchase frequency and customer retention rates
■ service delivery analysis through feedback management
■ additional marketing budgets from suppliers and manufacturers
■ protection against fraud in the loyalty program
■ analysis of promotions and other activities of the point of sale
■ digitized customer base in the CRM
8. Upon launching Uployal
marketing platform
17%
68%
77%
growth of average spending
increase in the purchase frequency
reduction of lost customers
51%
use bonus points for
unplanned purchases for
themselves
buy gifts with bonus
points
5% increase in new customers
9. Benefits for marketing
■ built-in tools for quick
implementation
■ multi-tool solution for
marketing department
■ Sales dynamics
■ Management and reports on
shares
■ RFM analysis of buyers
■ Cohort analysis
■ Sales funnel by customer
Analytics
■ Deep analytics
■ Gamification and ranks
■ PUSH-notification
■ Feedback through testimonials
■ Online catalog in applications
■ Online orders, delivery
■ Pre-order
■ Application usage analytics
■ Integration with the site
■ Viber/Telegram chatbots
■ Migration from plastic cards
СRM
10. Cashback
effective rewards tool
■ let customers earn bonus points after
every purchase
■ change can be deposited to
customer’s account
■ bonuses can be gifted (on a birthday,
for example)
11. Promo constuctor
create your own or use
templates
■ cashback, promotions, discounts, gifts,
certificates
■ automatic configuration of
applicability for promotional offers
■ dynamic promotional offers
12. Certificates, coupons
a customer retention tool
■ create digital coupons
■ create gift certificates
■ single-use, multiple-use and time-limited
certificates
■ possibility to purchase certificates or
coupons in-app
13. Referral program
expand your client base &
attract new customers
■ enable your customers to invite friends in
return for bonus points
■ an effective tool to boost employee
motivation
14. Gamification
introduce a progressive rewards
system for customers
■ create various tasks
■ motivation for consumers to be more
active
■ incentives for various actions
■ encourage customers to interact with the
app
■ increase trust and feedback frequency
■ increase willingness to share personal
data
15. Online catalog
digital sales channel
■ own e-shop
■ relevant for Retail & HoReCa
■ online catalog with prices and categories
■ synchronization and integration with
ERP/POS
■ filters, search, categories
■ online ordering
■ history of purchases and orders
■ pay with bonus points (on-site)
■ online payment
16. Communication
new opportunities in
communication and feedback
■ personalized messages
■ omnichannel (push, SMS, Viber, Telegram)
■ automation of messaging
■ work with feedback (quick resolution of
issues)
■ telegram bot for employees
■ NPS measurement and rating of sales points
and individual employees
17. CRM
■ purchase report by customer ID
■ analysis of lost customers
■ RFM analysis analysis (recency and
frequency of purchases, monetary value)
■ segmentation of personal data and customer
analytics
■ deep tuning of the target audience
■ flexible conditions for the creation of shares
■ user-friendly dashboard
18. Integration with ERP/POS
full synchronization
■ Android/iOS publishing and support
■ deployment and configuration of CRM
■ product training
■ support and maintenance of technical
infrastructure
■ support service
■ regular planned updates and introduction of
new tools
■ data protection and fraud management
19. Eco Impact
positive impact on the
environment
300 trees per year
or 30 tons of paper
6 000 000 flyers per year
or 6 full trucks
We help save
2 000 000 plastic cards per year
(it is 1.5 km in height)
or 10 tons of plastic
20. Case (retail)
■ introduction of digital
loyalty programs
71 stores ■
average area – 500 square meters
loyalty – plastic cards ■
printed marketing materials■
bulk discounts ■
■ supermarket for daily
shopping
Results
in 3 months upon
implementation of Uployal
37 000 downloads ■
880 000 push messages sent ■
23% increase in average spending
■
492 promotions launched ■
$45k were issued as bonus points ■
$20k saved on communication ■
Tasks
■ the need for an innovative digital
solution
■ offline data collection
on purchases and consumers
■ optimization of marketing costs
and activities
■ increase the average spending
and purchase frequency
