Presentation / partly English and Dutch. A 180 second pitch from YEL - Your Emotion Live - explained the concept - Live Rating of any event with your smartphone. Yes, you can add your own event and let the audience respond with their smartphone - timeline based - TV feedback / concept testing / Exit Polls / You can do it with the YEL Platform www.yeltv.com @Yeltv on twitter The Yel Group

1. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
YOUR EMOTION LIVE
Live & Transparent rating with your smartphone on any event
Vincent van Witteloostuyn
Vincent@yelgroup.com
www.yel.me | www.yeltv.com
© YELGroup – all rights reserved

2. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Wat is YEL?
YEL is een online platform waarmee
alle events live beoordeeld kunnen
worden. TV Ratings / Social TV
• Open systeem = eigen events
en data direct beschikbaar.
• Na de pauze een experiment in
deze zaal.
• Hopelijk nooit meer (papieren)
evaluatie / surveys achteraf.
© YELGroup – all rights reserved

3. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
MATTHIJS EN YEL:
Ja, het adres
komt nu onder
in beeld.
YEL nu mee op http://yeltv.com/dwdd
© YELGroup – all rights reserved

4. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
YEL ook voor U:
Content owners
• Live resultaten
veel nauwkeuriger dan twitter #hashtag
meting
• YEL meet emoties
• Open systeem
Publiek
• Wat doen/kijken mijn
vrienden nu
• Het kiezen van content
© YELGroup – all rights reserved

5. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
SPECIALE PROPOSITIE
Multi vote YEL is meer dan socialTV.
Nu al klaar om direct
gebruikt te worden op /
tijdens:
Play2tv • Congressen/Events
• Concept Testing /
Try-outs
Closed systems Open system • Sport / stadion
Dedicated projects content + data • Concerten
• Exit Poll’s (politiek)
or USA TV only
• Radio
• Classroom / teachers
*
DOE EEN PILOT!
In 50 seconden staat jou
event online.
Single vote / check-in
* © YELGroup – all rights reservedLocal Response (august 2011)
Note: Philo has been acquired by

6. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
ONS team
Vincent van Witteloostuyn – Founder Vincent@yelgroup.com
• 8+ Years Web Development (HTML, JavaScript, SQL)
Business IT & Management – Business School Amsterdam
• Markets: Market Research, Business Intelligence, Mobile/Apps
Marijn Harinck– Advisor Marijn@yelgroup.com
• 10 + Years Game development experience.
Marketing & Finance expert. Founded and sold 5 companies.
UnitedGames.com / Squla.nl / Volvo Ocean Race Game creator
• Markets: Online Gaming (strategy), Online Education, Sailing
Camiel Kraan – Advisor Camiel@yelgroup.com
• 15+ Years of experience in sales and management in IT and Internet
Industry. Founded and sold 5 companies.
Celfish Ventures, UnitedGames.com/ Squla.nl /
• Markets: Online Gaming, Online Education, Ventures
© YELGroup – all rights reserved

7. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Features
• Shows / Channels / Broadcast separated
• Real time graph
• HTML5 Canvas
• Historic data
( compare TopGear BBC en TopGear RTL7)
• Friends / Follow / Unfollow
• Export to XLS / CSV
• API (JSON)
• Twitter oAuth
© YELGroup – all rights reserved

8. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
HOE WERKT HET DAN?
1. Je hangt voor de buis
2. Je hebt toch al je
smartphone op
schoot (kleine
aanname)
3. Je leest op twitter iets
over TVLab of in de
uitzending met een
link naar YEL.
4. Je klikt erop, of tikt
adres in en je doet
gelijk (anoniem) mee.
5. Duim omhoog! GOED
Wat later:
WEER GOED
6. Je zoekt je vrienden
binnen YEL en leest
wat zij er van vinden
© YELGroup – all rights reserved

9. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Wie zorgt voor DE content?
• Open systeem dus de community.
De grote events (laten) toevoegen.
• (kleine) programma makers zelf oproepen
laten doen om aan YEL mee te doen.
Vanuit
eigen belang – wie kijkt en met welke
emotie(s).
• Social TV Guide / TV Gids / EPG
X-Factor 2011 Ajax-Feyenoord
Rochelle Scoort Ajax? Dan gespiegelde
Adlicious emoties t.o.v. de man met de
Chew Fu Feyenoord pet op.
Neutrale kijker (YEL data uit stadion vergelijken met
YEL data van Sport1/Eredivisie Live)
Neutrale kijker is er ook nog.
© YELGroup – all rights reserved

10. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
You can also USE YEL @
• Exitpolls – let student(s) use their own smartphones
• Concept testing: try-outs & pre-commercial testing
• Sports / Competition: Choose your team/subject/
favourite performer on contests / dating shows
• Tally counting (turven) – many possibilities.
© YELGroup – all rights reserved

11. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Roadmap
• Lancering beta release
(najaar 2011)
Niet alleen TV maar ook
events / congressen
• Investeerders
& partners zoeken.
• Doe een pilot project!
In 50 seconden staat je event klaar voor de hele wereld.
• Nieuwe release / rebuild / meer features
© YELGroup – all rights reserved

12. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Competition
All known “competition” is based on a single emotion/opinion/vote per event or
based on a single “check-in check-out”.
YEL is still unique in the multi vote approach and immediate feedback.
Known competitors active in Social TV / 2nd Screen applications
Name Go(MISO) GetGlue IntoNow Tunerfish
Tagline Watch TV Check-In to Get More from TV! More fun with
entertainment Connect with your friends friends
around shows you love.
Platform iOS, Android All iOS only (Android not yet) Android / iOS
Rewarding Badges Stickers & Discounts - No - Badges
Funding & Google Ventures Union Square Yahoo (17 to 30 Million) ComCast (HBO,
Investors / ($1.4 Million Ventures Showtime, NBC)
Parners
Jan.2011) Time Warner
Area / USA / ??? 1 Milion users (USA USA only USA
Country / World)
Website www.gomiso.com getglue.com www.intonow.com www.tunerfish.com
Other: Starling.tv , Kaibi.tv, Philo, tv.com (CBS), Play2TV (ExMachina), Clicker.com,
YAP.tv (Steve Wozniak)
© YELGroup – all rights reserved

13. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Wie is VINCENT van Witteloostuyn?
• HES Amsterdam
Bedrijfsinformatica (1992)
• @MarketScan: Data Mining / Market
Datawarehousing (5 yrs) Scan
GfK
• @GfK: Market Research (12
years) Apps
Teamleader webdevelopment
• Gefacineerd door huidige
smartphone ontwikkelingen
YEL
© YELGroup – all rights reserved

14. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
YEL - TECHNOLOGY
YEL works with
HTML5 technology.
It runs on all major
browsers and modern
smartphones. No
Install or Appstore
download required.
Blackberry, Android
(HTC/Samsung),
iOS (Apple) Safari,
Internet Explorer 9,
FireFox, Chrome,
Opera.
© YELGroup – all rights reserved

15. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
YEL Conference APP
KEY FEATURES
• HTML5 cross browser app (no download / appstore / android
market) – runs also on your laptop / conference TV screens.
• Dedicated URL like conf2012.yelevent.com or yourevent.yel.me
• Conference logo on each screen.
• Up-to-date program info (speaker, location, bio, photo,
summary, timetable)
• Search through the conference/event/venue/summit data
• What’s hot / trending now (based on live yel traffic / emotions)
• Quick social share (LinkedIn, Facebook, Twitter etc.)
• Map / download (pdf)
• Sponsor & Partner page(s) – logo + click true / link to the website
• Live tweets about the conference (one or more hashtags / search
options)
• Bulk upload conference program (CSV / XML / XLS) or custom
format (ask for support)
• Google Analytics – usages / profiles
• Backend / CMS (Content Management System) for fine tuning
content, photo uploads / last minute changes.
• Different options / content structures (Contact / Tickets / How to
get there, Etc)
• SMS reminder – sent participants a ‘reminder’ SMS before the
event starts. (1 or more days before the event starts).
• Default YEL functionality – Your Emotion Live. The applause /
interaction on a timeline.
© YELGroup – all rights reserved • Consultancy / assistence to make your conference a success.

16. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Quick DEMO
Start your first YEL?
1. Go to http://www.yeltv.com
2. Run the app in your browser
3. Start Yelling (event list)
- choose a tv show
- press one of the buttons
- add a comment if you like.
© YELGroup – all rights reserved

17. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Links
Website(s):
www.yel.me => download / blog / press / support
www.yelgroup.com => Investors / general
Webapp
• Yel.me
• yeltv.com
• yelevent.com
• yelsports.com
Must read:
• Is There Any Money in Social TV? 5 Emerging Trends
http://www.tvgenius.net/blog/2011/08/24/monetising-social-tv
© YELGroup – all rights reserved

18. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
Dank voor uw aandacht
~ YEL ~
GeYELD worden
“We yellen”
YELRate
Yelphone (on your cellphone)
YEL IT !
#yeltv
© YELGroup – all rights reserved

19. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011
© YELGroup – all rights reserved