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Who to Engage With?
Social Business Strategy
P6 Framework
P6 Framework
P6 Framework
BabyCenter® is world’s the #1
pregnancy and parenting web and
mobile destination. It reaches 14 million
moms in the United States; and over 32
million moms in 22 markets from
Australia to India to China every month.
In the United States, seven in ten babies
born last year (2012) were BabyCenter
babies.
P6 Framework
What’s the logic?
P6 Framework
The business connection
P6 Framework
P&G wants to engage with
P6 Framework
What does
“performance” in social
mean?
P6 Framework
P6 Framework
Social Business is Born
P6 Framework
Find who you want to
engage with
P6 Framework
Who does
want to engage with?
P6 Framework
…small business owners
P6 Framework
TheNewOpenForum
P6 Framework
Youtube
P6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
Like: www.facebook.com/younomy
Follow: @younomy
Newsletter: www.tinyletter.com/younomy

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Who to Engage with?