For more, visit http://itswa.de/metricssm

1. Social Media Metrics
Wade Kwon
@WadeOnTweets
© 2012 Birmingham Blogging Academy
Photo: lassiegall (CC)!

2. Social media is changing rapidly,
remaking the world.

3. Adapt and measure.
Adapt and measure. Photo: Eric Molina (CC)!

4. Overview
! Why metrics
! What to measure
! Measuring engagement
! Tools

5. Why metrics

6. It’s a numbers game.
Photo: Mary Witzig (CC)!

7. Numbers without goals is pointless.

8. They keep you on course.
Photo: hmomoy (CC)!

9. What to measure
! Page views/unique visitors
! Clicks
! Likes
Photo: Thor (CC)!

10. What to measure
! Comments
! Revenue
! Cost
Photo: Thor (CC)!

11. What to measure
! Subscribers: email, Facebook, Twitter, RSS
! Time spent
! Leads
Photo: Thor (CC)!

12. Measuring engagement

13. Photo: GOIABA - Johannes Fuchs (CC)!
Facebook
! Questions answered
! Photos, statuses,
questions, links,
videos shared
! Likes and Shares

14. Twitter
! Retweets
! Replies
! Favorites
Photo: Andreas Eldh (CC)!

15. Website/blog
! Time spent on site
! Likes/ratings
! Comments

16. Leads: calls, emails
! Quantity ! Sales ! Ideas
Photo: Vitor Lima (CC)!

17. Tools

18. TweetReach

19. Facebook

20. Bit.ly

21. Google Analytics

22. Jetpack Site Stats

23. Email

24. Spreadsheets

25. The most important tool of all
Photo: Liz Henry (CC)!

26. Contact me.
• wade@wadekwon.com
• BirminghamBlogging.com
• @WadeOnTweets
• http://itswa.de/metricssm

27. Thank you
Photo: orangachang (CC)!