Social media, Social media blunders, Brand re-engineering

1. HOW TO RE-INVENT AFTER SOCIAL MEDIA BLUNDER YinkaOlaito www.yinkaolaito.com

2. We are in the age of conversation

3. Opportunities are unlimited

4. Yet we are prone to blunders

5. Positive impacts make brand strong, influential

6. Blunders may tear down the roof

7. The ‘DellHell’

8. The ‘Weinergate’

9. ‘Kanye West’

10. ‘Octavia Nasir of CNN’

11. When You falter Acknowledge, Do not deny

12. When You falter Be the first to speak out

13. When You falter Tender unreserved apology

14. You can have strong come back... Transparency

15. You can have strong come back... Integrity

16. You can have strong come back... ‘ Audience credibility’

17. THANK YOU 17 www.michaelsageng.com

18. CONVERSATION CONTINUES Website:www.yinkaolaito.com Email:yinka@yinkaolaito.com Twitter: pathfindernig Tel: 234-7029778785 18 www.michaelsageng.com