For a long time we've been struggling with this problem: we create cool content, interesting and useful, but nobody gets to know about it. We tweet and facebook, but it still doesn't help... "Amplification" course by Justin has truly been an inspiration to me. He provides many tips and worksheets as well. Here are a couple of things I picked up and would like to share with you. Hope, they will help you to share your thoughts with the world too :)

1. Content Amplification
How to Really Get Your Word Out There
Notes from the online course by Justin Jackson
“Amplification” which I highly recommend, by
the way!

2. This presentation touches on:
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How to post your content
How to work through networks
Communities and how to work with them
Simple writing tips
Inspiration and execution in creating content

3. Basics - I
Every post you write should include a link that
enables your readers to engage with you further.
This call to action could be an email sign-up
form, a link to a product or service, or a mention
of your Twitter account.

4. Basics - II
• Timing (date&time, time zones, what's
happening in the world)
• Initial traction (involve people in draft works –
ask for their opinion -> it will make them more
engaged, use your personal network, but
carefully!)
• Thank people for sharing and initiate
discussion.

5. Content Distribution Myths
• Whether we want it or not, our own personal
networks aren’t enough.
• There's this myth that good content always
gets discovered; but the truth is, good content
needs distribution in order to be seen.

6. How to deal with it?
• Get important people to talk about you
(Twitter, FB, their blogs)
• Put your content in places where it will get
noticed.

7. Connect with the network that's bigger
than yours.
Network is like a speaker for your iPod.
Connect your best content with the best
network.

8. Questions to ask yourself before you
start writing
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What do you want to achieve?
What the main message?
Is it interesting/new/unique?
What else except making my point I want
to achieve with this?

9. Pick your audience
• People come first, not your goals, but people.
• Choose small groups. The ones u belong to
and know well.
• Treat content as a gift. Readers don't owe you
anything (they don’t have to love your
content, share or like it).

10. How to work with new communities
• Learn social norms
• Add value
• Then write

11. How to meet new people and expand
your network?
• - hang out with important people (how? Ask
them for lunch)
• - offer them to hold an interview
• - start your own meetup/volunteer at other
meetups/attend more events
• - take a class on something new

12. Communities drive traffic
• Tap into networks with a lot of people:
– Lifehacker
– Hacker News
– Inbound.org
– Reddit
• write with people in mind. Start with a group u
belong to already
• Echo of content might take time. Wait and observe!

13. Writing tips:
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Have no fear
When inspiration hits, write
Don't be boring
Add personality
Write to one person
Kiss (keep it simple, stupid) -focus on 1 thing
Good headlines
SSS - surprise, secretes, share
Voice out the question From ppls minds and
answer it

14. Where to get ideas?
• Whattowrite.org
• Helpmewrite.co
• Just ask your readers 

15. Inspiration
Inspiration is like fresh fruit or milk: It has an
expiration date. If you want to do
something, you’ve got to do it now. You can’t
put it on a shelf and wait two months to get
around to it. You can’t just say you’ll do it
later. Later, you won’t be pumped up about it
anymore.
- Jason Fried and David Heinemeier-Hansson, Rework