[E-commerce and SMEs] Why KOL marketing is still a winning strategy especially now amidst Covid-19
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The document discusses how influencer marketing is still an effective strategy for e-commerce. It provides examples of successful influencer campaigns from Alibaba and TikTok. Specifically, it notes that during Alibaba's Singles Day, influencer-run brands ranked highly in sales and one influencer generated $46 million in sales. It also discusses how TikTok has become hugely popular and increased the company's valuation. The document concludes by providing tips for how to effectively do influencer marketing, such as being genuine, consistent, and taking risks.
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[E-commerce and SMEs] Why KOL marketing is still a winning strategy especially now amidst Covid-19
- 1. E-COMMERCE WHY INFLUENCER MARKETING IS STILL A WINNING STRATEGY AND HOW TO GET IT RIGHT
- 2. YUHWEN FOONG FOUNDER & CEO OF SUSHIVID SPEAKER PROFILE 2,000 INFLUENCERS PAID 10,000 BRANDED CONTENTS MADE 1500 BRAND SIGN UPS
- 3. 01TABLEOFCONTENTS TIKTOK CASE STUDY TRENDS OF INFLUENCER MARKETING ALIBABA CASE STUDY DIFFERENCE BETWEEN THEM AND US. SIMILARITIES THAT COULD BE USED TO OUR ADVANTAGE HOW TO GET IT RIGHT
- 4. ALIBABA CASE STUDY A number of celebrities added significant starpower to this year’s event: Kim Kardashian hosted a livestream on Tmall to promote her fragrances, while Taylor Swift headlined the opening gala with a live performance in Shanghai. EXCERPTS FROM THE ARTICLE 02
- 5. Alibaba’s 2017 Singles Day saw six influencer-run brands rank among the top 30 female apparel stores, with four grossing over RMB 100 million ($14.6 million) in sales the same day. The year before, influencer Zhang Dayi’s brand pulled in $46 million, just a little more than Kim Kardashian’s $45.5 million in annual earnings. EXCERPTS FROM THE ARTICLE ALIBABA CASE STUDY 03
- 6. Bringing this closer to home 04
- 7. 05 MEETING VIYA TOP LIVE STREAMER IN CHINA In 2018, Viya sold $49.7 million (353 million yuan) on Singles’ Day.
- 8. THE DIFFERENCES Whole country one unified language The influencers are open to hard selling From viewing to buying, consumer journey is much shorter 06 ALIBABA CASE STUDY
- 9. THE SIMILARITIES Different tier cities still have different fashion sense and style People are on their phones and social media Genuine content still the key 07 ALIBABA CASE STUDY
- 10. TIKTOK CASE STUDY TikTok is inescapable right now, and it’s not just teens paying attention — it’s rocked the business world as well. Bytedance, the owner of the wildly popular short-form video app, is now valued at more than $75 billion following a new round of investment. EXCERPTS FROM THE ARTICLE 08
- 11. CHANGE IN HUMAN CONTENT CONSUMPTION BEHAVIOUR 09
- 12. TIP 1 Talk to us! Talk is FREE! wen@sushivid.com 10
- 13. TIP 2 RESEARCH AND STUDY. ONLY THROUGH KNOWLEDGE YOU CAN MAKE INFORMED DECISIONS. TIP 3 ALWAYS BE GENUINE. PEOPLE APPRECIATE VALUE WHETHER IN PRODUCT OR CONTENT. 11
- 14. TIP 4 GO FOR THE LONG TERM. BE CONSISTENTLY PRODUCING CONTENT WHETHER YOU’RE A BRAND OR INFLUENCER. TIP 5 STICK TO YOUR OBJECTIVES. ALWAYS KNOW WHAT YOU’RE DOING AND MEASURE WHAT YOU’RE DOING 12
- 15. TIPSANDTRICKS TAKE RISK AND HAVE FUN! MOST IMPORTANT TIP OF ALL EMAIL ME: WEN@SUSHIVID.COM13