3. LAUNCH PROMOTIONS
Created visual marketing assets
such as program information
and online banners, blog skins
for the homepage and official
social media accounts.
Planned and ran on-air and
social media events for
upcoming programs.
Localised American TV shows
for the Korean market.
4. PRESS RELEASES
Researched upcoming U.S. TV
programs.
Developed press releases and
feature articles for sitcom
channel FOXlife.
Sent journalists articles about
programs such as Two and a
Half Men, How I Met Your
Mother, and The Office.
5. OUTDOOR EVENT
Arranged venue for Walking
Dead premiere event.
Created marketing assets:
banners, giveaways, uniforms.
Ran social media events for
visitors to drive viral traffic to
our site.
Set up a photo zone with models
in zombie make up to maximise
attention.
7. PUBLIC RELATIONS
Coordinated photocall event with PR agency to introduce new steam cleaner
and steam/vacuum cleaners. The target message was ‘removing fine dust’
which was a pressing environmental issue at that time. Models posed as ‘Fine
Dust Fighters’. More than 40 media attended the event, which achieved
coverage in 67 media outlets.
8. EXHIBITIONS
Prepared booth for 1 domestic
fair every year. Worked on booth
design and prepared marketing
assets. Also sold products to
visitors. Achieved more than
$10,000 of sales during the 3-day
fair.
Prepared booths at two industrial
fairs every year. Planned special
discount promotions for visitors
and advertised in industry
magazines. Attracted approx.
3,000 visitors over 3 days.
9. SEARCH ENGINE ADS
Placed paid search engine ads on NAVER, the dominant search engine in
Korea, with a monthly budget of $10,000 AUD.
Gained 35% traffic increase to Karcher official homepage through paid ads.
High pressure washer Steam cleaner
10. TV COMMERCIAL
Programmed TV commercial for new steam cleaner on cable TV,
targeting females aged 30-40s. Aired on various channels.
‘Karcher steam cleaner’ keyword search increased by 20%. New
visitors to official homepage also increased.
11. CREATIVE WORK
Created a character called ‘Cleaning genius Dr. Lee’ who is a professional
clear naturally having funny accent and gestures.
Visited consumers’ houses and consulted them with cleaning tips.
►Go to what a clip
13. 2016 XBOX SHOWCASE
Invited media and influencers to
introduce new Xbox One S console
and game line-up. Organized venue
and set up dev kits for hands-on
sessions. 50 media outlets
attended and we received coverage
in 68 outlets.
14. FACEBOOK MANAGEMENT
Localized content and
uploaded posts.
Conducted fan event
‘Lunar New Year’s
Console Special.’
Gained 21,655 in reach
and 1,290 comments &
shares
https://www.facebook.com/xboxkor
15. FACEBOOK LIVE SHOW
Organized Facebook live show to introduce our new game title line-up to
fans by interviewing game developers.
Wrote a script for MC and developers and set up the interview and
broadcast. The event recorded more than 170,000 views.
