2. Why a Career Business Plan?
Business of One – treat our career like a business
“the only bad plan is when you have no plan at all”
Provides structure – otherwise it can be overwhelming
Manages expectations , sets priorities, allocates
resources
A plan is
Detailed
Concrete
Actionable
measureable
3. A Career Business Plan
What are you trying to achieve (Vision, Goals,
Objectives)
Assess yourself (SWOT)
Assess the Market (“The Market”)
How do you “go to market” (Market Entry, Strategy)
Control & Tracking
Critical success factors
4. What Are You Trying to Achieve
Vision = Future, our inspiration, direction, value based
Mission = now, a reason for being
Goals = desired outcomes
Objectives = precise targets to achieve goals
Achievable and measureable
6. Assess the Market
Research, research, research
Target companies (bucket list)
How can we help solve their problems
Identify / anticipate opportunities
7. “Go to Market”
Core USP – problem solver
Personal branding “How do you want to help people”
Marketing message (resume, branding statements)
Communication channel strategies
Online (social media)
Offline (networking, informational interviews)
8. Control & Tracking
Tracking and measure progress
Priorities: Budgeting and resource allocation
Milestones & Key Events - advance planning of
progressive action steps
Identify linkages and partnerships
who can help
what do you need to do?
Creates a personal commitment!
9. Critical Success Factors
Prioritise what is important
Eg how can our family or network help?
Eg do I need further training?
10. So what happens next?
Continually reference plans
Tweak, refine, revisit
NOT a static document
Take Action, Take Charge!
Hinweis der Redaktion
We are in a business of one, so we need to treat our career like a business
“ the only bad plan is when you have no plan at all”
For who? Everyone! Esp Career transition
Provide a structure – otherwise its over- whemling
Something you can refer to
For those who have done business plans before, this would be familiar
Some key items to look at
This kicks off everything
We need to be clear what we want to achieve
Vision = focuses on future / tmw – inspiration and motivation – drives us to succeed
Provides direction
Based on values
“ to be known as an individual who has helped others in finding meaning and fulfilment in their career and worklife”
Mission = about today, what you want to do, processes, a reason for being,
“what do we do”
“how do we do it”
“for whom do it do it”
“My mission is to provide guidance and advice on career and performance factors in a manner which is cost effective for clients, and scalable, especially for individuals in mid or late careers looking for impactful change.”
Goals = desired outcomes of a process
Objectives = precise targets to achieve goals
Goals and Objectives – achievable and measureable
It is so critical that we understand ourselves before we go out to the market place
Too often I have seen job seekers jumping into the search process without undergoing this, and they find themselves floundering in the process as there is no focus , not structure, no aim
What are your strengths? Be aware of your weakness, but don’t let it consume you
What are your workstyles? Your communication styles? Your learning style?
Worklife balance grid?
Core values?
Your unique gift?
Passion and interests?
Transferable skills
Research research research
Create a bucket list of target companies – how can we solve their problems?
Who is your target audience?
what are their triggers and how best to reach out to them
Be up to date on market happenings – anticipate , be quick to respond to changes
Eg company wants to expand into new area of operations – if you have expertise, write to them to offer a solution
What is your uniqueness? USP?
What do you want to be known for?
What is your key marketing message? What do you want to say in your resume? Create a 30 or 60 sec branding statement – practice this
Marketing yourself – online and offline
How do you come across in linkedin, twitter, facebook?
Learn and extend your networking skills.
If new industry, do informational interviews
Many people miss out this aspect, but its equally important and critical
We need to have control measures
Budgets and allocation
a milestone and key events to track our progress
Creating this puts into place
priorities
Advance planning process
Identify who can help you
Personal commitment
30-60-90 day plan
Track, track, track
Having a list of CSF really prioritizes what we really need to do in order to succeed
Related to our worklife balance grid
Helps when we get inaundated with many pulling factors
All too often, I see people creating a plan, but not following thro
A plan is only as useful if we take action
Its not static, and can change
Do not be afraid to amend