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Chapter 6: Fuse
Group 6: Yingwen Ye, Khalid Abualnasr
Introduction
In this chapter they talk about fusing ideas together in order to make to
something new
Magic: the gathering, combines card games and collectible items
MTV, combines Music and TV
Reese’s candy, combines chocolate and peanut butter
Creativity experiment
A neuroscientist named Paul Howard-Jones designed an
experiment that brings out a person's creativity
The experiment is to write a story (4-5 sentences) out of
3 unrelated words (Flea, Song, Sword), then to write
another story with 3 related words (Magician, Hat,
Rabbit). For both stories the subjects had to be as
creative as possible
The point of the experiment was to show that combining
unrelated ideas had a greater creative result than
combining related ideas
First Practice of Fusing: Force- Fuse
Techniques to enhance ability to combine ideas: -
1. Make remote associations: combining two different
ideas to create something new. (ex. Gutenberg's
printing press, combining the wine press and the coin
punch)
2. Combine concepts: using your imagination to try and
combine ideas to boost creativity (a piece of furniture
that is also a fruit)
3. Cook on all burners: work on different projects at the
same time
Second Practice: Make Analogies
❖ “similarity in structure between two objects or concepts that have very
different surface features” (Keith Sawyer)
❖ identify target and source
● find the relation
● ex: sound is like water waves
● he was quick as a horse
Three types of analogies
❖Direct Analogy
● look for the underlying structures of objects
❖Mimic Nature
● Biomimicry
● borrow idea from the nature
❖Personal Analogy
Third Practice: Do a People Mash-up
❖Talk to someone different
● gain a new perspective
❖Crash a meeting
● learn by observing
❖Work in the intersection
● help to generate new
Conclusions
❖do something different everyday
Thank you!

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Chapter 6_Fuse from Zig Zag

  • 1. Chapter 6: Fuse Group 6: Yingwen Ye, Khalid Abualnasr
  • 2. Introduction In this chapter they talk about fusing ideas together in order to make to something new Magic: the gathering, combines card games and collectible items MTV, combines Music and TV Reese’s candy, combines chocolate and peanut butter
  • 3. Creativity experiment A neuroscientist named Paul Howard-Jones designed an experiment that brings out a person's creativity The experiment is to write a story (4-5 sentences) out of 3 unrelated words (Flea, Song, Sword), then to write another story with 3 related words (Magician, Hat, Rabbit). For both stories the subjects had to be as creative as possible The point of the experiment was to show that combining unrelated ideas had a greater creative result than combining related ideas
  • 4. First Practice of Fusing: Force- Fuse Techniques to enhance ability to combine ideas: - 1. Make remote associations: combining two different ideas to create something new. (ex. Gutenberg's printing press, combining the wine press and the coin punch) 2. Combine concepts: using your imagination to try and combine ideas to boost creativity (a piece of furniture that is also a fruit) 3. Cook on all burners: work on different projects at the same time
  • 5. Second Practice: Make Analogies ❖ “similarity in structure between two objects or concepts that have very different surface features” (Keith Sawyer) ❖ identify target and source ● find the relation ● ex: sound is like water waves ● he was quick as a horse
  • 6. Three types of analogies ❖Direct Analogy ● look for the underlying structures of objects ❖Mimic Nature ● Biomimicry ● borrow idea from the nature ❖Personal Analogy
  • 7. Third Practice: Do a People Mash-up ❖Talk to someone different ● gain a new perspective ❖Crash a meeting ● learn by observing ❖Work in the intersection ● help to generate new