Colin Sutton, social media leader at OMD Word, summarized key social media lessons in preparation for Rio+20. He highlighted social media platforms available for engaging the public, such as Facebook, LinkedIn, and Foursquare.

1. The Opportunity for Word-of-Mouth at scale
with the RIO+20 Message

5. Today, alone
• 172 million people will visit Facebook
• 40 million will visit Twitter
• 4.7 billion minutes will be spent on Facebook
• 532 million statuses will be updated
• 250 million photos will be uploaded
• 864,000 hours of video will be uploaded to YouTube
• More than 35 million apps will be downloaded
• More iPhones will be sold than people will be born

6. The opportunity is for RIO+20 to generate
word-of-mouth at scale.

7. Formula for success,
Highly-targeted Audiences
Unique Value
Volume (of conversation & engagement)
Positive Sentiment

12. Basic principals to remember

13. Listen, listen, listen

14. Message is social currency

15. Influencers drive awareness

16. Media drives scale
Paid Earned
Owned

17. RIO+20 Action

18. Action
Task Force
•Define goals
•Crystalize message
•Research and build influencer base
•Tighten up social ecosystem
Message
•Not about a tagline
•It’s about living, breathing social currency
Ecosystem
•Connect all of the dots today around the same message
•Get Facebook right

19. What can you do, today
• Get involved in social media
– Twitter
– Facebook
– Mashable, All Things Digital
• Recommend social task force members
• Contribute to the messaging conversation
• Start to connect with influencers

20. Contact information
Colin Sutton
OMD
Colin.sutton@omd.com
@ceesutt