This document provides an overview of user experience (UX), defining what it is, why it matters, and the UX process. It defines UX as how a person feels about using a system and explains that UX considers practical and meaningful aspects of human-computer interaction. The document dispels myths about UX only concerning appearances or being an add-on, explaining that UX is the blueprint that drives product direction. It outlines the roles involved in UX, the general UX process and deliverables, and recommends further resources for learning about UX.

1. +
User Experience
in a Nutshell
UI
UX HCI
IA IxDWhat Is It?
Why Does It Matter?
Ying Jiang | UI/UX Designer
GingerStudio.com

2. What?

3. Myth: “UX = UI”
UI UX

4. User research
Usability testing
Information architecture
Interaction design
UI design
Visual design
Prototyping
Development
Content strategy
Service design & delivery
UX
…

5. Myth: “Good UX = Looking pretty”

6. form
+
behavior
+
content
+
context
UX

7. “UX highlights the experiential,
affective, meaningful and
valuable aspects of human-
computer interaction and
product ownership, but it also
covers a person’s perceptions of
the practical aspects such as
utility, ease of use and efficiency
of the system.”
- Wikipedia
Definition of UX
“User eXperience (UX) is about how a
person feels about using a system.”

8. “UX is subjective in nature,
because it is about an
individual’s performance,
feelings and thoughts
about the system.”
- Wikipedia

9. “UX is
dynamic,
because it changes over time
as the circumstances change.”
- Wikipedia

10. “ Design is not
just what it looks
like and feels like.
Design is how it
works. ”
- Steve Jobs

11. Why?

12. Myth: “UX is an add-on.”

13. UX
UX is the blueprint.
UX is the driving force behind the direction for the product.

14. Myth: “UX is a cost.”
“ Every $1 invested in usability
returns between $10 and $100.”
- IBM “Cost-Justifying Ease of Use”
“ UX focused companies
outperform the market
by a 300% margin.”
- The UX Fund, Teehan & Lax

15. Happier users
More productive users
More sales
ROI
of
UX
Good UX Process
Less development cost
Easier using & learning
Less support calls

16. Who?

17. UX Roles:
User Researcher  Information Architect 
Content Specialist  Interaction Designer 
Visual Designer  Content Strategist 
Copywriter  Usability Specialist …

18. How?

19. The Process

20. General Principles
• User is the Center
• UX is Holistic
• Great UX is Invisible
• UX is a Lifecycle
• Context is King
• Give User the Control
• UX is a Conversation
• Great UX is Simple

21. The Deliverables: Flowchart

22. The Deliverables: Persona

23. The Deliverables: Moodboard

24. The Deliverables: Storyboard

25. The Deliverables: Scenario

26. The Deliverables: Wireframe

27. The Deliverables: Prototype

28. The Deliverables: Mockup

29. 100 Things Every Designer Needs To Know About People (Susan M. Weinschenk)
Don’t Make Me Think: A Common Sense Approach to Web Usability (Steve Krug)
Smashing UX Design: Foundations for Designing Online User Experiences (J. Allen & J. Chudley)
Sketching User Experiences: Getting the Design Right and the Right Design (Bill Buxton)
Usable Usability: Simple Steps for Making Stuff Better (Eric Reiss)
Lean UX: Applying Lean Principles to Improve User Experience (Jeff Gothelf & Josh Seiden)
http://uxbooth.com
http://alistapart.com/
http://blog.uxpin.com/
http://boxesandarrows.com/
http://www.smashingmagazine.com/
Further reading:

30. Thank you.