Nintendo currently has no official presence on TikTok and is missing out on opportunities to engage Gen Z users. The document proposes a 4-month TikTok campaign for Nintendo that includes:
1. Creating an official Nintendo account and using hashtags, memes and announcements to build followers.
2. Partnering with fitness influencers to livestream the Ring Fit Adventure game and appeal to a wider audience.
3. Launching a "#nintendojustdance" contest to encourage creative dance videos and boost awareness.
Key metrics to track include followers, engagement, contest participation, livestream viewership, and online/offline revenue conversions. The goal is to increase Nintendo's brand awareness and convert
2. For Gen Z, TikTok Is the New
Search Engine
63% Of Youngsters Between
Ages 10-29 Are Using TikTok
Weekly
TikTok Has 1.5 Billion Users
WHY TIKTOK SO IMPORTANT
4. CURRENT PERFORMANCE AUDIT
No official account
No verification
#nintendo hashtag view: 19.6B
1.Nintendo social team did nothing on TikTok
2.Nintendo has a huge fanbase
3.TikTokers have high passion for this brand
5. CURRENT PERFORMANCE AUDIT
Followers: 5.0M
Likes: 39.5M
#xbox hashtag view: 51.1B
Uploads: 363
1.Orginal contents created for TikTok
2.Memes & Hilarious Tone
3.Functional: Q&A link, download link
6. CURRENT PERFORMANCE AUDIT
Followers: 2.2M
Likes: 7.0M
#playstation hashtag view: 26.7B
Uploads: 180
1.More focus on game & console
2.Trailers edited for TikTok
3.Functional: Q&A link, blog link
7. INSIGHT
TikTok is critical for social media marketing
Leverage TikTok to boost your business
Contents should be original and tailored
Create a tone, be consistent
Be functional and interactive, listen & talk
with audiences
12. STRATEGY 1
Create a tone: easygoing
Upload twice a week
Post with hashtag #nintendo and use meme to spread.
This step can attract lurkers’ attention who are scrolling
TikTok and catch their eyes.
Release news about Nintendo has established its TikTok
account on its existing channels: Instagram, Twitter,
Facebook. This step can appeal the loyal followers to
move to the new channel and help Nintendo build a
solid fanbase on TikTok
CREATE A TONE
13. STRATEGY 2
Invite fitness influencers playing Nintendo’s popular game:
Ring Fit Adventure and live streaming on TikTok.
Because Ring Fit Adventure is a game using real-life
exercises, the fitness influencers can motivate TikTokers to
jump along with them in their exercise living rooms. This
strategy can convert wider social media users into Nintendo
players.
LIVE STREAMING
14. STRATEGY 3
Launch a contest with the hashtag #nintendojustdance to
encourage TikTokers sharing their own videos about dancing
along with Nintendo’s Just Dance.
Because the dancers look comical during their dancing. This
challenge will become an online hit and some of these videos
will go viral. This activity can enhance Nintendo’s awareness
and boost sales for both games and consoles.
LAUNCH A CONTEST
15. Upload videos
Live Streaming
Contest
Create the account & verify
Christmas & New Year
Warm-up
Upload twice a week
Live stream Ring Fit Adventure
Launch #nintendojustdance
4-Month
CAMPAIGN TIMELINE
December January February March
