1. February 1997 to December 1997 – Leoni Black PR (M-Net Eastern Cape)
Public Relations Assistant
Secured a part-time position with this renowned PR agency while still completing full
time studies.
Was subsequently offered fulltime employment as PR Assistant, with a main focus on
the major client (M-Net) and involvingfull marketing and advertising portfolios for
various segments including: SuperSport, K-TV, M-Connection, as well as all major
national events, such as the M-Net Summer Festival.
Brief synopsis of duties and activities:
 Marketing and advertising of all events;
 Events management (festivals, competitions, sporting events);
 Liaison with press and M-Net personnel;
 Writing and editing of press releases; and
 Design and layout.
Highlights included:
 K-TV Market Day
 SuperSport Media Day
 Launching of new M-Net schedule
 K-TV Books for School campaign
 M-Connection MoviePremieres
The SuperSport Conference in Johannesburg was a personal highlight. Represented
the Eastern Cape in the absence of Leoni Black, which entailed conducting
presentations pertaining to internal and external communication, marketing,
problems vs solutions, coverage of large sporting events and publicity figures in the
region.
Despite being the youngest, received the award for “Best presentation” for creative
approach and innovativeness. Dressed up as a cricket player (alias Alan Donald)
and delivered a speech as a cricket commentator, using cricket jargon and
referring to cricket icons. Immediately thereafter, wasapproached and personally
offered the PR contract for the Eastern Cape, but declined.