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August 2012
                                                               ISSUE 3
THE LATEST NEWS, ADVICE AND OPINIONS FROM YOLK RECRUITMENT



                                                      SUMMER OF SUCCESS SPECIAL
                                                      Which companies in Wales are
                                                      setting the bar higher?
                                                      Is change always for the better?
                                                      What is the key to success?




                                           BAR HIGHER
  SET T ING                            THE


                            Plus Anna Denton-Jones                 And Lyndsey Jenkins
                            explains what affect the change        breaks down the keys to
                            in Employment Tribunal law will        running a successful social
                            have on your business.                 media campaign.
SUMMER OF SUCCESS SPECIAL


                                              Setting th
WHO’S SETTING
THE BAR HIGHER
 Future Inn
 Future Inn in Cardiff are the first hotel
 in Europe to install a new SMART iTV
 that puts them ahead of the rest of the
 hotel industry.
 For more info call 029 2048 7111.

 Sequence
 Sequence have been recognised by
 Microsoft for providing outstanding          With the Olympics being held across the UK, Andy Murray
 solutions and services in the Mobility       making it to the final of Wimbledon and Bradley Wiggins
 Business-to-Consumer Application             winning the Tour De France it was Britain’s chance to shine on
 category and are one of only seven           a global stage this summer and we certainly did.
 companies in the UK to receive one.          Like buses, success seems to come all at once. Once you’ve built
 For more info call 029 2025 2555.            momentum and there’s a sense of positivity in the air success follows and
                                              it’s contagious. There’s no hiding the fact that the last few years have been
 Hugh James                                   tough for businesses but those that approached it with a positive attitude
 Hugh James are delighted to                  have been the ones that have prospered. Rather than holding back and
 announce that for the second time in         shying away from the challenge it’s the businesses that have gone out and
 the last three years, the firm has been      set the bar higher that continue to lead the way.
 successful in winning the 2012 Insider       How we are setting the bar higher
 Property Law Firm of the Year award.
                                              At Yolk one of our core values is to never get complacent to think that our
 For more info call 029 2039 1164.            clients will always come back to us and not one of our competitors. Which is
                                              why we constantly assess what we offer our
 Super Rod                                    clients and continue to build the best possible
 The Blaenavon based company                  recruitment service we can offer. This is the
 has recently been awarded a                  driving force as to why we have added new           “The successful man
 Queen’s Awards For Enterprise for            features that give our clients the extra value
 International Trade. Exports account         they have come to expect from us. Our clients        will profit from his
                                              can now benefit from the following:
 for 50% of sales.
 For more info call 01495 792 000.            •	Free independent testing                           mistakes and try again
 Space in the City
                                                We’ve partnered with Thomas International
                                                and SHL to offer our clients free independent
                                                                                                   in a different way.”
 After being at the top of your game            expert psychometric and skills testing.             Dale Carnegie
 for seven years you might think you          •	Free hospitality at Cardiff City
 would want to take a small break but           What better way to meet new prospective
 not a Space in City who have secured           clients than within a fun and relaxed environment which is why we’ve
                                                signed up to an executive suite at Cardiff F.C.
 26 brand new apartments in the
 Quayside development.                        •	Free career microsites
 For more info call 08452 60 70 50.             With over 70% of job vacancies filled through the internet it is essential
                                                to have a strong web presence that attracts the best candidates on the
                                                market. Our microsites allow our clients to benefit from having their own
 B2B IT Services
                                                fully branded career page while we manage all applications on their behalf.
 b2b IT Services has seen significant
                                              •	New HR Insight Sessions
 growth over the last 12 months and
                                                The workplace is constantly evolving which is why we have launched a
 just wanted to take the opportunity to
                                                new series of free seminars that will focus on the challenges employers are
 thank Yolk for their invaluable support        facing.
 during this whole period.
 For more info call 029 2076 2337.            We’re not the only ones who are working hard to provide a higher level of
                                              service. To the left we’ve included some of the recent successes our clients
 Abannan                                      have had and what they are doing to set the bar higher.
 ‘Easypinz for Weddings’ is the first         To be competitive in today’s market you need to be constantly looking for
 of a new series of service proximity         that cutting edge that will help you gain an advantage over your competitors.
 lifestyle apps for iPad set to launch in     Whether that’s investing in a new computer system, a new range of products
 October 2012.                                or by employing a team of professionals that can modernise your business
 For more info call 020 7112 7052.            these changes can make the vital difference.

 See even more success stories in
 our online edition
                                                       Call Yolk Recruitment on 02920 220078 to discuss
                                                        how we are the fastest growing specialist recruitment
 www.yolkrecruitment.com/hatched/                       agency in South Wales and how that can benefit you


                 Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
We’d like to congratulate our Company
                                                                    Director, Dale Williams, for being recognised
                                                                    as a ‘Rising Star’ by The Insider magazine.




he bar higher                                                                                                Client feeback
                                                                                           We’d like to share some
                                                                                           positive feedback we’ve had
                                                                                           from one of our clients.

                                                                                           Here at b2b IT Services we’ve
                                                                                           been growing steadily over the
                                                                                           last 12 months and just wanted to
                                                                                           take the opportunity to thank Yolk
                                                                                           for their invaluable support and
                                                                                           guidance during this whole period.

                                                                                           We’re an IT support company,
                                                                                           working as an outsourced support
                                                                                           for a wide variety of businesses.
                                                                                           We also work with several clients
                                                                                           complementing their existing I.T
                                                                                           departments, assisting wherever
                                                                                           required; particularly adding
                                                                                           additional support during holiday
                                                                                           periods or sickness.

                                                                                           Work can be busy so Yolk’s
                                                                                           support has been a great help!
                                                                                           Our priority is offering a sterling
                                                                                           support service to our clients, so
                                                                                           it’s essential that our staff can live
                                                                                           up to our reputation; offering high-


                  CHANGE CAN BE FOR THE
                                                                                           quality, friendly IT support. From
                                                                                           CV sifting to interviewing, the Yolk
                                                                                           team have been on-hand, offering



 2012 Corporate
                  BETTER
                Fiftyone3, the business club for young professionals in South
                                                                                           advice and general assistance
                                                                                           throughout the recruitment
                                                                                           process.
   Sponsors     Wales, recently chose a new venue, moving from the Kuku club
 to the newly launched private members’ club The Attic to great success.                   As a result, we’ve ended up with
                                                                                           some great additions to the b2b
 The new location on the top floor of Soda Bar on Cardiff’s Mill Lane proved to be         family, who have been helping
 great success. The Attic with it’s own rooftop garden was the perfect location for
                                                                                           us to continue offering a fantastic
 guests to enjoy a drink and a BBQ out on the decking. The new location proved a
 success with the largest attendance since Fiftyone3 was launched last summer.             intimate, service that cares, even
                                                                                           though we may have grown a little
 After the event attendees were asked to fill out a simple survey about the experience     bit! Thanks Yolk!
 they’ve had at the current and previous events. The results of the survey were very
 positive with a large majority saying they would recommend the business club to
 others. The survey also identified that the members wanted somewhere to interact          Luke Hodge, Manging Director
 with each other between events which is why the decision was made to launch a
 dedicated Facebook page http://www.facebook.com/fiftyone3.
 If you would like to attend the next event visit www.fiftyone3.com



                                                                                                               Issue #3 – August 2012
SUMMER OF SUCCESS SPECIAL
HOW DO YOU MEASURE SUCCESS?
What is a true measure of success within a business? Is it
profit, awards won, number of clients gained and retained? Do
you define success, do your peers or is it your clients?
Take Apple for example who recently reported a third quarter
rise in profit of 21% which was regarded as unsuccessful
because they had set themselves a larger target. Setting
the bar too high or too low can have a major impact on how
your business functions. It was also reported that iPod sales
had fallen by 10% which can be seen as a future indicator of
where the company is headed.
Benchmarking yourself against your competitors is one way
to measure success. In sports it is quite straight forward, you
either win the match or you lose. In business however it is a
little more complicated. If your profits rose by 50% you might
deem your business successful but if your closest rival’s profit
rose by 120% then you were not as successful as you could
have been.
Defining your business objectives and benchmarking them
against historical,competitive and marketplace results will help
you focus where you need to make changes and where to
further invest.



  How to measure social media success?
  More and more businesses are                 that show how far your message             to use a few different tools, with each
  cottoning on to the power of social          is spreading such as volume,               one delivering a different measure,
  media, which is music to the ears of         reach and exposure. If you want            to get a more rounded picture of your
  us communications professionals.             to measure engagement, choose              social media results.
  But if you’re using social media             metrics that show how many
                                                                                          Use your findings to set a benchmark
  for your business, you should be             people are participating in your
                                                                                          for future measurement and compare
  measuring it. Otherwise what’s the           conversations such as retweets,
                                                                                          against competitors’ campaigns.
  point of doing it and how do you             comments and replies. If your goal is
                                                                                          More importantly, use your findings
  know what impact it is having?               to drive people to your website, track
                                                                                          to improve and make changes to
                                               URL shares, clicks and conversions.
  Before you start counting every                                                         your content, before measuring
                                               As soon as you start to think about it,
  single tweet or post, you need to                                                       some more. Track your numbers
                                               you’ll realise that none of it is rocket
  determine your goals. What are                                                          over time and pay attention to how
                                               science.
  you actually trying to accomplish by                                                    things change. Success lies in
  using social media? Broadcast news;          When you’ve got the list of metrics        having a measurement process
  engage with a particular community;          you want to focus on, only then            which consistently uses analytics to
  respond to customer queries; direct          should you start measuring activity.       track progress and improve where
  people to your website? Once you             Many of the social media platforms         necessary.
  have a list of what you’re trying            provide some form of analytics, such
                                                                                                      Lyndsey Jenkins
  to achieve, think about what you             as Facebook insights and Google
                                                                                                      is Managing
  want your audience to do with                Analytics. There are also a number
                                                                                                      Director of jamjar
  your content – read, share, reply,           of free independent tools that can
                                                                                                      PR (@jamjarPRLtd)
  purchase or engage? Then match               be used from the internet, such as
                                                                                                      – a creative
  your goals to actual metrics that you        Social Mention which is useful for
                                                                                                      communications
  can measure.                                 assessing qualitative measures such
                                                                                          agency specialising in PR,
                                               as share of social media voice and
  So, for example, if you want to                                                         marketing, digital and social
                                               brand associations. You may need
  measure awareness, use metrics                                                          media. www.jamjar-pr.co.uk




                 Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
PUTTING THE SOCIAL INTO LOCAL
                     Yard Digital is one of Cardiff’s fastest   Don’t believe the hype!
                     growing companies providing data           Real social media success requires consistent human
centric digital services, spanned across two vibrant            interaction and emotion from all who tweet, blog,
capital cities, cosmopolitan Cardiff and cultural heaven,       update and share on a company’s behalf. Yard is the
Edinburgh. Creating bespoke data driven solutions,              authority on real social media delivering brand authority,
Yard provides profitable avenues and actions for clients,       influence and finally endorsement from followers, fans
exclusively based on proven customer behaviour.                 and friends. Yard will optimise clients’ real social media
Data can be atomic, or astronomic; Yard utilises                marketing with a custom-built programme that includes:
indiscriminately and draws upon the interesting, unusual        •	 Collecting data from current social profiles and
and profitable.                                                      prospective platforms.
                                                                •	 Analysing company reputation and customers’
Their team in Cardiff consists of qualified and
                                                                     behaviour and loves and hates.
experienced web analysts, developers, programmers
                                                                •	 Planning content, voice and delivery for Twitter,
and all-round, code wizards. Much like the growing and
                                                                     Facebook, G+, Pinterest and more.
evolving city of Cardiff, Yard is rapidly expanding to
                                                                •	 Implementing the plan with dedicated personnel and
meet the data-demand of clients Europe wide. As one of
                                                                     training for in-house teams.
the fastest growing companies in Cardiff and recruiting
                                                                •	 Monitor for mentions, reputation protection and
via Yolk, Yard seeks the synthetical, linear thinkers with
                                                                     brand building.
a passion for patterns and a quizzical outlook.
                                                                Yard’s social media marketers run a start-up package
Yard’s collective digital dexterity across both offices
                                                                to assist and train businesses that are thinking of
means Yard can embrace the sharing, expanding
                                                                using, or need assistance with, social media. Working
and increasingly hyped world of social media. Led by
                                                                in collaboration with clients, Yard ensures maximum
Andrew Burnett, one of the UK’s most prominent social
                                                                benefit from using social media. A one to three day
media practitioners, the Yard social media team are
                                                                course, Yard social media training covers initial set up,
responsible for mobilising millions of visits for clients.
                                                                to the more advanced content and staffing strategies.
With the hype, metrics such as followers, likes, views
and +1s have become false measures of success that              For more information email info@yarddigital.com
are bought and sold in their thousands for just a few           or call 02920 004562
dollars but...



     YOLK BUILD MICRO
     CAREER SITE FOR YARD
     Yard’s exponential growth was both a blessing and
     a curse for them which is why they enlisted the
     help of Yolk Recruitment to manage their entire
     recruitment process to remove the adminstration
     burden placed on the company. Yolk’s inhouse
     marketing department worked with Yard Digital to
     build a bespoke dual branded microsite that funnel
     all applicaiton and recruitment calls to their dedicated
     account manager.
     For further information visit:
     www.yolkrecruitment.com/yarddigital/




                                                                                                          Issue #3 – August 2012
SUMMER OF SUCCESS SPECIAL - TECH WARS
WHICH OS IS BEST FOR BUSINESS?
                                                                  coming to iPad so tablet users can reap the benefits
                                                                  of Siri’s new and improved features.
                                                                  Choosing a winner between these two voice-
                                                                  assisted services is difficult because they are still
                                                                  evolving. What is evident is that Siri is better for
                                                                  natural voice commands and Google Now seems to
                                                                  provide quicker and better search results; now they
                                                                  both have competition it will be interesting to see
                                                                  how they both develop.
                                                                  GOOGLE MAPS VS iOS MAPS
                                                                  Apple is ditching Google as its mapping partner for
                                                                  its own mapping service ready for the release of
                                                                  iOS 6. The new Maps application is built from the
                                                                  ground up and features beautiful 2D and 3D layouts.
                                                                  Apple’s 3D model view is said to look far better than
                                                                  Google’s equivalent. Apple is also offering users
                                                                  crowdsourced incident reports from other iOS users,
                                                                  which Google has trialled but not rolled out yet.
                                                                  Google Maps is the most frequently used app
                                                                  among Android and iOS users making it a familiar
Earlier this year, Apple and Google both                          service to lots of users. Google has a lot of
showcased their latest and greatest operating                     experience in online cartography and their new
systems. First up was Apple, who gave a                           offline maps feature is extremely useful. Our
preview of iOS 6 at their renowned World Wide                     Android and iPhone app developers found it difficult
Developers Conference and Google followed                         to decide on a winner because iOS Maps are still in
shortly after showing off their latest OS Android                 BETA; it will be interesting to see how Google Maps
4.1 Jelly Bean. Leading mobile app development                    fares after the release of iOS 6.
company Mubaloo tell us what to expect from                       SOCIAL INTEGRATION
the latest OS offerings
                                                                  Apple has introduced deep Facebook integration
SIRI VS GOOGLE NOW                                                into iOS 6, so now users can easily share images or
Google Now is a serious competitor to Siri, although              links from native iOS apps to Facebook and Twitter.
differs slightly in that it’s a voice-enabled search              Jelly Bean has also added deeper social integration
assistant and tracks ongoing usage and behaviour                  by releasing APIs so developers have direct sharing
to find relevant results. In other words, the voice-              access to applications. This means images can be
enabled search assistant keeps track of what you                  shared directly from Jelly Bean instead of sharing
use your phone for and where you use it to help                   from each individual application.
answer your queries as accurately as it can. When                 Jelly Bean’s open software allows for deeper
Google Now is opened on your phone, you are                       integration with a variety of social networks
greeted with a series of cards based on where you                 unlike iOS, which limits its sharing possibilities to
are and what’s happening around you.                              Facebook and Twitter.
Siri has added some impressive new features to                    VIDEO CHAT
its voice-assistant service, including integration
with social networks so users can speak to tweet                  Apple’s FaceTime allows you to make calls over
or update their Facebook status. Apple has now                    both 3G and WiFi but is limited to just Apple
integrated Yelp, OpenTable and Rotten Tomatoes                    devices. Google’s Gmail chat service has recently
so users have access to more knowledge including                  been replaced by Google+ Hangouts and works
restaurant reviews and film trivia. The service is also           across all platforms because it runs in the browser.




             Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
TECH WARS
Both video chat services work well and Hangouts is a definite
improvement on Gmail Chat, making it a serious Facetime and Skype
competitor. Google Hangouts allows cross-platform video chats whereas
Facetime only allows interactions between iOS devices, limiting it slightly.   This issues tech wars
                                                                               was written by Mubaloo
NATIVE CAMERA APPS                                                             is one of the UK’s leading
A few changes have been made to the Jelly Bean camera app mainly to            mobile app development
improve usability. Users can now swipe for a preview of the last photo         companies specialising
and pinch to view the gallery as a filmstrip, these new features help          in applications across a
Android users navigate around the camera app and sort through their            variety of platforms and
photos quickly and easily.                                                     industry sectors. Some
                                                                               of their clients include
Apple will be adding deeper social integration into their stock camera
                                                                               Hargreaves Lansdown,
app so users can easily share photos on Facebook and Twitter. Also, the
                                                                               The Met Office, Channel
Photos app allows for deeper sharing using iCloud. Photos can be shared
                                                                               4, William Hill and Virgin
and then viewed on MacBooks and Apple TV and if you want to share
                                                                               Media.”
with people who don’t own an Apple device, photos can be viewed on the
web.                                                                           If you’re interested in
                                                                               submitting an article
CONCLUSION
                                                                               to the next edition of
These updates are more important than ever, especially now consumers           Hatched then please
are becoming more aware of smartphone technologies. The features on            email jbennett@
offer have a huge impact on people’s decisions so Apple and Google             yolkrecruitment.com
have to get it right to stay in the competition.
For example, consumers may have opted for an iPhone over an Android
device because of Siri, but now Android is offering Google Now,
consumers have a wider range of devices to choose from, keeping the
competition healthy.
As smartphone ownership continues to rise, both Apple and Google will
continue to compete against each other in order to dominate the mobile
market share.




                                                                                            Issue #3 – August 2012
SUMMER OF SUCCESS SPECIAL




   Yolk Recruitment would like to announce their                                                The facility will be used as a training and e-learning
   support and commitment to Tŷ Hafan. Tŷ Hafan                                                 centre for staff at Tŷ Hafan, equipping them with
   was established in 1999 and since then has helped                                            the latest skills and knowledge in palliative care.
   over 500 families, who live the dreadful reality that                                        This training will include professional development
   their children with life-limiting conditions may not                                         sessions, lifelong learning sessions and conferences
   reach the age of 19. We will be working closely with                                         as well as early years training.
   them over the next few months to assist with their                                           Importantly, the new facility will also see all staff
   fund-raising efforts through various activities such
               ty hafan. two simple words
                ˆ                        as, Company Director,
                                                                                                currently based at Tŷ Hafan’s Culverhouse Cross office
                                                                                                relocate to the new site. This move will provide Tŷ
GET INVOLVED! Dale William’s bike ride
               which, for our families,
Taff Trail Cycle Challenge
                                         from Paris to Cardiff.
                                                                                                Hafan with security for the future, protecting the
                                                                                                charity against rental increases and helping the

               mean everything. The facility complements the organisation’s plans
2 September 2012
55 mile/ 28 mile bike ride.
                                         We spoke to Liz
                                         Rundle, PR Manager
                                                                                                organisation control and minimise its overheads.

                                         at Tŷ Hafan, about the                                 to continue developing services for the benefit of
Brecon or Merthyr start.                 improvements they are
Teams of four                                                                                   life-limited children, young people and their families.
                                         making and why.                                        For example, as part of the building project, a new
http://www.tyhafan.org/
               Ty Hafan offers comfort, care and the last twelve
                ˆ                        “Over support to life-limited                          hydrotherapy poolsupport right into the family existing
                                                                                                    Ty Hafan takes its is to be created in the home and
                                                                                                      ˆ
our-events/ children, young people and their families, months,
                                         to eighteen helping them                               hospice building.
                                                                                                    is there to help these families through every step of their
              make the most of the time they have left together. This        unimaginable journey. Ty Hafan’s services are completely
                                                                                                        ˆ
                                          Tŷ Hafan has seen
              unique service is free of charge to families in Wales and It isfree of charge for families in Wales thatServices Facility
                                                                               anticipated that the new Care need them.
   a substantialmillion needs totheraised everyof families itthat way. will be fully operational from January 2013.”
              £3 increase in be number year to keep it
   supports and only does Ty Hafan provide specialist palliative care, Ty Hafan allows families to feelof life you would normal
              Not
                   the new Care Service Facility currently
                                ˆ
                                                                               ˆ
                                                                             family things. The simple stuff
                                                                                                                normal and do
                                                                                                                              want for
   being built is it also offers a much-needed increased needs If you interested in how you can help Tŷ Hafan as
              but a direct response to the source of strength,               your own family, your own child.
   of familiessupportaround Wales.care for the whole family.
               from and short break The new facility                    a business leader then please contact their Laura
   will also ensure overall costs are kept down and                                             Barlow Business & Communitybeing there. Co-
                                                                                                   Ty Hafan - providing care, Development
                                                                                                    ˆ
   more space is made available in the existing hospice                                         ordinator on 029 2067 2084 or email l
   building. www.tyhafan.org                                                                    aura.barlow@tyhafan.org.
               Ty Hafan - the family hospice for young lives. Registered Charity No: 1047912.
                ˆ


                     Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
LINKEDIN POLL


WHICH AREA IS KEY TO A
COMPANY’S SUCCESS?                                      DON’T GET LOST IN THE CROWD
                                                        One of our candidates approached us with this
                                                        dilemma: “I recently applied for a Marketing
                                                        Controller vacancy which had over 225 applications
             19%                                        – how do I make myself stand out from the
                                                        competition?”
             Employee
              Training                                  There’s almost a sense of desperation in the air when

     15%
                                                        it comes to finding employment. We hear so much

                                 49%
                                                        negative press about the job market many job seekers Duncan Powell
     Quality of                                         have begun applying a shotgun approach and applying Company Director
      product                   Leadership              for every job they find no matter how unsuitable. This
                                                        has led to the extreme situation of job postings receiving extraordinarily

             17%
                                                        high application numbers. Out of the 225 applicants that applied for the
                                                        Marketing Controller the large majority of them were not suitable, don’t
            Innovation                                  have the right qualifications or experience, live too far away or when it
                                                        comes down to it don’t really want the job. This has made it very difficult for
                                                        prospective employers and good candidates can get overlooked.
                                                        When applying for jobs you need to be more selective and really tailor your
FURTHER COMMENTS                                        application to the job description. Many applicants simply read the job title,
                                                        salary, location, click apply and send their standard CV. This approach
“Leadership and Management set the vision, the          doesn’t show the employer that you have paid attention to what they want
 goals, the direction and the purpose; the Noble        and will reduce your chances of being shortlisted for interview.
 Cause, you might say. But all of that is rhetoric.
 Let’s face it, except for the very beginning stages,   So how do you get around this problem?
 leadership and management don’t touch the              Stop being a sheep and start being a wolf. Be smart, clever and
 customer. Likewise, quality service and product        strategic in your job hunting. Firstly move away from the big job boards
 are also end results, not really predictors of         that everyone uses. Instead spend some time finding more niche and
 success. To me, team selection (who is going to        specialised boards that are specific to your skills and experience. At first
 work here) and training (how does management           it might not seem like they get the same amount of jobs as the other sites
 treat the team) are the primary indicators of
                                                        but you’ll be better represented and in with a better chance of finding work.
 success. Everything else is a by-product.”
                                                        Secondly try to find a recruitment agency that specialises in your industry
 Mike Harding
                                                        and will work hard to represent you. Thirdly go direct – if a company
                                                        isn’t advertising vacancies on their website speak to them anyway, try
“You can have a company with great leaders but
 you won’t have success without strong ladder           connecting with them through networking or other means.
 holders at the bottom, holding them up.”               In short the reason you’re getting lost in the crowd is that you’re
 Laurie Sayles                                          being part of it!




INTRODUCING YOLK ACCOUNTANCY & FINANCE RECRUITMENT
                                            Due to demand from our clients wishing to work with us
                                            full circle we have created a dedicated Accountancy &
                                            Finance division to manage their need. Whether you are
                                            looking for a Financial Director or a CIMA Accountant,
                                            our experienced consultants will help you find the right
                                            person whose experience, skills and ambitions align
                                            with your business.

                                              CONTACT YOLK ON:
                                              0292 220078 or info@yolkrecruitment.com




                                                                                                                Issue #3 – August 2012
SUMMER OF SUCCESS SPECIAL
 DRESS FOR SUCCESS                                              IT RECRUITER NEEDED!
                                                                YOLK RECRUITMENT ARE HIRING
                                                                 What we want                                       What you get
                                                                  from you                                            from us
                                                                 Previous IT recruitm
                                                                                     ent                                Competitive
                                                                 EXPERIENCE                                         BASIC SALARY
                                                                  Have an existing                                        Excellent
                                                                 CLIENT BASE                                          COMMISSION

                                                                  Passionate about                                          Friday
                                                                 TECHNOLOGY                                           BEER FRIDGE

                                                                   Desirable - technical                                  Internal

                                                                        DEGREE                                         TRAINING
At the start of July Mohammed Ahmed, IT Divisional
Manager, took time out of his busy schedule to take
part in the Dress for Success charity event held               Does the person above sound like you? Then this is your
at McArthur Glen’s Designer Outlet, Bridgend. We               opportunity to join the fastest growing IT recruitment divison
speak briefly to Mo about the event:
                                                               in South Wales with an expanding national client base.
Q: What was your role at the Dress for Success
event?                                                         Why work for Yolk?
A: Well, the aim of the event was to help women who            We’re passionate about our staff and understand the importance of
have been out of work due to family commitments or             offering responsibility, uncapped earnings, a resoundingly friendly
other reasons to get back into work. I provided the            working atmosphere and training that will deliver the skills needed to
career advice on the day while the charity provided            continually further your career.
the women with free work wear for interviews. It was
great to meet people face to face and understand what          What’s more, we’re expanding. With an ever growing client list, we need
challenges they are facing.                                    the right people in place to ensure the consistent and impressive growth
                                                               of our organisation remains constant, and through organic growth we
Q: Why did you do the event?
                                                               reward top performers.
A: I’ve been involved in other similar schemes in my
local community and I get a lot out of it. I speak with
                                                               What can you expect?
hundreds of IT candidates a week as part of my role
                                                               You know that feeling, the one when you wake up and don’t want to go
but I wanted to share my experience with candidates
                                                               to work, well don’t expect that. Oh and that feeling when your hard work
I wouldn’t normally speak to which why I got involved
in Workwear week and other similar schemes such as             isn’t recognised, well don’t expect that. And there’s always that feeling
iLead.                                                         that you’re not quite getting back what you feel you give your employer?
                                                               Well don’t expect that either.
Q: Any future events planned?
A: I’ve been working with our marketing guy to produce         We do things differently, and that’s what makes us unique, we can’t
a series of career guides. We launched the guides at           guarantee our style is right for everyone; it takes a certain type of animal
the start of the month and distributed them through our        to walk in our shoes. What you can expect is a fun, fast-paced and
social channels. I wanted to create a useful resource          rejuvenating career, with a fast-growing and innovative company.
that would help others and be easy to share.
For more information about scheme and how to get               To apply in the first instance email your CV to:
involved visit: http://www.dressforsuccess.org.uk/             mahmed@yolkrecruitment.com or call 02920 220078



                   Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
YOLK EVENTS
                 HR INSIGHTS
                                                                                                Various dates throughout 2012

                                                                                                Cardiff City Match Days
                                                                                                Join us at Cardiff City for a mix of
                                                                                                great food, great football and great
                                                                                                company.
                 with Anna Denton-Jones
                                                                                                7th September 2012
Emma York our HR specialist recently
interviewed Anna Denton-Jones, of
                                                also have a discretionary power to make
                                                an employer who loses a case pay the
                                                                                                Fiftyone3
                                                                                                The premier networking event for
Morgan Denton Jones Limited, a niche            winning employee their fees.
                                                                                                young professionals within South
employment law and training practice                                                            Wales.
based in Cardiff about some landmark            What do you think the consequences
changes in Employment Tribunal.                 will be?                                        9th September 2012
                                                Undoubtedly there will be cases where
What is the current position?                   fees put people off complaining, however,       Charity Bike Ride
At the moment, someone wanting to bring         I believe they will be in a minority. Most      Our Company Director, Dale
a claim in the Employment Tribunal is not       people who bring claims already do so           Williams, sets off on his bike ride
charged anything for doing so. There has        because they feel strongly that they have       from Paris to Cardiff rasing money
been a feeling, rightly or wrongly, that that   good grounds to do so.                          for St Davids and Ty Hafan.
makes it too “easy” for people to bring
speculative claims.                             It will put the pressure on advisers to try     12th September 2012
                                                and find a solution to a dispute before
When will things be changing?                   the deadline for issuing proceedings but        CIPD
Next summer – before then further               employers may be more likely to fight           With guest speaker the Business
guidance will be issued to help everyone        cases, playing brinkmanship with the            Doctor - Dr Paul Thomas.
get used to the new system.                     Claimant to see if they are really willing to
                                                                                                20th September 2012
                                                put their money where their mouth is and
How will things change?                         fight especially as the Hearing date gets       HR Inisght Sessions
The Claimant bringing a claim will have         closer.                                         Join us for the first of our insight
to pay an ‘issue fee’ of £160 or £250                                                           sessions with guest speaker
depending on the type of case they are          What about people who can’t afford              Anna Denton-Jones.
bringing. The lower amount will be for          to pay?
straight forward cases that don’t take          There will be a system called “remission”       5th October 2012
up much employment tribunal time, but
£250 will be the ‘norm’ for the majority
                                                for those who cannot afford to pay, for
                                                example those already claiming benefits.
                                                                                                CANMOL
                                                                                                Join the cream of the crop at this
of cases such as unfair dismissal and           The threshold income is quite low so, for
                                                                                                year’s Welsh Marketing Awards.
discrimination. If the case then doesn’t        example, a couple with two children who
settle (80% of cases do settle at the           earn jointly more than £23,860 would be
                                                                                                7th November 2012
moment) then before the final Hearing           expected to pay their own fees. There
the Claimant will have to pay a further         have been concerns from those who               Chepstow Business Club
£230 or £950 meaning the average cost           advise employees that access to justice         Join us for the day at this exclusive
of bringing a claim before any legal costs      will be damaged.                                business club with guest speakers,
are considered will be £1200. Judges will                                                       free lunch and a day of racing.




  HR INSIGHT SESSIONS
  This is the first of a new regular feature discussing the changes in
  HR policies that affect your business. We are also running a series
  of free seminars throughout the year featuring a range of guest
  speakers. The first will take place on September 20th at Future Inns,
  Cardiff featuring Anna Denton-Jones discussing how social media is
  changing the employee landscape.                                                              SECURE YOUR PLACE!
              For further information or to book your                                           If you are interested in attending
              place on this free seminar contact:                                               any of these events then please
              Emma York - HR Consultant                                                         contact Jonathan Bennett
                                                                                                T: 02920 220078
              02920 220078 or eyork@yolkrecruitment.com
                                                                                                E: jbennett@yolkrecruitment.com

                                                                                                                Issue #3 – August 2012
DOWNLOAD A COPY OF OUR
     ANNUAL SALARY SURVEYS
     We have done extensive research into how the job
     market has changed over the previous 12 months and
     we will be releasing our 2012 salary surveys very soon,
     answering the questions you need to know such as:
     •	 Are your salary brackets in the right ballpark?
     •	 What benefits do employees expect?
     •	 Which jobs are most in demand?


        DOWNLOAD ONLINE
        http://www.yolkrecruitment.com/
        2012-salary-surveys/




                                                                                                                Yolk Recruitment Ltd
                                                                                                                6-7 St John Street
                                                                                                                Cardiff, CF10 1GJ
                                                                                                                02920 220078
                                                                                                                info@yolkrecruitment.com
                                                                                                                www.yolkrecruitment.com


Thank you for reading Hatched, Yolk                 About Yolk Recruitment                         Some of our clients include:
Recruitment’s quarterly publication.                Yolk Recruitment is a specialist commercial    •	 PHS group
                                                    recruitment company. We build strong           •	 S. A. Brain
If you would like further information on any of     relationships that gives our clients the       •	 Leekes
the articles featured in this edition then please   confidence to work with us 'full circle'. To   •	 Shred-it
email our marketing executive:                      service commercial recruitment requirements,   •	 Johnson & Johnson
jbennett@yolkrecruitment.com.                       Yolk Sales, Yolk Marketing, Yolk Business      •	 Northern Racing
                                                    Support, Yolk Contact Centre, Yolk Human       •	 Capital FM
If you would like to know how Yolk
                                                    Resources and Yolk IT were born.               •	 Biffa
Recruitment can help you with your
                                                                                                   •	 118 media
recruitment needs then please email:                Yolk is a member of the Recruitment and        •	 Confused.com
info@yolkrecruitment.com                            Employment Confederation (REC).                •	 Principality

      SALES                  MARKETING                      IT             BUSINESS SUPPORT           ACCOUNTANCY         HUMAN RESOURCES

                     Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com

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Yolk recruitment hatched issue 3

  • 1. August 2012 ISSUE 3 THE LATEST NEWS, ADVICE AND OPINIONS FROM YOLK RECRUITMENT SUMMER OF SUCCESS SPECIAL Which companies in Wales are setting the bar higher? Is change always for the better? What is the key to success? BAR HIGHER SET T ING THE Plus Anna Denton-Jones And Lyndsey Jenkins explains what affect the change breaks down the keys to in Employment Tribunal law will running a successful social have on your business. media campaign.
  • 2. SUMMER OF SUCCESS SPECIAL Setting th WHO’S SETTING THE BAR HIGHER Future Inn Future Inn in Cardiff are the first hotel in Europe to install a new SMART iTV that puts them ahead of the rest of the hotel industry. For more info call 029 2048 7111. Sequence Sequence have been recognised by Microsoft for providing outstanding With the Olympics being held across the UK, Andy Murray solutions and services in the Mobility making it to the final of Wimbledon and Bradley Wiggins Business-to-Consumer Application winning the Tour De France it was Britain’s chance to shine on category and are one of only seven a global stage this summer and we certainly did. companies in the UK to receive one. Like buses, success seems to come all at once. Once you’ve built For more info call 029 2025 2555. momentum and there’s a sense of positivity in the air success follows and it’s contagious. There’s no hiding the fact that the last few years have been Hugh James tough for businesses but those that approached it with a positive attitude Hugh James are delighted to have been the ones that have prospered. Rather than holding back and announce that for the second time in shying away from the challenge it’s the businesses that have gone out and the last three years, the firm has been set the bar higher that continue to lead the way. successful in winning the 2012 Insider How we are setting the bar higher Property Law Firm of the Year award. At Yolk one of our core values is to never get complacent to think that our For more info call 029 2039 1164. clients will always come back to us and not one of our competitors. Which is why we constantly assess what we offer our Super Rod clients and continue to build the best possible The Blaenavon based company recruitment service we can offer. This is the has recently been awarded a driving force as to why we have added new “The successful man Queen’s Awards For Enterprise for features that give our clients the extra value International Trade. Exports account they have come to expect from us. Our clients will profit from his can now benefit from the following: for 50% of sales. For more info call 01495 792 000. • Free independent testing mistakes and try again Space in the City We’ve partnered with Thomas International and SHL to offer our clients free independent in a different way.” After being at the top of your game expert psychometric and skills testing. Dale Carnegie for seven years you might think you • Free hospitality at Cardiff City would want to take a small break but What better way to meet new prospective not a Space in City who have secured clients than within a fun and relaxed environment which is why we’ve signed up to an executive suite at Cardiff F.C. 26 brand new apartments in the Quayside development. • Free career microsites For more info call 08452 60 70 50. With over 70% of job vacancies filled through the internet it is essential to have a strong web presence that attracts the best candidates on the market. Our microsites allow our clients to benefit from having their own B2B IT Services fully branded career page while we manage all applications on their behalf. b2b IT Services has seen significant • New HR Insight Sessions growth over the last 12 months and The workplace is constantly evolving which is why we have launched a just wanted to take the opportunity to new series of free seminars that will focus on the challenges employers are thank Yolk for their invaluable support facing. during this whole period. For more info call 029 2076 2337. We’re not the only ones who are working hard to provide a higher level of service. To the left we’ve included some of the recent successes our clients Abannan have had and what they are doing to set the bar higher. ‘Easypinz for Weddings’ is the first To be competitive in today’s market you need to be constantly looking for of a new series of service proximity that cutting edge that will help you gain an advantage over your competitors. lifestyle apps for iPad set to launch in Whether that’s investing in a new computer system, a new range of products October 2012. or by employing a team of professionals that can modernise your business For more info call 020 7112 7052. these changes can make the vital difference. See even more success stories in our online edition  Call Yolk Recruitment on 02920 220078 to discuss how we are the fastest growing specialist recruitment www.yolkrecruitment.com/hatched/ agency in South Wales and how that can benefit you Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 3. We’d like to congratulate our Company Director, Dale Williams, for being recognised as a ‘Rising Star’ by The Insider magazine. he bar higher Client feeback We’d like to share some positive feedback we’ve had from one of our clients. Here at b2b IT Services we’ve been growing steadily over the last 12 months and just wanted to take the opportunity to thank Yolk for their invaluable support and guidance during this whole period. We’re an IT support company, working as an outsourced support for a wide variety of businesses. We also work with several clients complementing their existing I.T departments, assisting wherever required; particularly adding additional support during holiday periods or sickness. Work can be busy so Yolk’s support has been a great help! Our priority is offering a sterling support service to our clients, so it’s essential that our staff can live up to our reputation; offering high- CHANGE CAN BE FOR THE quality, friendly IT support. From CV sifting to interviewing, the Yolk team have been on-hand, offering 2012 Corporate BETTER Fiftyone3, the business club for young professionals in South advice and general assistance throughout the recruitment process. Sponsors Wales, recently chose a new venue, moving from the Kuku club to the newly launched private members’ club The Attic to great success. As a result, we’ve ended up with some great additions to the b2b The new location on the top floor of Soda Bar on Cardiff’s Mill Lane proved to be family, who have been helping great success. The Attic with it’s own rooftop garden was the perfect location for us to continue offering a fantastic guests to enjoy a drink and a BBQ out on the decking. The new location proved a success with the largest attendance since Fiftyone3 was launched last summer. intimate, service that cares, even though we may have grown a little After the event attendees were asked to fill out a simple survey about the experience bit! Thanks Yolk! they’ve had at the current and previous events. The results of the survey were very positive with a large majority saying they would recommend the business club to others. The survey also identified that the members wanted somewhere to interact Luke Hodge, Manging Director with each other between events which is why the decision was made to launch a dedicated Facebook page http://www.facebook.com/fiftyone3. If you would like to attend the next event visit www.fiftyone3.com Issue #3 – August 2012
  • 4. SUMMER OF SUCCESS SPECIAL HOW DO YOU MEASURE SUCCESS? What is a true measure of success within a business? Is it profit, awards won, number of clients gained and retained? Do you define success, do your peers or is it your clients? Take Apple for example who recently reported a third quarter rise in profit of 21% which was regarded as unsuccessful because they had set themselves a larger target. Setting the bar too high or too low can have a major impact on how your business functions. It was also reported that iPod sales had fallen by 10% which can be seen as a future indicator of where the company is headed. Benchmarking yourself against your competitors is one way to measure success. In sports it is quite straight forward, you either win the match or you lose. In business however it is a little more complicated. If your profits rose by 50% you might deem your business successful but if your closest rival’s profit rose by 120% then you were not as successful as you could have been. Defining your business objectives and benchmarking them against historical,competitive and marketplace results will help you focus where you need to make changes and where to further invest. How to measure social media success? More and more businesses are that show how far your message to use a few different tools, with each cottoning on to the power of social is spreading such as volume, one delivering a different measure, media, which is music to the ears of reach and exposure. If you want to get a more rounded picture of your us communications professionals. to measure engagement, choose social media results. But if you’re using social media metrics that show how many Use your findings to set a benchmark for your business, you should be people are participating in your for future measurement and compare measuring it. Otherwise what’s the conversations such as retweets, against competitors’ campaigns. point of doing it and how do you comments and replies. If your goal is More importantly, use your findings know what impact it is having? to drive people to your website, track to improve and make changes to URL shares, clicks and conversions. Before you start counting every your content, before measuring As soon as you start to think about it, single tweet or post, you need to some more. Track your numbers you’ll realise that none of it is rocket determine your goals. What are over time and pay attention to how science. you actually trying to accomplish by things change. Success lies in using social media? Broadcast news; When you’ve got the list of metrics having a measurement process engage with a particular community; you want to focus on, only then which consistently uses analytics to respond to customer queries; direct should you start measuring activity. track progress and improve where people to your website? Once you Many of the social media platforms necessary. have a list of what you’re trying provide some form of analytics, such Lyndsey Jenkins to achieve, think about what you as Facebook insights and Google is Managing want your audience to do with Analytics. There are also a number Director of jamjar your content – read, share, reply, of free independent tools that can PR (@jamjarPRLtd) purchase or engage? Then match be used from the internet, such as – a creative your goals to actual metrics that you Social Mention which is useful for communications can measure. assessing qualitative measures such agency specialising in PR, as share of social media voice and So, for example, if you want to marketing, digital and social brand associations. You may need measure awareness, use metrics media. www.jamjar-pr.co.uk Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 5. PUTTING THE SOCIAL INTO LOCAL Yard Digital is one of Cardiff’s fastest Don’t believe the hype! growing companies providing data Real social media success requires consistent human centric digital services, spanned across two vibrant interaction and emotion from all who tweet, blog, capital cities, cosmopolitan Cardiff and cultural heaven, update and share on a company’s behalf. Yard is the Edinburgh. Creating bespoke data driven solutions, authority on real social media delivering brand authority, Yard provides profitable avenues and actions for clients, influence and finally endorsement from followers, fans exclusively based on proven customer behaviour. and friends. Yard will optimise clients’ real social media Data can be atomic, or astronomic; Yard utilises marketing with a custom-built programme that includes: indiscriminately and draws upon the interesting, unusual • Collecting data from current social profiles and and profitable. prospective platforms. • Analysing company reputation and customers’ Their team in Cardiff consists of qualified and behaviour and loves and hates. experienced web analysts, developers, programmers • Planning content, voice and delivery for Twitter, and all-round, code wizards. Much like the growing and Facebook, G+, Pinterest and more. evolving city of Cardiff, Yard is rapidly expanding to • Implementing the plan with dedicated personnel and meet the data-demand of clients Europe wide. As one of training for in-house teams. the fastest growing companies in Cardiff and recruiting • Monitor for mentions, reputation protection and via Yolk, Yard seeks the synthetical, linear thinkers with brand building. a passion for patterns and a quizzical outlook. Yard’s social media marketers run a start-up package Yard’s collective digital dexterity across both offices to assist and train businesses that are thinking of means Yard can embrace the sharing, expanding using, or need assistance with, social media. Working and increasingly hyped world of social media. Led by in collaboration with clients, Yard ensures maximum Andrew Burnett, one of the UK’s most prominent social benefit from using social media. A one to three day media practitioners, the Yard social media team are course, Yard social media training covers initial set up, responsible for mobilising millions of visits for clients. to the more advanced content and staffing strategies. With the hype, metrics such as followers, likes, views and +1s have become false measures of success that For more information email info@yarddigital.com are bought and sold in their thousands for just a few or call 02920 004562 dollars but... YOLK BUILD MICRO CAREER SITE FOR YARD Yard’s exponential growth was both a blessing and a curse for them which is why they enlisted the help of Yolk Recruitment to manage their entire recruitment process to remove the adminstration burden placed on the company. Yolk’s inhouse marketing department worked with Yard Digital to build a bespoke dual branded microsite that funnel all applicaiton and recruitment calls to their dedicated account manager. For further information visit: www.yolkrecruitment.com/yarddigital/ Issue #3 – August 2012
  • 6. SUMMER OF SUCCESS SPECIAL - TECH WARS WHICH OS IS BEST FOR BUSINESS? coming to iPad so tablet users can reap the benefits of Siri’s new and improved features. Choosing a winner between these two voice- assisted services is difficult because they are still evolving. What is evident is that Siri is better for natural voice commands and Google Now seems to provide quicker and better search results; now they both have competition it will be interesting to see how they both develop. GOOGLE MAPS VS iOS MAPS Apple is ditching Google as its mapping partner for its own mapping service ready for the release of iOS 6. The new Maps application is built from the ground up and features beautiful 2D and 3D layouts. Apple’s 3D model view is said to look far better than Google’s equivalent. Apple is also offering users crowdsourced incident reports from other iOS users, which Google has trialled but not rolled out yet. Google Maps is the most frequently used app among Android and iOS users making it a familiar Earlier this year, Apple and Google both service to lots of users. Google has a lot of showcased their latest and greatest operating experience in online cartography and their new systems. First up was Apple, who gave a offline maps feature is extremely useful. Our preview of iOS 6 at their renowned World Wide Android and iPhone app developers found it difficult Developers Conference and Google followed to decide on a winner because iOS Maps are still in shortly after showing off their latest OS Android BETA; it will be interesting to see how Google Maps 4.1 Jelly Bean. Leading mobile app development fares after the release of iOS 6. company Mubaloo tell us what to expect from SOCIAL INTEGRATION the latest OS offerings Apple has introduced deep Facebook integration SIRI VS GOOGLE NOW into iOS 6, so now users can easily share images or Google Now is a serious competitor to Siri, although links from native iOS apps to Facebook and Twitter. differs slightly in that it’s a voice-enabled search Jelly Bean has also added deeper social integration assistant and tracks ongoing usage and behaviour by releasing APIs so developers have direct sharing to find relevant results. In other words, the voice- access to applications. This means images can be enabled search assistant keeps track of what you shared directly from Jelly Bean instead of sharing use your phone for and where you use it to help from each individual application. answer your queries as accurately as it can. When Jelly Bean’s open software allows for deeper Google Now is opened on your phone, you are integration with a variety of social networks greeted with a series of cards based on where you unlike iOS, which limits its sharing possibilities to are and what’s happening around you. Facebook and Twitter. Siri has added some impressive new features to VIDEO CHAT its voice-assistant service, including integration with social networks so users can speak to tweet Apple’s FaceTime allows you to make calls over or update their Facebook status. Apple has now both 3G and WiFi but is limited to just Apple integrated Yelp, OpenTable and Rotten Tomatoes devices. Google’s Gmail chat service has recently so users have access to more knowledge including been replaced by Google+ Hangouts and works restaurant reviews and film trivia. The service is also across all platforms because it runs in the browser. Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 7. TECH WARS Both video chat services work well and Hangouts is a definite improvement on Gmail Chat, making it a serious Facetime and Skype competitor. Google Hangouts allows cross-platform video chats whereas Facetime only allows interactions between iOS devices, limiting it slightly. This issues tech wars was written by Mubaloo NATIVE CAMERA APPS is one of the UK’s leading A few changes have been made to the Jelly Bean camera app mainly to mobile app development improve usability. Users can now swipe for a preview of the last photo companies specialising and pinch to view the gallery as a filmstrip, these new features help in applications across a Android users navigate around the camera app and sort through their variety of platforms and photos quickly and easily. industry sectors. Some of their clients include Apple will be adding deeper social integration into their stock camera Hargreaves Lansdown, app so users can easily share photos on Facebook and Twitter. Also, the The Met Office, Channel Photos app allows for deeper sharing using iCloud. Photos can be shared 4, William Hill and Virgin and then viewed on MacBooks and Apple TV and if you want to share Media.” with people who don’t own an Apple device, photos can be viewed on the web. If you’re interested in submitting an article CONCLUSION to the next edition of These updates are more important than ever, especially now consumers Hatched then please are becoming more aware of smartphone technologies. The features on email jbennett@ offer have a huge impact on people’s decisions so Apple and Google yolkrecruitment.com have to get it right to stay in the competition. For example, consumers may have opted for an iPhone over an Android device because of Siri, but now Android is offering Google Now, consumers have a wider range of devices to choose from, keeping the competition healthy. As smartphone ownership continues to rise, both Apple and Google will continue to compete against each other in order to dominate the mobile market share. Issue #3 – August 2012
  • 8. SUMMER OF SUCCESS SPECIAL Yolk Recruitment would like to announce their The facility will be used as a training and e-learning support and commitment to Tŷ Hafan. Tŷ Hafan centre for staff at Tŷ Hafan, equipping them with was established in 1999 and since then has helped the latest skills and knowledge in palliative care. over 500 families, who live the dreadful reality that This training will include professional development their children with life-limiting conditions may not sessions, lifelong learning sessions and conferences reach the age of 19. We will be working closely with as well as early years training. them over the next few months to assist with their Importantly, the new facility will also see all staff fund-raising efforts through various activities such ty hafan. two simple words ˆ as, Company Director, currently based at Tŷ Hafan’s Culverhouse Cross office relocate to the new site. This move will provide Tŷ GET INVOLVED! Dale William’s bike ride which, for our families, Taff Trail Cycle Challenge from Paris to Cardiff. Hafan with security for the future, protecting the charity against rental increases and helping the mean everything. The facility complements the organisation’s plans 2 September 2012 55 mile/ 28 mile bike ride. We spoke to Liz Rundle, PR Manager organisation control and minimise its overheads. at Tŷ Hafan, about the to continue developing services for the benefit of Brecon or Merthyr start. improvements they are Teams of four life-limited children, young people and their families. making and why. For example, as part of the building project, a new http://www.tyhafan.org/ Ty Hafan offers comfort, care and the last twelve ˆ “Over support to life-limited hydrotherapy poolsupport right into the family existing Ty Hafan takes its is to be created in the home and ˆ our-events/ children, young people and their families, months, to eighteen helping them hospice building. is there to help these families through every step of their make the most of the time they have left together. This unimaginable journey. Ty Hafan’s services are completely ˆ Tŷ Hafan has seen unique service is free of charge to families in Wales and It isfree of charge for families in Wales thatServices Facility anticipated that the new Care need them. a substantialmillion needs totheraised everyof families itthat way. will be fully operational from January 2013.” £3 increase in be number year to keep it supports and only does Ty Hafan provide specialist palliative care, Ty Hafan allows families to feelof life you would normal Not the new Care Service Facility currently ˆ ˆ family things. The simple stuff normal and do want for being built is it also offers a much-needed increased needs If you interested in how you can help Tŷ Hafan as but a direct response to the source of strength, your own family, your own child. of familiessupportaround Wales.care for the whole family. from and short break The new facility a business leader then please contact their Laura will also ensure overall costs are kept down and Barlow Business & Communitybeing there. Co- Ty Hafan - providing care, Development ˆ more space is made available in the existing hospice ordinator on 029 2067 2084 or email l building. www.tyhafan.org aura.barlow@tyhafan.org. Ty Hafan - the family hospice for young lives. Registered Charity No: 1047912. ˆ Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 9. LINKEDIN POLL WHICH AREA IS KEY TO A COMPANY’S SUCCESS? DON’T GET LOST IN THE CROWD One of our candidates approached us with this dilemma: “I recently applied for a Marketing Controller vacancy which had over 225 applications 19% – how do I make myself stand out from the competition?” Employee Training There’s almost a sense of desperation in the air when 15% it comes to finding employment. We hear so much 49% negative press about the job market many job seekers Duncan Powell Quality of have begun applying a shotgun approach and applying Company Director product Leadership for every job they find no matter how unsuitable. This has led to the extreme situation of job postings receiving extraordinarily 17% high application numbers. Out of the 225 applicants that applied for the Marketing Controller the large majority of them were not suitable, don’t Innovation have the right qualifications or experience, live too far away or when it comes down to it don’t really want the job. This has made it very difficult for prospective employers and good candidates can get overlooked. When applying for jobs you need to be more selective and really tailor your FURTHER COMMENTS application to the job description. Many applicants simply read the job title, salary, location, click apply and send their standard CV. This approach “Leadership and Management set the vision, the doesn’t show the employer that you have paid attention to what they want goals, the direction and the purpose; the Noble and will reduce your chances of being shortlisted for interview. Cause, you might say. But all of that is rhetoric. Let’s face it, except for the very beginning stages, So how do you get around this problem? leadership and management don’t touch the Stop being a sheep and start being a wolf. Be smart, clever and customer. Likewise, quality service and product strategic in your job hunting. Firstly move away from the big job boards are also end results, not really predictors of that everyone uses. Instead spend some time finding more niche and success. To me, team selection (who is going to specialised boards that are specific to your skills and experience. At first work here) and training (how does management it might not seem like they get the same amount of jobs as the other sites treat the team) are the primary indicators of but you’ll be better represented and in with a better chance of finding work. success. Everything else is a by-product.” Secondly try to find a recruitment agency that specialises in your industry Mike Harding and will work hard to represent you. Thirdly go direct – if a company isn’t advertising vacancies on their website speak to them anyway, try “You can have a company with great leaders but you won’t have success without strong ladder connecting with them through networking or other means. holders at the bottom, holding them up.” In short the reason you’re getting lost in the crowd is that you’re Laurie Sayles being part of it! INTRODUCING YOLK ACCOUNTANCY & FINANCE RECRUITMENT Due to demand from our clients wishing to work with us full circle we have created a dedicated Accountancy & Finance division to manage their need. Whether you are looking for a Financial Director or a CIMA Accountant, our experienced consultants will help you find the right person whose experience, skills and ambitions align with your business. CONTACT YOLK ON: 0292 220078 or info@yolkrecruitment.com Issue #3 – August 2012
  • 10. SUMMER OF SUCCESS SPECIAL DRESS FOR SUCCESS IT RECRUITER NEEDED! YOLK RECRUITMENT ARE HIRING What we want What you get from you from us Previous IT recruitm ent Competitive EXPERIENCE BASIC SALARY Have an existing Excellent CLIENT BASE COMMISSION Passionate about Friday TECHNOLOGY BEER FRIDGE Desirable - technical Internal DEGREE TRAINING At the start of July Mohammed Ahmed, IT Divisional Manager, took time out of his busy schedule to take part in the Dress for Success charity event held Does the person above sound like you? Then this is your at McArthur Glen’s Designer Outlet, Bridgend. We opportunity to join the fastest growing IT recruitment divison speak briefly to Mo about the event: in South Wales with an expanding national client base. Q: What was your role at the Dress for Success event? Why work for Yolk? A: Well, the aim of the event was to help women who We’re passionate about our staff and understand the importance of have been out of work due to family commitments or offering responsibility, uncapped earnings, a resoundingly friendly other reasons to get back into work. I provided the working atmosphere and training that will deliver the skills needed to career advice on the day while the charity provided continually further your career. the women with free work wear for interviews. It was great to meet people face to face and understand what What’s more, we’re expanding. With an ever growing client list, we need challenges they are facing. the right people in place to ensure the consistent and impressive growth of our organisation remains constant, and through organic growth we Q: Why did you do the event? reward top performers. A: I’ve been involved in other similar schemes in my local community and I get a lot out of it. I speak with What can you expect? hundreds of IT candidates a week as part of my role You know that feeling, the one when you wake up and don’t want to go but I wanted to share my experience with candidates to work, well don’t expect that. Oh and that feeling when your hard work I wouldn’t normally speak to which why I got involved in Workwear week and other similar schemes such as isn’t recognised, well don’t expect that. And there’s always that feeling iLead. that you’re not quite getting back what you feel you give your employer? Well don’t expect that either. Q: Any future events planned? A: I’ve been working with our marketing guy to produce We do things differently, and that’s what makes us unique, we can’t a series of career guides. We launched the guides at guarantee our style is right for everyone; it takes a certain type of animal the start of the month and distributed them through our to walk in our shoes. What you can expect is a fun, fast-paced and social channels. I wanted to create a useful resource rejuvenating career, with a fast-growing and innovative company. that would help others and be easy to share. For more information about scheme and how to get To apply in the first instance email your CV to: involved visit: http://www.dressforsuccess.org.uk/ mahmed@yolkrecruitment.com or call 02920 220078 Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 11. YOLK EVENTS HR INSIGHTS Various dates throughout 2012 Cardiff City Match Days Join us at Cardiff City for a mix of great food, great football and great company. with Anna Denton-Jones 7th September 2012 Emma York our HR specialist recently interviewed Anna Denton-Jones, of also have a discretionary power to make an employer who loses a case pay the Fiftyone3 The premier networking event for Morgan Denton Jones Limited, a niche winning employee their fees. young professionals within South employment law and training practice Wales. based in Cardiff about some landmark What do you think the consequences changes in Employment Tribunal. will be? 9th September 2012 Undoubtedly there will be cases where What is the current position? fees put people off complaining, however, Charity Bike Ride At the moment, someone wanting to bring I believe they will be in a minority. Most Our Company Director, Dale a claim in the Employment Tribunal is not people who bring claims already do so Williams, sets off on his bike ride charged anything for doing so. There has because they feel strongly that they have from Paris to Cardiff rasing money been a feeling, rightly or wrongly, that that good grounds to do so. for St Davids and Ty Hafan. makes it too “easy” for people to bring speculative claims. It will put the pressure on advisers to try 12th September 2012 and find a solution to a dispute before When will things be changing? the deadline for issuing proceedings but CIPD Next summer – before then further employers may be more likely to fight With guest speaker the Business guidance will be issued to help everyone cases, playing brinkmanship with the Doctor - Dr Paul Thomas. get used to the new system. Claimant to see if they are really willing to 20th September 2012 put their money where their mouth is and How will things change? fight especially as the Hearing date gets HR Inisght Sessions The Claimant bringing a claim will have closer. Join us for the first of our insight to pay an ‘issue fee’ of £160 or £250 sessions with guest speaker depending on the type of case they are What about people who can’t afford Anna Denton-Jones. bringing. The lower amount will be for to pay? straight forward cases that don’t take There will be a system called “remission” 5th October 2012 up much employment tribunal time, but £250 will be the ‘norm’ for the majority for those who cannot afford to pay, for example those already claiming benefits. CANMOL Join the cream of the crop at this of cases such as unfair dismissal and The threshold income is quite low so, for year’s Welsh Marketing Awards. discrimination. If the case then doesn’t example, a couple with two children who settle (80% of cases do settle at the earn jointly more than £23,860 would be 7th November 2012 moment) then before the final Hearing expected to pay their own fees. There the Claimant will have to pay a further have been concerns from those who Chepstow Business Club £230 or £950 meaning the average cost advise employees that access to justice Join us for the day at this exclusive of bringing a claim before any legal costs will be damaged. business club with guest speakers, are considered will be £1200. Judges will free lunch and a day of racing. HR INSIGHT SESSIONS This is the first of a new regular feature discussing the changes in HR policies that affect your business. We are also running a series of free seminars throughout the year featuring a range of guest speakers. The first will take place on September 20th at Future Inns, Cardiff featuring Anna Denton-Jones discussing how social media is changing the employee landscape. SECURE YOUR PLACE! For further information or to book your If you are interested in attending place on this free seminar contact: any of these events then please Emma York - HR Consultant contact Jonathan Bennett T: 02920 220078 02920 220078 or eyork@yolkrecruitment.com E: jbennett@yolkrecruitment.com Issue #3 – August 2012
  • 12. DOWNLOAD A COPY OF OUR ANNUAL SALARY SURVEYS We have done extensive research into how the job market has changed over the previous 12 months and we will be releasing our 2012 salary surveys very soon, answering the questions you need to know such as: • Are your salary brackets in the right ballpark? • What benefits do employees expect? • Which jobs are most in demand? DOWNLOAD ONLINE http://www.yolkrecruitment.com/ 2012-salary-surveys/ Yolk Recruitment Ltd 6-7 St John Street Cardiff, CF10 1GJ 02920 220078 info@yolkrecruitment.com www.yolkrecruitment.com Thank you for reading Hatched, Yolk About Yolk Recruitment Some of our clients include: Recruitment’s quarterly publication. Yolk Recruitment is a specialist commercial • PHS group recruitment company. We build strong • S. A. Brain If you would like further information on any of relationships that gives our clients the • Leekes the articles featured in this edition then please confidence to work with us 'full circle'. To • Shred-it email our marketing executive: service commercial recruitment requirements, • Johnson & Johnson jbennett@yolkrecruitment.com. Yolk Sales, Yolk Marketing, Yolk Business • Northern Racing Support, Yolk Contact Centre, Yolk Human • Capital FM If you would like to know how Yolk Resources and Yolk IT were born. • Biffa Recruitment can help you with your • 118 media recruitment needs then please email: Yolk is a member of the Recruitment and • Confused.com info@yolkrecruitment.com Employment Confederation (REC). • Principality SALES MARKETING IT BUSINESS SUPPORT ACCOUNTANCY HUMAN RESOURCES Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com