The document proposes solutions to challenges with an existing pre-school exercise program. It suggests developing an interactive app and TV program to promote the program more widely to children, parents, teachers and paediatricians. The app would provide exercise videos and gamification to motivate children to be active. A partnership with a TV channel could further spread the message and engage more children without app access. The budget outlines costs for promotion and production.

1. Se Sokolem do života is an
amazing program for pre-
school children focused on the
development of body and mind.
Their methods and approach
are time-tested, free, playful
and well structured.
And kids love it…

2. So what is standing in our way?
Non-effective communication
• Lack of communication towards young, progressive, soon to-be
teachers (pedagogy students)
• They are more likely to be creative and open-minded in participating in
the programme and can herald the message in the future
Not all teachers are classicaly trained
• Pre-school teachers are low-paid and the job is quite demanding. Often
out of necessity unqualified people are also hired.
• Possible difficulties understanding the jargon used in the manual.
Age and ability of the teachers
• The teacher population in Czechia is one of the oldest in EU
• Majority of teachers do not have the mental capacity to participate in
structured sport program
Lack of equipment
• Kindergardens are underfunded and they often do not have the required
teaching aids and space to facilitate the programme

3. Is there a solution?
Actually, there are two!
Teach the teachers how to make it work…
Simply make it work for everybody.

4. Our idea
• Taking the already created, functional and enjoyable programme and turning
it into something:
• more illustrative/demonstrative
• less demanding in terms of sport equipment
• that everybody can use.
• Create it with help and support from pedagogy students.
• And promote it also to paediatricians.

5. Interactive App promoting healthy movement and dexterity
Let‘s play with Sokolík.
Key Features of Sokolík
• Animated interactive design, with mascot Sokolík
Pepík as the guide
• Video instructions for physical and creative
excercises
• Tips about the right techniques and safety
• Shows alteration of the needed sport equipment
• Offers an alternative to passive entertainment while
still being digital and fun
• Motivational aspect of winning badges and medals
in various challenges

6. Is there more?
TV programme Sokolík
• Streamed on channel ČT:D devoted to kids
• Mascot Sokolík Pepík ties the programme to the app and the
activities in preschools
• Students of pedagogy can help create content as part of their
teaching practice
• Covers children without acces to the app
• Challenges that can be done via app or with parents
Both the app and TV programme contain challenges, technique and safety tips:
„Jump like a frog.“ „Try to stand on one leg like a flamingo.“
„Avoid straining of the neck when practicing somersault
by looking look at your bellybutton.“
„If you don´t have a mat use a pillow or a blanket“
Partnership with Ondrášovka
• Drinking regime for kids – tips for parents
• Motivation for kids – collecting water droplets when
following the regime

7. Why will they love it?
Kids
• Alternative to playing video games or watching movies
• New way to spend free time
• Can move and play even outside pre-school without friends
Teachers
• Spend less time with preparation for „classes“
• Can show children the right technique even when they
cannot demonstrate the excercises themselves
Parents, grandparents and guardians
• Beneficial and fun way to spend time with kids
• Guidance for untrained or disabled parents
• May inspire intergenerational dialogue – grandparents
can compare their own stories from Sokol with their
grandchildren
Sokol
• Reaches more children this way
• Sends a message about being a modern brand
• Cultivates a relationship with pedagogy students –
soon to be teachers
• Strenghtens their position as a leading force in childrens
physical education

8. Budget
Teachers
• DM, POS materials
• PR in Teacher´s journal, portals for teachers (e.g. EDUin)
Pre-school kids
• TV – launching the new program on ČT:D
Parents, public
• Owned media promotion
• Promotion of app in Google Play
• PPC, Facebook ads
• PR/advertorials: dailies, woman lifestyle magazines, portals for stay-at-home
moms (e-mimino.cz)
• Summer contest with Ondášovka – adverts on bottles,
collecting bottle caps
Paediatricians
• Advertorials in media for paediatricians
• Flyers they can give to parents of obese children
Spreading the word
• App Development – 300 000 - 400 000 CZK
• ČT:D (including production) – 500 000 CZK
• Facebook and PPC ads – 200 000 CZK
• Print – 100 000 CZK
• Flyers – 50 000 CZK
Altogether: 1 250 000 CZK
Additional financial requirements are assumed to be saturated by
cooperation with general and media partners (Česká spořitelna,
Ondrášovka, ČEPS, Google, Deník etc.)

9. „The primary responsibility for children´s physical literacy should not be solely
on the teachers
– it should be on all of us.“

10. Summary slide
THE CHALLENGE
WHO ARE WE TALKING TO THE IDEA
INSIGHT
• We should be focusing on parents and kids
instead of just teachers
• We should target soon-to-be teachers more
• The main focus should be to get kids to
exercise more
• Parents
• Pre-school kids
• Teachers and soon-to-be teachers
• Paediatricians
• Develop the Sokolík App paired with a
ČT:D programme
• Get as many pre-school children to exercise
with the right technique
• Inspire a positive attitude towards active
lifestyle in kids