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Social Media for Ayurveda
       G Sankaranarayanan

Kerala Ayurveda Marketing Conclave
     06 July 2012: Hotel Dream:
         Eranakulam: Kochi
Agenda
Social Media?
Adoption in India
Facebook Presence
Why Social Media?
A Word of Caution
Different thing to different people…
Technology Wise: What’s New?
Web 2.0
Experience 1.0
Experience 2.0
Closed, Private Diary
Open, Social Diary
Closed, Private Pager
Open, Social Pager
Closed, Private Campus Wall
Open, Social Campus Wall
Closed, Private Notice Board
Open, Social Notice Board
Social Media Adoption
•   Web 2.0: A Complex Balancing Act by McAfee
Nearly 5 Crore Facebook Users




      Source: Socialbakers.com 2012
Source:FICCI and KPMG
Why Social Media?
Health Info: 3rd Most Popular e-activity




 Note: US Internet users. Source: Pew Internet Project
Why patients use social media?




 Source: PwC
Source:
NMIncite
Indian Ayurveda Goes Social
Facebook Likes - Ayur Products




 Source: Younomy, 2012
Facebook Likes - Wellness
Facebook Likes - Allopathy Clinics
Just born…

                                        Torch
                                        Bearer
                           Mainstream
               Firm Feet
  Baby Steps




Co-Creation Maturity Model
What can be done?
Three Big Opportunities

1. Keep the conversation going
2. Try crowd sourcing
3. Focus on building community/patient support
   groups
Conversation: Ayurvedic Health Tips
Crowd sourcing
Community Building
A Word of Caution
Social Media is Not Free
• Content development – buying image rights,
  paying writers for content development, etc
• Engaging digital agencies for social media
  listening, marketing, and technology support
• Training people, employing people
• Investing managerial time for guidelines,
  policies, processes, strategy
• Creating exclusive positions to manage social
  media, and collaborative work culture
Strategy First, Social Media Next
Sankar@younomy.com

THANK YOU

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Hinweis der Redaktion

  1. Web 1.0 – That Geocities &amp; Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
  2. Web 1.0 – That Geocities &amp; Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.