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Digital
     Listening
      Wade Kwon
      @WadeOnTweets
      © 2012 Birmingham
      Blogging Academy




Photo: Daniel Zedda (CC)!
This is what your audience wants …
What’s the solution?




Photo: James Lumb (CC)!
Why listen
Brand mentions
Sentiment


Photo: Kate Ter Haar (CC)!
Customer service




                   Photo: Vitor Lima (CC)!
Tools
Google alerts
Facebook lists
Twitter lists
Twitter search terms
Other tools
!     Retweets   !     Shares
!     Likes      !     +1s
!     Comments




                             Photo: Bob Doran / Sean MacEntee (CC)!
How to use it




Photo: Chad Davis (CC)!
Track mentions
Send thank yous




Photo: woodleywonderworks (CC)!
Reward loyalty




                 Photo: Paulo Ordoveza (CC)!
Flaunt it!
Idea development
Focus is
the next wave.
Focus intensely
on your audience.
Contact me.
•    wade@wadekwon.com
•    BirminghamBlogging.com
•    @WadeOnTweets
•    http://itswa.de/pram2012
Thank you




Photo: geraldbrazell (CC)!

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