Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.

1. Creating Business Value
Social Business Strategies
P6 Framework

2. Strategic
Profitable
Strategic
Not Profitable
Not Strategic
Profitable
Not Strategic
Not Profitable
Types of Value
P6 Framework

3. Flagship Future
Fill-gap Free
Types of products
P6 Framework

4. Flagship
Examples:
Lego Toys
Godrej’s Interio
Suitable Project: Configuration
P6 Framework

5. Fill-gap
Examples:
iPAD apps
DeitY apps
P6 Framework
Suitable Project: Co-creation

6. Future
Examples:
Airbus “Fly Your
Ideas”
BMW’s Future
Mobility
P6 Framework
Suitable Project: Idea Contests

7. Free
Examples:
•Garnier’s Super
Human Light
•Hall’s Breathe
the Change
P6 Framework
Suitable Project: Movement

8. Wisdom of crowds
P6 Framework

9. • Idea Contest
• Developer
Challenge
Innovate
• Brand
Promotions
• Campaigns
Market
Two purposes...
P6 Framework

11. “By 2015 more than 75% of
leads will be sourced
through inbound channels
like Social Media”
Social Media Reach
P6 Framework

13. Your ‘hot’ project ideas
Internal
Priorities
External
Priorities
Co-
creation
Hot Spots
P6 Framework

14. Starbucks’ BetaCup
P6 Framework

15. External priorities
P6 Framework

16. P6 Framework

17. P6 Framework

18. P6 Framework

19. The key lies in
P6 Framework

20. Paid Listening
P6 Framework

21. Free Listening
P6 Framework

22. Search Listening
P6 Framework

23. P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
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