PROJECT ON COSMETIC INDUSTRY

FIELD SURVEY REPORT
ON
BIOMANTRA NATURAL SKIN CARE SOLUTION
“Pre launching Market Research of Cosmetic Product Profile of Beauty Saloon in
Varanasi.”
SESSION: 2014-2017
Submitted in partial fulfilment of the requirement for Three year
Bachelor of Business
Administration
Submitted To: Submitted By:
DR. ANIL K. GOPE YOGENDRA VERMA
Assistant Professor, BBA 6TH Semester
SMS, Varanasi Roll No: B/18/153

तमसोमाज्योततर्गमय

Pre launching Market Research of Cosmetic product profile of Beauty
Saloon in Varanasi.
Submitted to the School of Management Science in Partial fulfilment for
the Degree of
Bachelor of Business Admistratior
BY GUIDED BY
YOGENDRA VERMA DR. ANIL K. GOPE
B.B.A Faculty of SMS College
ROLL NO: B/18/153
School of Management Science College, Mahatma Gandhi Kashi
Vidhyapith University.

PREFEACE
The Research Provide an opportunity to Demonstrate the
application of knowledge, Skills and Competence required during the
technical session, to evaluate the performance and to provide feasible
recommendation on the provide data. The Analysis is on the field of
Marketing.
Although I have tried my level best to prepare this report on
error free report every effort has been made to offer authentic position
with accuracy.

ACKNOWLEDGEMENT
I would like to thank to all of them who helped me directly or
indirectly in preparation of this report. It is a great privilege to record our
deepest sense of gratitude to all the people who stood by us throughout the
survey report.
The first person I want to thank “Prof. P. N. JHA” Director of School
of management Science for providing me an excellent opportunity. The token
of gratitude also goes to “DR. ANIL K. GOPE, Mentor, S.M.S Varanasi and
also to “Mr. Atish Khadse”, Co-ordinator ,S.M.S Varanasi and also thanking
to the “DR. RAJ KUMAR GAUTAM, Assistant Professor, SMS VARANASI
Also Thanking to Mr .Naveen Rai, Managing Director of V.C.C. Marketing
Pvt. Ltd. And also to Mrs. Swati Rai, Executive Director of V.C.C. Marketing
Pvt. Ltd. They helped me to solve each and every problem at all times. I also
reserve my Special thanks to all those organisation members for their guidance,
encouragement and constructive criticism that helped me immensely in the
development of this project.
Finally our gratitude goes to my faculties, friends and family member
for their perseverance and cooperation with all their blessings. Without their
support my report would not have taken its present shape. Hope you will
appreciate my efforts.
YOGENDRA VERMA
BBA VI-SEMESTER
SMS, VARANASI

DECLARATION
I the undersigned YOGENDRA VERMA student of BBA VI-SEM
hereby declare that the project work presented in this report is my own work
and has been carried out under the supervision of mentor DR. ANIL K. GOPE
of School of management science, Varanasi.
The information presented in this report of Pre-launching market
research of cosmetic product profile of beauty salons in Varanasi is correct to
the best of my knowledge and the analysis is as per the norms and guideline
provided for the report. I have utilized the requisite concept and applied the
required methodologies to analyse the primary data collected to reach the
conclusion present in the report.
I also declare that no part of this project has been duplicated form
another source, the information included in project has been researched and
project written by me, information collected or presented in report is correct to
best of my knowledge.
YOGENDRA VERMA
BBA VI-SEMESTER
SMS, VARANASI

Table of Content
Contents:
 Preface
 Acknowledgement
 Declaration
 Certificate
Introduction
 Company Introduction
 Industry overview
 Company Profile
SignificanceofStudy
Objective ofStudy
Research Methodology
 Research Type
 Data Type
 Sampling Method
 Analysis Techniques
Data Analysis and Interpretation
Finding
Conclusion
Limitations
Reference
Annexure

INDUSTRY OVERVIEW
Size of the
INDUSTRY
The size of Indian Cosmetic Industry globally is $ 274 billion, while
that of the Indian cosmetic industry is $ 4.6 billion.
Market
Capitalization
According to analysis and figures given by the Confederationof
Indian Industries (CII), the total Indian beauty and cosmetic market
size currently stands at US$950 million and showing growth
between15-20%per annum.
Output per
Annum
Industry sources estimate a rapid growth rate of 20% per annum.
Percentage in
World
market
The overall beauty and wellness market that includes beauty
services stands at bout US$2,680 million, according to estimates.
Since 1991 with the Liberalization along with the crowing of many Indian Women
at international beauty pageants, the cosmetic industry has come into the limelight in a bigger
way. Subsequently there has been a change in the cosmetic consumption and this trend is
fuelling growth in the cosmetic sector. Indian cosmetic Industry had rapid growth in the last
couple of years , growing at a CAGR of around 7.5 % between 2006 and 2008. While this is
due to the improving purchasing power and increasing fashion consciousness, the Industry is
expected to maintain the growth momentum during the period 2009-2012. In the Indian
Cosmetic Industry both electronic as well as print media are playing an important role in
spreading awareness about the cosmetic product and developing fashion consciousness
among the Indian consumers.

Brief Introduction
The Indian Cosmetic is defined as skin care , hair care, colour cosmetic, fragrances
and oral care segments which stood at an estimated $2.5 billion in 2008 and is expected to
growth at 7%, according to an analysis of the sector. Today herbal cosmetic industry is
driving growth in the beauty in Indian and is expected to growth at a rate of 7% as more
people shun chemical product in favour of organic ones. The emphasis of the herbal cosmetic
has been on the spectacular growth of the herbal and ayurvedic beauty products business as
conveyed by beauty expert Shahnaz Husain who was the first to introduce the concept of
ayurvedic cosmetic to the world when she launched her product way back in 1970. Today,
the Indian cosmetic industry has a plethora of herbal cosmetic brands like forest Essentials,
Biotique, Himalaya, Blossom Kochhar, Dabur and Lotus and many more. The Indian
cosmetic industry has emerged as one of the unique industries holding huge potential for
further growth. In 2009, the cosmetic industry registered sales of INR 356.6 Billion (US$ 7.1
Billion) despite the global economic recession. Indian cosmetic Industry has mainly been
driven by improved purchasing power and rising fashion consciousness of the Indian
population and industry player spending readily on the promotional activities to increase
consumer awareness and develop their products.
According to a new research report, the Indian Cosmetic Industry is expected to
witness impressive growth rate in the near future owing to rising beauty concern of both men
and women. Today the industry holds promising growth prospects for both existing and new
players.
The baseline is that has been a rise in variety of product offered by the industry
players in the country. The companies have started going for rural expansion and are offering
specialised products to generate revenues from all the comers of the country. Improvement
and strengthening of the Indian economy in the coming years will also pave the way for the
Indian cosmetic market over the forecast period and develop the Cosmetic Industry.
The Indian cosmetic market which traditionally a stronghold of a major Indian
player like Lakme, and Ponds has seen a lot of foreign entrants to the market within the last
decade. Indian is a very price sensitive market and the cosmetic and personal care product
companies, especially the new entrants have to work out new innovative strategies to suit
Indian preference and budgets to establish a hold on the market and establish a niche market
for them.

INDIAN COSMETIC INDUSTRY AT A GLANCE
Skin care or hair care, fragrances or oral care, you names a thing about your
personal care, cosmetic covers them all. According to an analysis, in 2008, Indian cosmetic
industry did a business of $2.5 billion. Quite a number! A part from the chemical cosmetics,
herbal cosmetic have also shown an upward trend. The analysis also shows that herbal
cosmetic are expected to grow at a rate 7% due to ganing popularity against chemical
products.
As the cosmetic industry holds a promising growth for its participants, it is
expected to witness a remarkable growth in the near future. The cosmetic player are also
expanding their business in rural areas due to increasing demand and spawing revenues form
all corners of the country.
The foreign cosmetic entrants are establishing a niche market in Indian and also
ensemble Indian preferences that suit their budget. The figures disclosed by Confederation of
Indian industries (CII) say that the Indian cosmetic market holds the currents size of US$950
million, which means a growth of 15-20% per annum. CII also estimate that overall wellness
market includes US$2,680 million.
Globally, the Indian cosmetic industry has a size of $274 billion and the Indian
cosmetic Industry is $4.6 billion. The current size of the Indian Cosmetic is US$ 600 million
(approx.) CII also estimate a growth rate 20% per annum, which reflects the increasing
demand of all kind of personal care beauty products.
Indian imports a big amount of beauty and wellness products. There are no
restrictions on the entry of cosmetic products. However, the current average import tariff is
around 39.2%.
A report by KPMG wellness sector shows that India’s beauty markets will reach
to Rs 80,370 crore by 2017-18. It was Rs 41,224 corer in 2012-2013. The report also
indicates that the workforce requirement will grow to 12.1 million in 2022 to that opf 3.4
million which was in 2013.

Top 10 Cosmetic Brands in India
Cosmetic are something which have become an integral part of a women’s fashion
statement. They not only manage to camouflage her flaws but also enhance her features.
ASSOCHAM prepared a report in 2012 on India’s cosmetics market and showed that it has
growing at an annual pace of capture the various brands that are popular among the
consumers due to different reasons ranging from being economical, or being organic or being
made up of superior ingredients.
List of Top 10 or Leading Cosmetic Brands in the Indian Market
Lakme
Lakme is a reputed Indian brand which is owned by Unilever. The company is headed
is by Mr Anil Chopra who is the CEO of the company. Lakme was founded in the year 1952
by JRD Tata. In 1996 the Tata group decided to sell its stake in Lakme to Hindustan Lever
Limited. Lakme was also ranked at 47th as one of the most trusted brands in Indian according
to the Brand Trust Report in 2011. This brand also sponsors the Lakme Fashion Week (LFW)
twice a year. It also launched the Lakme Perfect Radiance and Lakme eye conic kajal which
gained significant market share. In the financial year 2012, Hindustan Unilever limited had a
rise in profit tax and interest of about 23%.
Lotus
The company lotus herbals Ltd. Was set up two decades ago in the year 1993 by
Kamal Passi. This brand deals with manufacturing and selling of various kinds of cosmetics.
The list includes face cleansers, sunscreens, winter care, hair oil, and shampoos. Passi knew
the importance of good packaging and made sure his product stand out in design. He also
priced his product at least 10-15% lower than the contemporary brands in the segment.
However he doesn’t believe making a huge expenditure on advertising. Lotus Herbals Ltd
Company specialises in producing cosmetic that claim to have Ayurveda as well as herbal
goodness. The brands promote their product by accrediting their USP to be an amalgamation
of traditional knowledge along with modern technology. They believe in making use of
herbal ingredients and making their product devoid of chemical-based, synthetic cosmetics.
This brand is also strictly against the cruel practise of animal testing. Lotus Herbals Ltd. Is
growing at a rate of 35% - 40% a year.
Biotique

Biotique was launched by Vinita jain in the year 1984. This brands also manage to
stand out in the world of chemical- based cosmetic as it doesn’t contain any artificial
preservative or synthetic fragrances. The ingredients used are extracted naturally from herbs.
Moreover the herbs/plants used for extracting raw material are also monitored from its
nascent stage hence the end product is organic.
L’Oreal
L’Oreal is one of the giants in the cosmetic segment in the world. Jean-paul Agon
is the chairman and CEO. The Company has been present in India for about20 years. Today,
L’Oreal India is a subsidiary of L’Oreal which is growing at a very fast rate. L’Oreal Paris is
one of the trademark brands of this company. In 2013 L’Oreal decided to invest Rs. 970
crores in India. Moreover in the same year L’Oreal made its first acquisition in India –
Cheryl’s Cosmeceuticals, thus entering the professional skincare segment. In 2013 the
company grew at a commendable rate 70%.
Shahnaz Husain
This brand was founded in the 1970’s by Shanaz Husain. In the year 2006 she was
awarded the Padma Shri. This brand also tries to harness the natural goodness of ayurveda.
Currently it has around 350 products spread out over different categories like skin, hair,
makeup etc. The brand claims that its USP is the hard work done on research so that the
quality of the product is of superior grade.
Revlon India
Among all the international player in the cosmetic segment in India, the first one to
launch was none other than Revlon in 1995. It happen due to the collaboration between
Umesh K Modi along with Revlon Pvt Ltd in 1994. Pricing is done for the mid-level
consumers as it neither too high nor too low priced. The company owns approximately 20-
25% of the domestic market share.

Maybelline
It was launched way back in 1915 by T.L. It was later acquired by O’Lreal and in
India it was launched by its subsidiary, L’Oreal India. One of the major factor that have
helped this brand to carve its niche is being reasonable priced in spite of having an
international appeal. Yhe Maybelline colossal range hit in India which made the brand more
popular.
Himalaya
The Himalaya Drug Company was founded in the year 1930 by Mr. M. Manal who
had a vision to make Ayurveda accessible to the world. Himalaya has been able to patent its
sunscreen; Under-Eye Cream, Anti-Acne range and Hair Loss cream among others form the
United State Patent and Trademark Office. The business of Himalaya in India contributed
60% of the brand’s sales of Rs 1, 200 crores in 2011. Himalaya is also the owner of the
popular face wash ‘Purifying Neem’ which is very popular in a country like India where
problems like acne and greasy skin are widespread.
Colorbar
Colorbar Cosmetic is one the of the leading brands of cosmetic I India. It was
founded in 2004. The founder as well as managing director of the brands is Samir Modi. The
brands is known for its bright peppy colours and has a number of product of product to add
colour to nails, lips and face.
Elle 18
The brands Elle 18 is owned by Hindustan Unilever limited (HUL). It was launched in
1998. Elle 18 is aimed at the youth as it has bright colours along with neon shades in its products. The
pricing of the products are also done keeping in mind the youth. The Elle 18 Colour Pop Liner (5ml)
is priced at Rs 75.

Indian CosmeticMarketOverview Herbal skin care 2016-2021-Research and
Markets
Research and Market has announced the “India Cosmetic Market Overview “
report to their offering.
India’s cosmetic market was growing with a CAGR of 17.06% over a period of
five years.
The cosmetic market consists of five segment viz. Skin care, Hair care, Fragrance,
Colour Cosmetic and Oral Care. Hair Care accounts for majority of the market share,
followed by oral care, fragrance and colour cosmetic. HUL dominates the cosmetic industry
in India due to its vast product portfolio in every segment.
Fragrance industry’s rapid growth is attributed primarily to the advent of
functional with characteristics such as perfumes and deodorants. Fragrance market is divided
into two segments. Perfume and Deodorant category. Deodorant dominate the market while
perfume along with its innovations is growing fast. The fragrance market in India is one of
the largest in terms of production, consumption, import and its the process of taking off as
more youngsters wear a fragrance in the form of perfumes and deodorants. Givaudan, IFF
and Firmenich arte market leader in the organized fragrance market. Fog is leading in
deodorants category followed by park Avenue and Wild Stone.
Skin care has become an exciting legroom for new product development and
manufacturers are trying to convince consumers that they should adopt a skin care regimen
by various product launched and aggressive marketing strategies. India skin care market is
segmented into five categories such as facial care, body care, sun care, hand care and other
makeup removal and depilatory products. Facial care product dominates the market along
with its various variants.
HUL’s Fair and Lovely is leading as skin Whitening cream under facial care
category while HUL’s Vaseline body lotion is famous under body care sector in India care
market.
HUL, P&G, Dabur, Marico and Godrej are the market leaders in the organised in
the hair care market. India hair care market is segmented into four categories such as hair oil,
hair shampoo, hair colours and hair styling products. Hair oil dominates the market followed
by hair shampoo along with its various. Marico is leading in hair oil category while HUL and
P&G have the top brands in shampoo market.

India oral care market is segmented into five categories such as toothpaste,
toothbrush, toothpowder, mouthwash and other oral care products that include dental floss,
oral care chewing gum etc. Toothpaste segment dominate the oral care market along with its
various.
The Indian herbal industry is likely to double from present Rs. 7,500 crore to Rs
15,000 crore by 2015. The study, brought out by the Associated Chamber of Commerce and
Industry (ASSOCHAM), has viewed that the domestic herbal industry will grow rapidly in
the coming years and by 2015, it is expected that size of the domestic market will rise to Rs.
15,000
Crore, reflecting a compound growth rate of over 20 percent.
Releasing the study, ASSOCHAM Secretary General, D.S. Rawat said that ideally,
the niche market that India can focus on include Ayurvedic Medicines and Dietary
Supplements (including health drinks), extracts, Oils and other derivatives, skin care and
beauty aids.
According to the study, the Indian domestic market can be broadly segmented into
two categories. The first one will cover raw materials required by the industrial units and
direct consumption for household remedies, whereas the second category will cover ready to
use finished medicines, health supplements, etc.
The study has found that is a strong demand for raw stock which mainly
comprises Amla,
Isabgol, Senna , Henna, Ashwagandha, Aloe-vera and Myrobalans (Hartaki),
which accounts for over 75% of the raw material used in Ayurvedic preparations. In terms of
volume, it is estimated that currents consumption of the key raw ingredients totals
approximately 400,000 a 500,000 MT.
With value addition, the market for herbal based product is around Rs. 7,500
crres, which is roughly the current size of the Indian market, t is stated. The study points out
that globally the dependence on herbal medicines, dietary supplements and skin and beauty
aids will continue to gain greater share in view of the awareness and comfort level which is
akin to the use of organic food product.
The ASSOCHAM study, whoever, is of the view out that India’s share in the
global herbal market is very meagre considering the country’s rich resources of medicinal
plants and traditional treasure of knowledge in this area.
11

A quick estimate of the potential reveals that India can generate raw stock of around Rs. 300
billion and easily achieve around Rs. 150 billion value added products. Thus, India is hardly
able to exploit less than 50% of its potential.
“While the ethnic Indian population outside is utilizing Indian herbal products in a
significant way, there is a compelling need to generate awareness among the locals in foreign
countries,” the study has pointed out.
The Herbal Cosmetic industry in Indian has been developing in a faster pace. The demand
for herbal cosmetic products is provoked by changing lifestyle of the consumers, growing
awareness among them regarding the harm caused to their bodies after usage of chemical-
based cosmetics products, and increasing concern among the population to look good.
Markets Present Demand Projected Demand (for 2015)
Europe US$ 35 Billion US$ 70 Billion
North
America
US$ 6.5 Billion US$ 25 Billion
China US$ 4.0 Billion US$ 12 Billion
India US$ 1.5 Billion US$ 3 Billion
Others US$ 13 Billion US$ 30 Billion
Total US$ 60 Billion US$ 140 Billion

Further, it is anticipated that the Indian Herbal Cosmetic industry is expected to reach INR
316 Billion by 2022, growing at a CAGR of 19% over the forecasted period of 2017-2022.
Our recent market research report, “Indian herbal Cosmetic Market Outlook
2022”, portrays the current and future scenario of cosmetic industry in India. India is pioneer
in introduction of herbal cosmetic to the world. As per our research findings, new product
launches catering to consumers’ diversified needs along with wide product portfolio offered
by the herbal cosmetic brands meeting requirements of the consumers is fuelling the industry
growth.
For the study, we have conducted interviews with various industry experts,
such as herbal cosmetic product manufacturers and suppliers, in order to develop a keen
insight of the market performance and future trends. To gain insight on consumer behaviours
patterns telephonic interviews were conducted and after analysis it was found that average
spending on non-herbal cosmetic were more as compared to herbal cosmetic based cosmetic
products.
Moreover, our study also finds that has been a significant increases in number of
existing cosmetic brands focusing more towards Herbal cosmetic segment. For complete
understanding of the Herbal Cosmetic industry, we have identified major Herbal cosmetic
brands. The report also provides Indian Herbal cosmetic industry recent development, along
with the market forecast till 2022.

COMPANY INRODUCTION
BIOMANTRA is an Indian multinational, headquartered in Varanasi specializing in
natural herbal treatments. The company currently operates in 200 locations across India with
a national presence. It comprises a workforce of dedicates employees.
BIOMANTRA was established in Varanasi in year 2007. BIOMANTRA consists of
a wide range of Personal Care products, focused on skin care and hair care segments. The
products are enriched with the goodness of Natural Herbs. The company believes in
providing good quality products to its consumers at the reasonable prices. The quality and
packaging of BIOMANTRA are unparalleled and it offers values for mantra to the
consumers. BIOMANTRA provides a comprehensive range of high performance, gentle
herbal cosmetics that respect the natural balance of your skin.
Each of BIOMANTRA products are made from natural herbs and are enriched with
an impeachable combination of the finest grade of plant and fruit extracts, essential oils, sea
salts as well as anti-oxidant rich vitamins and oils to provide face, hair and body care
protection from pollution, ageing and natural deterioration, thereby enhancing the natural
beauty.
At BIOMANTRA we value the customer and their unique needs. This is why we
continuously strive to come up with innovative products with utmost precision keeping in
mind the ever-evolving and district needs of each and every customer. We enclose to provide
one stop solution for all skin care, body care and hair care requirements.
Vision
To be the provide world’s best herbal beauty care solution.
Mission
To be the top manufacturer and marketer of herbal beauty products and solution to deliver a
complete satisfaction and retain customer loyalty.

History
Established in Aug 7, 2007 by Naveen Kumar Rai. BIOMANTRA Natural Skin
Care is a leading beauty product to domestic markets and target to international market in
future.
Consumers access our products through some of the best known beauty retailers, as
well as thousands of best beauty salons, all of whom are serviced by a network of top flight
distributors and supported by a dedicated sales team throughout India.
The business has carrying through online also where we sell our product on various
websites like: Flipchart, Amazon, Snap deal, Pay tm, Shop clues continued to grow
throughout all over the country, Building a strong relationships with large customer’s through
online selling in 2017. More recently, BIOMANTRA has developed Tie-up’s with a number
of Beauty Parlors a Pan India level.
BIOMANTRA is at present working with 200 distributors in the cities, across India
and looking forward for International market. BIOMANTRA’s commitment to develop a
success through innovation and identifying the needs of an evolving beauty market has seen a
refresh brand identity in 2018 and a striking redefinition of our company.
Our Product Range
All these products are manufactured to fulfil the quality standards and acceptability
norms of various areas and hence are widely accepted in domestic markets. We are offering a
wide range of herbal beauty items. We also provide customized solutions as per the buyer's
requirements and specifications. BIOMANTRA have a list of product like scrub, moisturizer
cream, face wash, cream pack, massage cream, lotion, wax, cleanser, various facial kit,
Bleach, etc. and lots are upcoming with herbal cosmetics product in future.
Our Manufacturing Unit
We follow a streamlined and stringent manufacturing process, with special attention
being paid to the quality of the raw material used. The raw materials used by us are procured
from natural resources that are organically - grown plants and herbs from natural habitats.
Advanced techniques in extraction, blending, mixing, filtering, straining, etc. are
implemented that ensures all our products are produced hygienically.

Our Team
Apart from the automated support, we consider our manpower to be our competitive
edge. Our dynamic and energetic team members have vast experience in this industry. Our
management team consists of MBA Engineers, Pharmacists, Chemists, executives and other
skilled personnel. They are capable enough of commencing your assignments to the exact
specifications and in the stipulated period of time.
Packing
Every market has its own needs and preferences, depending upon the item, we offer
our products in various pack styles. We use standardized packaging material, which helps to
retain fragrance, property and extends higher shelf life. We also customize the packaging
according to our customer specification based on:
1. Product Quantity (packs of varying weight)
2. Type of Packaging:
 Packed in poly-packs
 Bottles
 Jars
The packaging is done in accordance with the varying environmental conditions, time in
transit, etc. depending on the market being catered. To meet the market requirements
throughout the year and to enable processing in off-seasons, we have a large and well-
equipped warehousing facility.
Our Clients
Our products have gained immense popularity in the market. We have earned the
confidence and trust of a large number of esteemed customers across the country.
Distributorship
Most of the initiative towards the success of our organization can be credited to a
strong association with distributors throughout the domestic markets. We are an organization
that believes in strengthening its network while capturing the mass through its well-
established dealers and outlets. Our current dealers intend to continue marketing and
supplying our graded quality products that are widely appreciated.

COMPANY PROFILE
At BIOMANTRA, we bring to our customer much wanted human values, integrity,
trust and, customers, assurance of responsibility all coupled with our expertise in technicians
& management to provide them a comprehensive beauty solution. We have a clear vision
about building on our strengths and our achievements while holding dear to us our basic
principles
At BIOMANTRA, we strongly believe in a healthy work–life balance. We are also
bringing in a lot of new talent across various disciplines thereby building strong stories of
youth and experience and cultivating new age thinking and practices.
We have earned the trust and respect of the giants of Indian industry and we are
confident, that we will grow from strength to strength in our endeavour to make this company
into one that delivers value and satisfaction to our growing base of valued clients. We thank
our valued customers, whose continued patronage and confidence in our products inspires us
to extend the best of services and enables us to provide value for their money.
With the launching of BIOMANTRA Natural Skin Care Company, it became beginning
of a very strong belief and conviction in BIOMANTRA. We are proud that we have grown
into a well-known and well-respected cosmetic company that has many rich traditions along
with a proud heritage.
We, at BIOMANTRA Natural Skin Care, endeavour, continuously, to improve quality
designs, technology and services to allow our customer to achieve the most cost effective
solutions for herbal product to use on skin. The assignments in hand are a reward to our
expertise as well as, signify the trust that our customers have in BIOMANTRA Natural Skin
Care Solution.
The prime aim of BIOMANTRA is customer satisfaction through products and
services of international standards, at competitive prices. We look forward to further, closer
partnering with the herbal cosmetic industry, to meeting the challenges of the future.

ABOUT THE COMPANY
BIOMANTRA was established in Varanasi in year 2013. BIOMANTRA consists of
a wide range of Personal Care products, focused on skin care and hair care segments. The
products are enriched with the goodness of Natural Herbs. The company believes in
providing good quality products to its consumers at the reasonable prices. The quality and
packaging of BIOMANTRA are unparalleled and it offers values for money to the
consumers.
PLACES
The most ancient seat of knowledge, Varanasi (Kashi) has been the ultimate source of
tradition, culture, religion, spiritualism, faith and philosophy. Often referred to as Benares,
Varanasi is the oldest living city in the world. These few lines Quotes’ by Mark Twain say it
all: "Benaras is older than history, older than tradition, older even than legend and
looks twice as old as all of them put together". Varanasi is known to attain salvation and
freedom from the cycle of birth and re-birth. Ganges in Varanasi is believed to have the
power to wash away the sins of mortals to make man immortal.
Our head office is located in Varanasi known with the name of V.C.C Marketing PVT. LTD.,
area is Shivpurwa, Jhulelal Colony.

OBJECTIVES
Objective of the BIOMANTRA is to focus on our customer services and to established
excellent relationship with customer by ensuring
Accessibility: All members of our company are accessible to their customer through
mobile phones and emails.
Responsiveness: We will seek to understand each customer’s requirements and our
approach to fit our customer expectations.
Follow Through: If we say will do, it will be surely done.
Attention: We will monitor the budget, scope and schedule and work in a proactive
manner with our customer to ensure goal of our company success.
MANUFACTURING UNIT
We follow a streamlined and stringent manufacturing process, with special attention
being paid to the quality of the raw material used. The raw materials used by us are procured
from natural resources that are organically - grown plants and herbs from natural habitats.
Advanced techniques in extraction, blending, mixing, filtering, straining, etc. are
implemented that ensures all our products are produced hygienically. Our manufacturing unit
is set in Delhi.
PRODUCT
Segment and class
BIOMANTRA company focus towards the upper-middle class parlour’s where they have
more demands and also in the placement of our product done in a closer beauty parlour. Now
a day’s parlour demand has been increased and we are giving our best service to the parlour
and the end customer.

Product profile
Each of our products contains a combination of extracts of different herbs to protect, heal and
enhance the face, body and hair. Our products have various ranges like:
D Tan Clear Cream
D Tan clear cream works from deep within to reduce the melanin content in the
skin making it fairer & nourished. Added sunscreens give three times more protection from
harmful UVB rays to help retain fairness. Its mild irritation free formula works from deep
within making the skin fairer & glowing in just four weeks.
Size: (50gm and 250gm)
D Tan Scrub
The skin get tanned with constant exposure to the sun .This scrub gently exfoliate
and removes the skin tan making it fairer ,bright ,radiant and fresh. Suitable for all skin types.
Size: (50g and 250gm)

D Tan Cream Pack
D tan cream pack has milk protein that works from deep within to reduce the melanin
content in the skin making it fairer & nourished .Added sunscreens give three times more
protection from harmful UVB rays that help retain fairness.
Size: (50gm and 250gm
Sun Block
SPF 30 lotion guards the skin from harmful UAV/UVB rays and protects the skin
from sunburn.SPF 30can be used in all skin types.
Size: (100ml)

Papaya Scrub
Papaya contains papain enzyme which is like a medicine for the skin .Papaya extract
reduce melanin content and removes blemishes from the skin .Best for pigmented &
blemished skin.
Neem Gel Scrub
Neem gel scrub has neem extract which has anti bacterial & anti fungal properties and
cleanses the skin from deep within. Best for acne and pimple prone skin.

Fruit Massage Cream
This fruit massage cream contains strawberry ,bearberry and orange fruit extract
which removes dead cells and cleanse from deep within to give glow to the skin .Vitamin E
moisturizes the skin. Best for daily use. Can be used by all skin types. Size:
(50gm and 250gm
Fruit Pack
Fruit pack contains vitamin C which helps reduce oil from the face. Orange &
bearberry extract reduces blemishes, melanin content and removes blackheads from skin
.Best for normal to oily skin.

Clove Pack
Clove pack contains clove and neem extract neem works as antiseptic and dries
pimples. Clove helps to reduce bacterial infection .Best for acne & pimple prone skin.
Skin Fairness Cream
Skin fairness cream is a fairness cream. It reduces melanin content in the skin to make
it fairer. It’s a non sticky cream that easily gets absorbed and gives even colour, nourishment
& improves complexion.

Hair Retarder
Hair retarder has plan derivates that soft’s, thins and eventually slows down the
regrowth of body hair. This treatment does not put the hair follicle at risk.
(50gm and 250gm)
Youth on Moisturizer
This anti – ageing moisturizer visibly reduces wrinkles and fine lines and helps to
make the skin feel firmer and smoother. It Improves skin elasticity as it works well with your
skin texture to fight against all signs of ageing.
Size: (100ml)
Fair On Moisturizer
Fair on is skin whitening moisturizer. It contains natural botanical extract which helps
reduce skin pigmentation and melanin content making it glowing, fairer and brighter.
Size: (100ml)

Pro Tone Moisturizer
Pro Tone is a blemish control moisturizer. This moisturizer even tones and whitens
complexion by melting extra melanin. It fades pigmentation, spots and tan.
Size: (100ml)
Acne Free Moisturizer
Acne free is a pimple control moisturizer .it eliminates acne causing bacteria and
gives fresh, smooth & clear skin.
Size: (100ml
Neem Skin Purifying Face Wash
Neem face wash has neem & tulsi extract that gently cleanses the skin, removes
pimple causing bacteria and control excessive oil secretion.
Size: (100ml)

Youth on Face Wash
Youth on face wash is an anti ageing face wash? It has fruit extracts that makes the
skin smooth, supple and younger looking.
Size: (100ml)
Fair On Face Wash
Fair On face wash is a fairness face wash. It removes impurities of the skin and
improves complexion.
Size: (100ml)

Acne Free Face Wash
Acne free face wash is a pimple & acne control face wash. It fights pimple & acne
causing bacteria to make the skin clean, clear & fresh.
Size: (100ml)
Pro Tone Face Wash Size: (100ml
Pro tone face wash is a blemish control face wash. It lightens blemishes, revitalizes skin,
shrinks pores, and reduces freckles & dark spots.
Refresh Astringent Size: (100ml)
Refresh astringent effectively removes dirt, oil & make – up from skin pores,
allowing skin to breathe. It also controls oily skin.

Cucumber & Aloe Vera Refreshing Skin Toner
Cucumber & aloe Vera toner has cucumber extract that improves complexion &
moisturizes dry skin. It removes dirt, oil & make – up residues, leaving skin perfectly clean &
refreshed.
Size: (100ml, 200ml, 500ml)
Lemon Grass Cleanser
Lemon grass cleanser penetrates deep within the skin to remove dirt , grime & make –
up .it is enriched with lemon grass oil & aloe Vera extract that removes excess oil, leaving
skin soft, clean & glowing.
Size: (100ml and 500ml)

Gold Shine Bleach
Gold shine bleach gives instant glow to the skin. It contains pure gold dust, along with
essential oils, with a built in resistance against skin ageing. It lightens hair to match the skin
colour and makes the skin fairer and glowing.
Size: (260gm)
Insta Shine Diamond Bleach
Insta shine Diamond Bleach, regenerates appearance, reduces blemishes and uneven
skin tone & improve clarity. Its gives a sparking glow to the skin. It lightens hair to match the
skin colour and make the skin fairer and glowing.
Size: (260gm)
Herb Essence Bleach

Herbal bleach contains the goodness of haldi, chandan, nimbu & aloe Vera. These
natural ingredients go beyond bleaching and nourish the skin with their rejuvenating
properties. Herbal bleach is the ultimate herbal solution to the unwanted hair growth on your
skin. Its fades unwanted hair on face, arms and body.
Size: (260gm
Oxy Fairness Bleach
Oxy fairness bleach makes the skin fairer .It has a unique formulation that blends
facial hairs, cleanses pores, removes impurities and fades facial blemishes from deep within
.it provides extra oxygen to penetrate into your skin .its contains saffron extract which makes
the skin fairer ,softer, smoother and glowing.
Size: (260gm)

Snow Whitening Night Cream
Snow whitening night cream is a fairness night cream. It reduces melanin content in
the skin and smoothes the skin to make it bright, glowing & fairer.
Size: (260gm)
Younger You Night Cream
Younger you night cream is an anti ageing night cream. It minimizes fine lines &
wrinkles. Balances colour and tone of the skin, minimizes pores and reduces appearance of
age spots. Size: (260gm)
Post Wax Soother

Post wax soother is an after waxing soothing gel. It has menthol,
cucumber, aloe vera and glycerine that minimizes redness, moisturizes and
soothes the skin after waxing.
Size: (200ml, 500ml)
Post wax soother is an after waxing soothing gel. It has menthol, cucumber, aloe vera
and glycerine that minimizes redness, moisturizes and soothes the skin after waxing.
Size: (200ml, 500ml)
Fruit Facial Kit Size: (260gm)
Complete Facial Kit, Boosts Skin Glow & Radiance, Enhances Complexion.
Beauty Blaze Kit
Makes skin smooth, soft, shiny & polished & makes complexion bright & even.
Size: (260gm)
Golden Glow Kit

Gives instant glow, luminous & radiant complexion, improves skin texture, give
fairness to the skin.
Size: (260gm)
Papaya Facial Kit
Enhances Complexion, Eliminates Blemishes, Prevents Pigmentation, And Removes
Dead Cells.
Size: (260gm)
Snow Whitening Kit
Reduces melanin level in the skin & gives fairer complexion.
Size: (260gm)
Younger You Kit
Restores visible firmness & elasticity, tightens skin pores, removes discoloration of
skin, and balances moisture. Size: (260gm)
Acne Eraser Kit
Gives clean, clear & fresh skin, detoxifies the infected area and diminish bacteria.

Size: (260gm)
De - Pigmentation Solution Kit
Lighten blemishes, pigmentation patches, dark spots & dark circle, to give skin
natural glow.
Size: (260gm)
Nearest competitors
Our competitors are VLCC, Natures, Lotus, Oxy Glow, Shanahz, Vedicline and Aroma. They
compete in the range of price, quantity, packaging of product.
Future Product Diversification
Our upcoming products are Charcoal massage cream, Charcoal pack, Alovera Gel, Coco
body butter massage cream, Warning massage cream, Detox peel off mask, gold toner, Detox
3 in one mud foam face wash + scrub + pack, distress kit focus on Fragnance, Detox kit, hair
mayonnaise, hair shampoo, hair conditioner, anti ageing serum, whitening serum, day and
night cream, foot kit, Under Eye Gel, Lip Balm.
Quality Management System
A quality management system (QMS) is a formalized system that documents
processes, procedures, and responsibilities for achieving quality policies. We have our best
research and development team who plays a major role for our company. It starts with
formulation of the fresh sample pieces where raw material quality is checked and it stored in
prospered way. Then with the hygiene equipment samples will be identified in batch wise in
manufacturing units and stored safely. While batch wise testing, its parameter will be
checked like colour of the product, fragrance, texture, viscosity, thickness, smoothness,
absorbility, and itching has to be checked well. After getting full finalized it has to dispatch to
the warehouse.

Then after the report sent for sample product then, the order will be sent for mass
production where the In Process Quality Control System (IPQC) test will be done in which
the exception handling, special treatment and unqualified ordnance for disposal will be done
while the full inspection goes on and quality assurance have give then packaging sent to the
warehouse.

Once the mass production is finished materials will be received by warehouse
and their will a quality inspection and quality check of each pack. If any defect seen that
particular pack return back to manufacture unit and if everything is correct with the quality
then labelling of the stickers will start on product. After that the batch of the labelled product
will sent to the warehouse and immediately informed to the financial and accounts
department.

Distribution Network
Number of Distributors
BIOMANTRA is at present working with 50 distributors in the cities, across India
and looking forward for International market. BIOMANTRA’s commitment to develop a
success through innovation and identifying the needs of an evolving beauty market has seen a
refresh brand identity in 2018 and a striking redefinition of our company.
Number of Parlours
BIOMANTRA is at present working with 1000 parlours in the cities, across India.
BIOMANTRA’s commitment to develop a success through innovation and identifying the
needs of an evolving beauty market for parlour which has shown a refresh brand identity in
2018 and a striking redefinition for our company.
Districts Cover
BIOMANTRA is at present working with the part of Uttar Pradesh, Gujarat, Bihar,
Orissa, Jharkhand, and Madhya Pradesh. BIOMANTRA’s commitment to develop a success
through innovation and identifying the needs of an evolving beauty market for parlour which
has shown a refresh brand identity in 2018 and a striking redefinition for our company.
Promotional Support
Sales Promotion
Our promotional activities support to promote our company brand and product.
Promotional activity is done on the basis like Tie-up, Product on Product offer discount,
quantity purchase, and also provides parlour accessories with our product to customer.
Advertising
BIOMANTRA advertisement is through the banners, poster, via ecommerce, social
media, glow shine, and while selling our product we promote our brand with parlour.

Promotional Events
BIOMANTRA have lots of events throughout the year as a example workshop,
Exhibition, seminar, participation in cultural activities, in colleges talks, speeches on women
empowerment through entrepreneurship, etc. These all creates lots of promotion and make a
attraction towards our product.
Human Resources Development
Human Resource Development (HRD) is the framework for helping employees
develops their personal and organizational skills, knowledge, and abilities. Human Resource
Development includes such opportunities as employee training, employee career
development, performance management and development, mentoring, succession, planning,
key employee identification and organization development.
The focus of all aspects of Human Resource Development is on developing the
most superior workforce so that the organization and individual employees can accomplish
their work goals in service to customers.
Future Diversification Plan
BIOMANTRA main goal is to focus toward Natural ayurvedic product because it
has demand in Indian Parlour and by the side we will also focus chain saloon in or on across
India. Focusing towards for the chain retail shop around the cities, districts, and states across
India and also to the International market. Planning to open the training institutes for our
technician who helps them to execute well and make our customer to convince

SIGNIFICANCE OF STUDY
This study uncovers the impact, utility and effectiveness & efficiency of marketing strategies
of Biomantra on the success of cosmetic industry. A special emphasis is laid down on
Biomantra cosmetics.
The project begins with detailed information about marketing strategies and the impact of
measuring customer satisfaction in cosmetic industry. Further, it covers topics as data
collection tools and research methodology used for the project. Then it gives a complete
analysis of the data collected and it is then used to reach to a conclusion. The study took
nearly 1 months to complete. The study is useful for the better understanding of marketing
strategies towards the Biomantra cosmetic industry.
For the purpose of this study, a questionnaire was designed based on different parameters to
judge and understand the consumer behaviour towards cosmetics industry.
As this study is confined to Biomantra , it covers an analysis of consumer behavior, attitude,
perceptions, marketing strategies and satisfaction with respect to Biomantra as a BRAND in
cosmetic industry.
The study takes into account the customers of Biomantra in Uttar Pradesh and Varanasi..

OBJECTIVE OF STUDY
 To get the necessary input from the market for the pre launching purpose
of a Herbal Beauty Product.
 To study the Herbal cosmetic Industry as a whole.
 To Analysis the Herbal cosmetic product profile Beauty Saloon.
 To Analysis the packing and pricing position of Beauty Saloon.
 To study the media mix use by the parlour.

REREARCHMETHODOLOGY
TYPE OF RESEARCH DESCRIPTIVE RESEARCH
DATA TYPE PRIMARY DATA
SAMLING SIZE 50 SURVEY
SAMPLING METHOD RANDOM SAMPLING METHOD
SAMPLING TOOL STRUCTURED QUESTIONNAIRE
ANALYSIS TECHNIQUES TABLE & PIE CHART

DATA ANALYSIS AND INTERPRETATION
Q 1. Saloon According to the Location
SALOON LOCATION
SR.NO.
PLACE OF
SALOON
NO. OF
SALOON
PERCENTAGE OF SALOON
(%)
1 MANDUADIH 11 22
2
HYDRABAD
GATE 13 26
3 LANKA 5 10
4 RATHYATRA 2 4
5 SIGRA 11 22
6 DLW 8 16
TOTAL 50 100
22%
26%
10%
4%
22%
16%
SALOON LOCATION
MANDUADIH
HYDRABAD GATE
LANKA
RATHYATRA
SIGRA
DLW

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of saloon
(26%) are lying in Hyderbad Gate of Varanasi,however,vary nearer to it (22%) saloon are
lying in sigra and manduadih area. In between them are lying saloon in lanka(10%),
rathyatra(4%) and DLW(16%).
DATA Interpretation:
From the above mentioned data analysis we may interpret that Hyderbad Gate area
and sigra,manduadih area in total60% is having a major concentration of saloon whereas we
may draw an inference that there is minimum concentration of saloon is in rathyatra area.
However, The DLW and Sigra area Combineding both having a significant concentration of
saloon (26%).

Q 2. Gender served by Beauty saloon
GENDER SERVED BY BEAUTY SALOON
SR.NO.
GENDER
SERVED
NO.OF GENDER
SERVED
PERCENTAGE OF GENDER
SERVED
1 MALE 13 20
2 FEMALE 30 60
3 UNISEX 7 14
TOTAL 50 100
DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of gender
served (60%) are female of Varanasi, however, vary nearer to it (20%) gender served are
male. In between these two unisex gender is also served(14%).
From the above mentioned data analysis we may interpret that gender served by
beauty saloon is (60%) are female in major concentration of gender served whereas we may
draw an inference that there is minimum concentration of gender served is in unisex(14%).
However, The male are having a significant concentration of gender served (20%).
26%
60%
14%
GENDER SERVED BY BEAUTYSALOON
MALE
FEMALE
UNISEX

Q 3. Gender Ownedby the Beauty saloon
GENDER OWNED BY THE BEAUTY SALOON
SR.NO. GENDER
NO. OF
GENDER
PERCENTAGE OF
GENDER (%)
1 MALE 16 32
2 FEMALE 34 68
TOTAL 50 100
DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of gender
owned (68%) are lying in female of Varanasi, however, vary nearer to it (32%) gender owned
are lying in male.
Interpretation:
From the above mentioned data analysis we may interpret that female gender
owned beauty saloon in total68% is having a major concentration of saloon whereas we may
draw an inference that there is minimum concentration of gender owned beauty saloon male
is (32%).
33%
67%
GENDER OWNED BY THE BEAUTY
SALOON
NO. OF GENDER
PERCENTAGE OF
GENDER(%)

Q 4. Annual Purchase Position Of Beauty Saloon
ANNUAL PURCHASE POSITION OF BEAUTY SALOON
SR.NO.
PURCHASE SLAB IN
Rs.
NO.OF
SALOON
PERCENTAGE OF
SALOON (%)
1 BELOW-10,000 3 6
2 20,000-40,000 9 18
3 40,000-60,000 22 44
4 60,000-80,000 10 20
5 N0NE 6 12
TOTAL 50 100
6%
18%
44%
20%
12%
ANNUAL PURCHASE POSITION OF BEAUTY
SALOON
BELOW-10,000
20,000-40,000
40,000-60,000
60,000-80,000
N0NE

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of annual
purchase position (44%) are lying in Rs.40,000-60,000 of Varanasi, however, vary nearer to
it (20%) annual purchase position are lying in Rs.60,000-80,000. In between them are lying
annual purchase position are in none(12%), below-10,000(6%) and 20,000-40,000(18%).
From the above mentioned data analysis we may interpret that annual purchase
position of Rs.40,000-60,000 is in total 44%, is having a major concentration of annual
purchase position whereas we may draw an inference that there is minimum concentration of
annual purchase position is lying Rs Below 10,000 (6%). However, The annual purchase
position of Rs. 20,000-40,000, none and Rs. 60,000-80, Combining all having a significant
concentration of annual purchase position (50%).

Q 5. Brand promoted by beauty saloon
BRAND PROMOTED BY THE BEAUTY SALOON
SR.NO
BRAND PROMOTED
BY SALOO
NO. OF
SALOON
USING THE
BRAND
PERCENTAGE USING THE
BRAND (%)
1 NATURES 20 40
2 LOTUS 18 36
3 BIOMANTRA 6 12
4 ASTABERRY 4 8
5 MATRIX 2 4
TOTAL 50 100
DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of brand
promotion by beauty saloon (36%) are lying with Natures ,however, vary nearer to it (36%)
brand promotion by beauty saloon Lotus and Biomantra. In between them are lying brand
promotion by beauty saloon of Astaberry(8%) and Matrix (4%).
DATA Interpretation: From the above mentioned data analysis we may interpret that
Natures had (40%) of major concentration of brand promotion by beauty saloon whereas we
may draw an inference that there is minimum concentration of brand promotion by beauty
40%
36%
12%
8% 4%
BRAND PROMOTED BY BEAUTY SALOON
NATURES
LOTUS
BIOMANTRA
ASTABERRY
MATRIX

saloon is Matrix (4%). However, the Lotus (36%), Biomantra (12%) and Astaberry (8%)
have a significant concentration of brand promotion by beauty saloon.
Q 6. Advertising media used by beauty saloon
ADVERTISING MEDIA USED BY BEAUTY SALOON
SR.NO
ADVERTISIMENT
MEDIA USED
NO. OF BEAUTY
PARLOUR USING
THE MEDIA
PERCENTAGE OF
BEAUTY PARLOU
USING MEDIA (%)
1 GLOWSHINE 22 44
2 BANNER 12 24
3 POSTER 7 14
4 ONEWAYVISION 9 18
TOTAL 50 100
44%
24%
14%
18%
ADVERTISING MEDIA USED BY BEAUTY
SALOON
GLOWSHINE
BANNER
POSTER
ONEWAYVISION

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of
advertising used by beauty saloon (44%) are lying on glowshine ,however, vary nearer to it
(24%) banner. In between them they are poster (14%) and oneway vision (18%) for
advertising used by beauty saloon.
From the above mentioned data analysis we may interpret that Glowshine (44%)
has major concentration of advertising of beauty saloon whereas we may draw an inference
that there is minimum concentration of advertising of beauty saloon of one way vision.
However, the banner(24%) and poster(14%) are combineding together to significant the
advertising the beauty saloon.

Q 7. Reason for the keeping beauty product
REASON FOR THE KEEPING BEAUTY PRODUCT
SR.NO.
REASON OF KEEPING
THE BEAUTY
PRODUCT
NO. OF BEAUTY
PARLOUR REASON
OF KEEPING THE
BEAUTY PRODUCT
PERCENTAGE OF
BEAUTY PRODUCT
PREPARING THE
REASON
1 PRICE 10 20
2 QUAILTY 22 44
3 PACKAGING 12 24
4 AVAILABILITY 6 12
TOTAL 50 100
20%
44%
24%
12%
REASON OF KEEPING THE BEAUTYPRODUCT
PRICE
QUAILTY
PACKAGING
AVAILABILITY

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority for
keeping the beauty product is Quailty (44%), however, vary nearer to it packaging (24%)is
most important. At last Price 20% and availability 12% in the market.
From the above mentioned data analysis we may interpret that Quality 44% is
the big reason to keep the product as major concentration whereas we may draw an inference
that there is minimum concentration on the availability12% of the product in the market.
However The price 20% and Packaging 24% have significant concentration on reason of
keeping the beauty product.

Q 8. Average foot fall per day
AVERAGE FOOT FALL PER DAY
SR.NO.
AVERAGE FOOT
FALL SLAB
AVERAGE FOOT
FALL PER DAY
PERCENTAGE OF
AVERAGE FOOT FALL
PER DAY
1 BELOW-5 7 14
2 5--10 22 44
3 10--15 15 30
4 15--20 5 10
5 20--25 0 0
6 25--30 1 2
TOTAL 50 100
14%
44%
30%
10%
0% 2%
AVERAGEFOOT FALL PER DAY
BELOW-5
5--10
10--15
15--20
20--25
25--30

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority for
average foot fall per day 5-10 is 44% , however it varies nearer to it 10-15 per day 30%, and
below 5 per day 14%. In between them average foot fall also goes too low and high slab 15-
20 per day 10%, 20-25 per day 0% and 25-30 per day 2%.
From the above mentioned data analysis we may interpret that average foot fall
per day 5-10 is 44% and 10-15 per day 30% have total of 74% major concentration of
average foot fall per whereas we may draw an inference that there is minimum concentration
of foot fall is in 20-25 per day 0%.however, the Below 5 per day , 14%,15-20 per day 10%
and 25-30 per day 2% have significate concentration of average foot fall per day in
total(26%).

Q 9. Price range of product keptby beauty saloon
PRICE RANGE OF PRODUCT KEPT BY THE BEAUTY SALOON
SR.NO. PRICE SLAB
NO. OF BEAUTY
SALOON KEEPING
PRICE RANGE
PERCENTAGE OF
BEAUTY SALOON
KEEPING PRICE RANGE
1 10-100 5 10
2 100-200 12 24
3 200-300 9 18
4 300-400 7 14
5 400-500 8 16
6 500-600 9 18
TOTAL 50 100
10%
24%
18%14%
16%
18%
PRICE RANGE OF PRODUCT KEPT BY THE
BEAUTYSALOON
10-100
100-200
200-300
300-400
400-500
500-600

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of price
range for product kept by beauty saloon (24%) are100-200 price slab, however, vary nearer to
it (18%) saloon are lying 200-300 price slab, 500-600 price slab 400-500 price slab. In
between them are price range of product kept by the beauty saloon 300-400 price slab and 10-
100 price slab.
From the above mentioned data analysis we may interpret that price slab of 100-
200 with 24%,200-300 with 18% and 500-600 with 18% total of 60% is having major
concentration of saloon whereas we may draw an inference that there is minimum
concentration of price range 10-100 with 10%. However, The price slab of 300-400 with 14%
and 400-500 with 16 % in total (30%) have a significant concentration of price range of
product kept by beauty saloon.

Q 10. Product kept by beauty saloon
PRODUCT KEPT BY BEAUTY SALOON
SR.NO.
PRODUCT KEPT
BY BEAUTY
SALOON
NO. OF PRODUCT
USED BY BEAUTY
SALOON
PERCENTAGE OF
PRODUCT USED BY
BEAUTY SALOON
1 SERUM 8 16
2 SCRUB 5 10
3 PACK 5 10
4 FACIAL KIT 7 14
5 BLEACH 4 8
6 FACE WASH 2 4
7 CREAM 6 12
8 MOISTURIZRE 2 4
9 TONER 6 12
10 CLEANSER 5 10
TOTAL 50 100
16%
10%
10%
14%8%
4%
12%
4%
12%
10%
PRODUCT KEPT BY BEAUTYSALOON
SERUM
SCRUB
PACK
FACIAL KIT
BLEACH
FACE WASH
CREAM

DATA ANALYSIS:
From the graphical representative of data we may analysis that majority of
product kept by beauty saloon (16%) serum, however, vary nearer to it facial kit 14%, cream
12%,toner 12%,scrub 10%,pack 10% and cleanser 10%.in between them bleach 8%, face
wash 4%, moisturizer 4%.
From the above mentioned data analysis we may interpret that product kept by
beauty saloon have serum(16%),facial kit 14%,cream 12%, toner 12% in total 54% is having
a concentration of beauty saloon whereas we may draw an inference that there is minimum
concentration of beauty saloon is in face wash 4% and moisturizer 4% in total (8%).
However, the scrub 10%, pack 10% and Cleanser 10 in total combinding (30%) having a
significant concentration for product kept by beauty saloon.
pack 10% and Cleanser 10 in total combinding (30%) having a significant concentration for
product kept by beauty saloon.

FINDING
 From the given study we have found that Hyderabad Gate area and sigra , manduadih
area in total60% is having a major concentration of saloon whereas we may draw an
inference that there is minimum concentration of saloon is in rathyatra area.
However, The DLW and Sigra area Combineding both having a significant
concentration of saloon (26%).
 From the given study we have found that gender served are in total60% is having a
major concentration of beauty saloon whereas we may draw an inference that there is
minimum concentration of gender served beauty saloon is unisex (14%). However,
The male gender served by beauty saloon are Combining having a significant
concentration of (20%).
 From the given study we have found that Female gender owned beauty saloon in
totalof68% is having a major concentration of saloon whereas we may draw an
inference that there is minimum concentration of male gender owned beauty salon in
total 32% in area.
 From the given study we have found that annual purchase position Rs.40,000-60,000
area in total44% is having a major concentration of saloon whereas we may draw an
inference that there is minimum concentration of beauty saloon is in Below 10,000
(6%).
 From the given study we have found that Natures and Lotus are in total 76% is
having a major concentration of brand promotion for saloon whereas we may draw an
inference that there is minimum concentration of brand promotion from Matrix and
Astaberry. However the Biomantra is significantly concentrated fro brand
promotion(12%).

 From the given study we have found that Glowshine and Banner have 68% total
major concentration for advertising whereas we may draw an inference that there is
minimum concentration of advertising by beauty saloon is in one way vision and
poster, total (32%).
 From the given study we have found that Quality 44% has major part for keeping in
saloon whereas we may draw an inference that there is minimum concentration on
keeping in saloon is Availability 12%. However, the Price 20% and Packaging 24%
have significant concentration for keeping product total(44%).
 From the given study we have found that foot fall per day 5-10 is 44% and 10-15 per
day 30% have total of 74% major concentration of average foot fall per whereas we
may draw an inference that there is minimum concentration of foot fall is in 20-25 per
day 0%.however, the Below 5 per day , 14%,15-20 per day 10% and 25-30 per day
2% have significate concentration of average foot fall per day in total(26%)
.
 From the given study we have found that price slab of 100-200 with 24%,200-300
with 18% and 500-600 with 18% total of 60% is having major concentration of saloon
whereas we may draw an inference that there is minimum concentration of price
range 10-100 with 10%. However, The price slab of 300-400 with 14% and 400-500
with 16 % in total (30%) have a significant concentration of price range of product
kept by beauty saloon.
 From the given study we have found that product kept by beauty saloon have
serum(16%),facial kit 14%,cream 12%, toner 12% in total 54% is having a
concentration of beauty saloon whereas we may draw an inference that there is
minimum concentration of beauty saloon is in face wash 4% and moisturizer 4% in
total (8%). However, the scrub 10%, pack 10% and Cleanser 10 in total combinding
(30%) having a significant concentration for product kept by beauty saloon.

CONCLUSION
 The majority of saloons are present in Hyderabad gate saloon area and minority of
saloon is in rathyatra.
 The majority of gender served is female (60%) at present and minority of gender
served is unisex(14%).
 The majority of saloons are present in Female gender owned beauty saloon area and
minority of Female gender owned beauty saloon in area.
 The majority of annual purchase position are present in Rs.40,000-60,000 beauty saloon
and minority of annual purchase position in Rs Below 10,000 (6%) beauty saloon.
 The majority of brand promotion by beauty saloons are present in Natures and minority
of brand promotion by beauty saloon is in Matrix.
 The majority of advertising media by beauty saloon is Glowshine(44%) and minority of
advertising media by beauty saloon is poster (14%).
 The majority of keeping the beauty product is for Quailty and minority keeping the
beauty product is for availability.
 The majority of average foot fall per day is 5-10 , 44% at present and minority of
average foot fall per day is 20-25, 0% .
 The majority of price range of product is 100-200 with 24 % and minority of price range
of product is 10-100 with 10%.
 The majority of product kept by beauty saloon is serum with 16% and minority of
product kept by beauty saloon is tie-up by face wash and moisturizer with 4%.

Limitation
1. Individual surveys are not good at following trends in real time or over short periods
of time.
2. Individual surveys generally cannot provide strong evidence of cause and effect.
3. Insecurity limiting access to the population of concern.
4. The lack of time to carry out a survey.
5. The lack of funding necessary to carry out a survey.
6. The lower priority for carrying out a survey because of competing urgent tasks.
7. Some did not fill the questionnaire fully.

Reference
 http://business.mapsofindia.com/top-brands-india/cosmetic.#sthash.GcA9iALw.dpuf
 WWW.biomantra.in
 WWW.google.com
 WWW.scribed.com
 WWW.linkden.com
 https://adiction.in/adiction-deo/indian-cosmetic-industry-at-a-glance/

Annexure
BEAUTY SALOON SURVEY REPORT
# NAME OF THE SALOON:…………………………………………………………
# PROPERITOR NAME:……………………………………………………………..
# ADDRESS FOR COMMUNICATION:……………………………………………
# MOBILE NO:…………………………………………………………………………..
# DATE OF BIRTH:……………………………………………………………………..
# DATE OF ANNIVERSARY:…………………………………………………………...
# EMAIL ID:………………………………………………………………………………
# WEBSITE:………………………………………………………………………………
# AVERAGE ANNUAL PURCHASE (in Rs):………………………………………….
# AVERAGE FOOT FALLPER DAY:…………………………………………………
# PRODUCT PROMOTED BY BEAUTY SALOON:…………………………………
# ADVERTISING MEDIA DISPLAYED IN HE BEAUTY SALOON & SIZE.
# ANY OTHER PROMOTIONAL SCHEME GIVEN BY OTHER BEAUTY COMPANIES
# ANY TIE-UP
REASON OF KEEPING THE BEAUTY PRODUCT
1) PRICE
2) QUALITY
3) PACKAGING
4) AVAILABILTY
DATE:……………………..

S.NO COMAPANY NAME PRODUCT NAME SIZE M.R.P.
1
2
3
4
5
6
7
8
9
10

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