Presentation for BarCampBirmingham3, May 2, 2009 by Wade Kwon © 2009 Birmingham Blogging Academy http://birminghamblogging.com

2. Market the Right Way
with
Facebook and Twitter
Wade Kwon
News Pirate

3. Social media = fun
• You don't log on saying, "Gee, I wonder
what someone can sell me today ...”
• I log on to find out:
– What's going on with my friends
– Funny pictures they've uploaded
– What's going on in the "world" =
Birmingham, pop culture, politics, friends'
workday

4. Do you even need
social media?

5. Important questions
• What is our marketing goal?
• What is our motive?
– To join the conversation, or to control it?
• Do we have resources to use social media?
– low cost
– but time investment
– no one tells you about the "puppy investment”

6. Important questions
• How will we test our message?
– Experiment?
– Are we willing to fail publicly?
• How will we measure results?

7. Facebook
What is it?

8. Let’s take a quick tour.

9. Pros
• The game in town.
– 200 million users.
• Can instantly build audience among
friends.
• Flexible: can engage in several ways.
– Pages. Groups. Apps. Targeted ads.

10. Cons
• You're still playing by Facebook's rules.
– Re-designs. Pages.
• New design = lost in the shuffle?
• Time intensive.
• Has any business turned it into clear
engagement and success?
– Even Facebook still figuring it all out.

11. First steps
• Ask your customers.
– Are they on Facebook?
– How do they use it?
– What do they like to see? Dislike?
• Adopt a Cause.
• Think like Facebook.

12. Twitter
What is it?

13. A demonstration.

14. Let’s take a quick tour.

15. Pros
• Buzz tool of the moment.
• Easy to start using, integrate with Web
site, computers, phones.
• Very personal one-to-one and
one-to-many conversations.

16. Cons
• Few users.
• "I don't get it" factor.
• Backlash / negative buzz.

17. First steps
• Tim's rule: Try it on your own.
• Follow, reTweet, chat, reveal.
• Be bold.
– Stand out if you want to make a splash.
It's still the Wild West.

18. Before we wrap up …

19. Learn more from me
• May 16 - Beginning Blogging
• May 26 - Writing Killer Blog Posts
• May 27 - Twitter: Instant Market
Research
• Birminghamblogging.com

20. In conclusion
• Do you need social media for
marketing?
• What is your goal?
• Which tools are best for you and your
customers?

21. Today’s slides
http://snurl.com/bba-barcamp

22. Thank you!