2. What on earth are
we going to do with a
Facebook page?
3. Ask yourself …
• If Facebook is where your
customers are …
• If you have specific business
goals …
• If you feel comfortable
participating in the
Facebook universe …
5. Define goals for Facebook.
• Branding
• Awareness
• Customer Service
• Education
• Marketing
6. Define goals for Facebook.
• Example
In 2011, we will have 500 fans on
Facebook to interact with about
energy conservation and ways our
company can help.
8. Setting up the page
• Have a personal Facebook account.
• Find “Create a Page.”
• Add text, art.
• Get 25 fans to earn your custom
URL.
– http://facebook.com/username
9. After page set-up …
• Promote it!
• Check it daily!
• Set up … your schedule!
• Set up … your team!
19. External metrics
• Referrals to your website
• Customer satisfaction survey
– Customers who are Facebook fans
vs.
customers who are not Facebook fans