Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz

1. Campaign Summary
Project Dobro-druzi supports youngsters who care for their
local community and environment. In teenage age, they are in
a process of finding their identity. A big part of ones identity is
being part of a community. We will not only help in defining
who they are, but also advise them on how they can work
with that in their local community.
Creative Insight
Young people have lost the connection to the place they live. It
is mainly because they can create and support their
communities in an online environment very easily, no matter
the distance. The problem is that this trend may lead to a very
individualistic society. We need to reinvent the sense of local
belonging in their minds. And what is the oldest motiv of local
culture? Folklore. As both community and identity
representative. This fits perfectly in the way that teenagers
communicate online. Metahumour.
Solution
Personality test! As a tool for finding their identity.
Together with their personality definition, we advise them on
how to use this type of personality in their local community.
And motivate them to register.
We support the campaign with the format where you can tag
your friend. Peers can nominate each other directly for
registration, then we can reach out in the comments.
Whole test in a folklor visual concept, that surprizes them,
combined with cool assets, that also push them further in the
process. Funny folklore personas representing personality
types also serve as a main communication asset.
How does it work?
AWARENESS: We show different types of personalities
challenging users to take a test too. In an easy stories posts
with CTA. Selected influencers sharing their results.
ACTIVATION: Interactive quiz on a landing page. Filling the
test, users get their personality description and a calling to
use it immediately for a specific activity.
ACTION: The button calling to use their personality for an
activity leads them to fill the formula. Community
management as a supporting channel under the tag a friend
post. We explain benefits in comments under posts.
MAINTENANCE: Possibility to share the test results on Insta
stories to support organic potential.
Who are you and what
is your place in your
local community?
Spend afternoon with seniors
bavič
mušketýr
Clean the forest with the gang
nadacevia 1h
T
ake a test
How do you look on Monday morning?
When I’m going out with friends, I love to..
Dance
Joke around
Listen to music
Be quiet and hope
nobody is noticing me
PERSONALITY TEST: Who are you and what is your
place in your local community?
1/10
2/10
bavič
Funniest homies around! When there is
room for humor, they can’t help
themselves. A moment of silence
traumatizes them. They like to be
the center of attention.
Spend afternoon with seniors
Share your results
Stories
KDO JSEM
share
click
fill in
09:41
nadacevia
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Tag the
funniest homie!
register