The document discusses strategies for increasing market share of the Google Chrome mobile browser. It notes that 63% of mobile owners go online using their phones and mobile internet usage is predicted to surpass desktop usage by 2014. Currently, Apple's Safari browser has about 60% of the mobile browser market share. The document recommends creating exclusive perks for using Chrome, running Facebook campaigns promoting Chrome, and using smart app banners and intents on iOS to prompt users to open links and URLs in Chrome. The overall goal is to make Chrome the preferred browser across devices by enhancing the mobile experience.

1. making the best,first
by George Achillias MBA

2. ...how things are
63%$of$mobile$owners$use$their$phones$to$go$online.$
34%$of$mobile$owners$go$online$mostly'using$their$phones.$
source: Qualcomm and Nielsen 2013

3. By#2014,#mobile#internet#is#predicted#to#take#over#desktop#
internet#usage.#

5. source: Device Essentials

6. ...market
source (April 2013): http://marketingland.com/safari-keeps-the-lead-winning-61-of-the-mobile-browswer-marketshare-38593

7. Apple’s Safari on
the iPhone and iPad
amounted to about 60
percent of requests
versus Android’s
browser, which was
seen no more than 33
percent of the time
But those with Android phones appear
to use their browsers a little more
often when there’s only a cellular
network present. In those cases,
Android accounted for between 41
percent and 44 percent of requests
seen by Akamai to Apple’s 30 percent
to 38 percent
source: http://allthingsd.com/20131016/apples-safari-made-up-most-mobile-browser-traffic-in-q2/

8. source: Space 150

9. MOBILE is
“eating
the world”

11. safari dominates the market for
three reasons
!
-it is there
-iOS still a bigger and more in
use ecosystem
-people unconsciously open Safari
to browse the Internet on their
mobile devices

15. ... the real estate
approach
when we want to increase the
value of an area, we increase
what the area has to offer
plus we offer things people
can’t find somewhere else

21. We aim to make people a share
experiences, different
screens,different devices, one
browser.
The mobile Google Chrome

22. create specific perks
accessible only when
people browse the net
using chrome (either on
their mobile devices or
desktop ones)

24. source: Google and Yahoo!

27. run a really well managed
Facebook campaign
focusing on driving people
to use Chrome
people interact more
and more with ads
while using Facebook
on their mobile
devices
source: digital marketing arts

28. Doubleclick, September 2013; “The State of Mobile Advertising,” Opera MediaWorks, July 2013 2
Doubleclick, September 2013; “Quarterly Benchmark Report,” Celtra, August 2013 3 Ad Effectiveness,
Dynamic Logic, 2010-2012 Additional Sources: Adweek,WebProNews

32. iOS Smart App Banner can
prompt users to open or
install Google Chrome, and
are easy to implement using
a meta-tag in the head of
each page.
!
!
They are less obtrusive than
modal windows and are native
components so won’t impact
performance or suffer from
usability problems as a
modals often can

33. source: digital marketing arts

35. source: digital marketing arts

39. “intents are the glue between application
components, both within an app, and across
different apps. They allow apps to outsource
tasks to other apps (that they may not even
know about) using predetermined interfaces”
!
-Roman Nurik

40. Why is this useful?
!
Intents enable users to choose the app they prefer to use ( in our case
the Google Chrome) when completing a task, such as sharing a link,
saving a file or opening a URL.

43. Reminder: The beauty here is this is an enhancement.
The web page simply contains a URL. And this URL is
our job to make it open only in Chrome.
(If the user has two browsers installed (for example,
a text to speech browser), and hasn’t designated a
default, both will respond...and the user can make a
choice).

50. Reminder (again!): It is
all about having the
right URL. The beauty
here is this is an
enhancement. The web
page simply contains a
URL. And this URL has to
open with Chrome.

57. Thank you
George Achillias MBA @thibetian
pictures are from flickr