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OutSpace Business Centre
Pitch Deck
Yuliana Topazly
The PROBLEM/UNMET Need
Why we developed a new flexible working concept for
women – entrepreneurs?
Main barriers for women/mums to selfemployment:
-Lack of self-confidence in entrepreneurial skills;
-Lack of confidence in ability to succeed in business;
-Lack of tailored support;
-High Childcare cost;
-High risk associated with starting a business
High rate of unemployment among women in South
London
How big is the MARKET?
Four main drivers ……
Croydon

is London’s largest and most diverse Borough; we
will be the first centre of its kind in the borough
98,000
Only
No

women in the Borough are aged 20 - 59 years old

7% of women are self-employed

women–friendly business working environment in
South London
OutSpace – Our SOLUTION
A unique business/shared workspace of facilities and
services for ‘Femtrepreneurs’ & ‘Mumtrepreneurs’
Our FACILITIES include a shared Working space;
Training and Meeting rooms; and a Crèche facility
Our SERVICES include Mentoring; Business and
Professional Development training; One-to-one
support; Networking Opportunities; Annual
Conference; and Specialised Recruitment Services
OutSpace BUSINESS MODEL I
1.

How do we create value? Our mix of unique
facilities, services and accessable location

2.

For whom do we create value? ‘Femtrepreneurs’
& ‘Mumtrepreneurs’

3.

What is/are our source(s) of competence? A
combined 15+ years of business advisory/support
experience
OutSpace BUSINESS MODEL II
How do we competitively position ourselves?

4.

We are the first female–only business working
South London

How do we make money?

4.
1.
2.
3.
4.



environment in

Monthly membership on a direct debit basis;
The rental of facilities;
Sale of tailored business support services;
Training courses

What are the time, scope & size ambitions?
We envisage to open 3 centres in the next 5 years the first in Mar-14)
Existing Providers in London
Company

Services

Location

Comments

The Athena Network

Informal drop-in Networking
opportunities, Conferences
and Webinars

Across the UK, runs networking events franchise
www.cappuccinoconnections.com
 

Mostly online support, not much face-to-face,
except networking events and conferences
 

National Women’s Network

Networking, inspiring events,
Conferences and one 2 one
support
 

Across UK
www.national-womens-network.co.uk

Membership–based only

The Women In Business
Network

Networking opportunities,
Training

Across UK
www.wibn.co.uk

Membership–based only, various locations, but
with no set location
 

EveryWoman

Large but rare networking
events, mostly support online

Across UK
www.everywoman.com

Annual membership, services and events for
members only. Events mainly take place in
Central London
 

The British Association of
Women Entrepreneurs

Networking and support
mainly online

www.bawe-uk.org
Across 60 countries

Annual membership, support for members
only

CEWE is the Centre of
Excellence for Women's
Entrepreneurship

Networking opportunities, one http://www.uel.ac.uk/cewe/about/index.htm based at
to one advice, training
University of East London
opportunities
 

New initiative, funded by European Union,
provided only in East London

Prowess 2.0

Online support, some local
support sign posting
 

http://www.prowess.org.uk/

Online support only

Women Unlimited

Online support, webinars and
a yearly conference, Women’s
Business Club

www.women-unlimited.co.uk

Mostly online, occasional face-to-face meetings
Competitor Analysis



All of the above organisations specialise in providing
networking opportunities and online support
There is no direct competition in the Borough of Croydon,
however there is indirect competition, which we have
successfully transformed into formal partnerships:





Croydon Business Venture - enterprise centre offering
support to aspiring entrepreneurs (training, advice, counselling;)
Prospectus - offers general business support services and
access to training

No women–friendly business working environment in
South London
The TEAM behind Outpace
Senior Advisory Board
Yvonne

Witter, Founder and Director of AMPOD
Claire Young, Founder & Director TeenBiz, Director School Speakers,
Girls Out Loud Director, Apprentice Finalist
Neil Whitehead, Founder and Director of STUFFID

Operations Team
Yuliana

Topazly – Centre Manager and Trainer
Selwyn Seymour – Business Advisor and Trainer
Vanessa Stewart – Digital Marketing Manager
Hopieann Platt – Crèche Manager
Michael Buckworth – Solicitor
Tom Searle – Health and Safety Advisor
John Kwarteng – Bookkeeper/Accountant
Financial Viability
Profit & Loss
Total Annual Sales (excl VAT)
Cost of Sales
Gross Profit

  Year 1
£
£
£

Year 2
£ 200,000
£ 40,000
£ 160,000

78,000
15,600
62,400
80%

Overheads
Wages
Rent
Rates
Heat & Light
Other Misc Costs
Tel & Broadband& web hosting
Total Overheads
EBITDA*
Loan Interest
Depreciation
Net Profit

£
£
£
£
£
£
£
£
£
£
£

25,333
10,000
1,800
5,000
1,000
58,533
3,867
800
3,000
67

Year 3
£ 268,000
£ 53,600
£ 214,400
80%

£
£
£
£
£
£
£
£
£
£
£

45,000
10,000
1,800
5,000
1,000
97,400
62,600
800
3,000
58,800

0%

80%
£ 60,000
£ 10,000
£
£
1,800
£
5,000
£
1,000
£ 107,700
£ 106,700
£
800
£
3,000
£ 102,900

29%

38%

* Earnings Before Tax Interest Depreciation & Amortisation
Cash Flow
Net Cash Flow
Closing Bank Account

  Year 1
£
£

2,853
2,853

Year 2
£ 24,467
£ 27,320

Year 3
£ 57,687
£ 85,007
Scalability
 The

OutSpace Centre is a localised business mainly
due to childcare support. The business model is ideal
for setting up a franchise and copy the model in
different locations

 Fixed

operating costs are fairly high, however
increase in number unit sales does not increase fixed
costs

 We

envisage to open 3 other centres in the next 5
years: in Bromley, Sutton and Wimbledon

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Assignment 2 pitch deck yuliana topazly

  • 1. OutSpace Business Centre Pitch Deck Yuliana Topazly
  • 2. The PROBLEM/UNMET Need Why we developed a new flexible working concept for women – entrepreneurs? Main barriers for women/mums to selfemployment: -Lack of self-confidence in entrepreneurial skills; -Lack of confidence in ability to succeed in business; -Lack of tailored support; -High Childcare cost; -High risk associated with starting a business High rate of unemployment among women in South London
  • 3. How big is the MARKET? Four main drivers …… Croydon is London’s largest and most diverse Borough; we will be the first centre of its kind in the borough 98,000 Only No women in the Borough are aged 20 - 59 years old 7% of women are self-employed women–friendly business working environment in South London
  • 4. OutSpace – Our SOLUTION A unique business/shared workspace of facilities and services for ‘Femtrepreneurs’ & ‘Mumtrepreneurs’ Our FACILITIES include a shared Working space; Training and Meeting rooms; and a Crèche facility Our SERVICES include Mentoring; Business and Professional Development training; One-to-one support; Networking Opportunities; Annual Conference; and Specialised Recruitment Services
  • 5. OutSpace BUSINESS MODEL I 1. How do we create value? Our mix of unique facilities, services and accessable location 2. For whom do we create value? ‘Femtrepreneurs’ & ‘Mumtrepreneurs’ 3. What is/are our source(s) of competence? A combined 15+ years of business advisory/support experience
  • 6. OutSpace BUSINESS MODEL II How do we competitively position ourselves? 4. We are the first female–only business working South London How do we make money? 4. 1. 2. 3. 4.  environment in Monthly membership on a direct debit basis; The rental of facilities; Sale of tailored business support services; Training courses What are the time, scope & size ambitions? We envisage to open 3 centres in the next 5 years the first in Mar-14)
  • 7. Existing Providers in London Company Services Location Comments The Athena Network Informal drop-in Networking opportunities, Conferences and Webinars Across the UK, runs networking events franchise www.cappuccinoconnections.com   Mostly online support, not much face-to-face, except networking events and conferences   National Women’s Network Networking, inspiring events, Conferences and one 2 one support   Across UK www.national-womens-network.co.uk Membership–based only The Women In Business Network Networking opportunities, Training Across UK www.wibn.co.uk Membership–based only, various locations, but with no set location   EveryWoman Large but rare networking events, mostly support online Across UK www.everywoman.com Annual membership, services and events for members only. Events mainly take place in Central London   The British Association of Women Entrepreneurs Networking and support mainly online www.bawe-uk.org Across 60 countries Annual membership, support for members only CEWE is the Centre of Excellence for Women's Entrepreneurship Networking opportunities, one http://www.uel.ac.uk/cewe/about/index.htm based at to one advice, training University of East London opportunities   New initiative, funded by European Union, provided only in East London Prowess 2.0 Online support, some local support sign posting   http://www.prowess.org.uk/ Online support only Women Unlimited Online support, webinars and a yearly conference, Women’s Business Club www.women-unlimited.co.uk Mostly online, occasional face-to-face meetings
  • 8. Competitor Analysis   All of the above organisations specialise in providing networking opportunities and online support There is no direct competition in the Borough of Croydon, however there is indirect competition, which we have successfully transformed into formal partnerships:    Croydon Business Venture - enterprise centre offering support to aspiring entrepreneurs (training, advice, counselling;) Prospectus - offers general business support services and access to training No women–friendly business working environment in South London
  • 9. The TEAM behind Outpace Senior Advisory Board Yvonne Witter, Founder and Director of AMPOD Claire Young, Founder & Director TeenBiz, Director School Speakers, Girls Out Loud Director, Apprentice Finalist Neil Whitehead, Founder and Director of STUFFID Operations Team Yuliana Topazly – Centre Manager and Trainer Selwyn Seymour – Business Advisor and Trainer Vanessa Stewart – Digital Marketing Manager Hopieann Platt – Crèche Manager Michael Buckworth – Solicitor Tom Searle – Health and Safety Advisor John Kwarteng – Bookkeeper/Accountant
  • 10. Financial Viability Profit & Loss Total Annual Sales (excl VAT) Cost of Sales Gross Profit   Year 1 £ £ £ Year 2 £ 200,000 £ 40,000 £ 160,000 78,000 15,600 62,400 80% Overheads Wages Rent Rates Heat & Light Other Misc Costs Tel & Broadband& web hosting Total Overheads EBITDA* Loan Interest Depreciation Net Profit £ £ £ £ £ £ £ £ £ £ £ 25,333 10,000 1,800 5,000 1,000 58,533 3,867 800 3,000 67 Year 3 £ 268,000 £ 53,600 £ 214,400 80% £ £ £ £ £ £ £ £ £ £ £ 45,000 10,000 1,800 5,000 1,000 97,400 62,600 800 3,000 58,800 0% 80% £ 60,000 £ 10,000 £ £ 1,800 £ 5,000 £ 1,000 £ 107,700 £ 106,700 £ 800 £ 3,000 £ 102,900 29% 38% * Earnings Before Tax Interest Depreciation & Amortisation Cash Flow Net Cash Flow Closing Bank Account   Year 1 £ £ 2,853 2,853 Year 2 £ 24,467 £ 27,320 Year 3 £ 57,687 £ 85,007
  • 11. Scalability  The OutSpace Centre is a localised business mainly due to childcare support. The business model is ideal for setting up a franchise and copy the model in different locations  Fixed operating costs are fairly high, however increase in number unit sales does not increase fixed costs  We envisage to open 3 other centres in the next 5 years: in Bromley, Sutton and Wimbledon

Hinweis der Redaktion

  1. The PROBLEM/UNMET NEED MARKET SIZE (HOW BIG IS THE PROBLEM) OUR SOLUTION BUSINESS MODEL OUR COMPETITIVE ADVANTAGE MARKET PLAN COMPETITIVE LANDSCAPE THE TEAM (WHY US) FINANCIALS, KEY METRICS TIME STATUS/CURRENT STATUS
  2. Home of the UK Home Office and to a large and rising number of immigrants, which studies have shown to be major contributors to the UK economy. High rate of unemployment among women especially in South London
  3. All of the listed above organisations specialise in providing mainly networking opportunity and online support. There is no direct competition in the Borough of Croydon, however the centre will face indirect competition from the following organisations, which we now have transformed into official partnerships: Croydon Business Venture runs an enterprise centre, which offers support to the inspiring entrepreneurs in a form of training, advice and counselling; Prospectus offers general business support services and access to training.