1. NBA China Wearable Device
Aug 27, 2015

2. Video

3. Wearable Device
NEWSY Research
Marketing & Communication
NEWSY Device
NEWSY Community

4. NEWSY
Research01

5. Global Market
China Market
Market
Landscape
2013 2015e 2017e
China Market Other Markets
in $Billion
$11
$7.1
$2.5
$4.8
BILLION
Source: Statista, EnfoDesk

6. 90%
89%
69%
62%
Basketball Player Online Shopper
Electronic GamerGame Audience
Questionnaire
5526
Fans Profile
Source: Online Questionnaire

7. 75%
Basketball Stats Tracking
Systematically Training
DATA RESULTS
51%
Comparison to NBA Stars
Professional Guidance
Source: Online Questionnaire
Detailed Comments
1807

8. Existing Problems
Wearable Problem
Lack of Professional Support
Online & Offline Interaction

9. 02
NEWSY
Device

10. 1
3
2
NEWSY
Community
NEWSole
NBA-themed
Main Product
Smart Insole
Hardcore Fans
Resource
Integration

12. Basic Functions
Pedometer
Real-Time Data
Calories
Dinning Suggestion
Sleep Monitor
Vibrating Alarm
Heart Rate
24/7 Monitor
GPS
BDS Technology
Waterproof
IP68
Connectivity
Bluetooth 4.0
ID Sensor
Auto Identification
Wireless Charging
50 mm
Detachable
Alternative Band

13. NEWSY
GamingBasketball Data
Live Interaction Shopping
Exclusive Functions
Basketball Stats
Tracking
Gaming Credits
Coupon & Discount
Motion Sensing
Participation

15. NEWSole Functions
VR Gaming Stats Tracking
Data
Analysis
Injury
Forecast

16. 03
NEWSY
Community

17. Play with
More Inspiration
Inspire More Play

18. Gaming
Personal Avatar
Club
Global Connection
Pick Up Games
Easy, Quick and Fun
Chat
Online & Offline
ID
Inspire More Play
Player Interaction
Interview with NBA players

19. Play with More Inspiration
DATA ANALYSIS
PLAYER COMPARISON TRAINING ADVICE VIDEO RESOURCE

20. NBA
Credits
12 3

25. 04 Marketing &
Communication

26. Marketing in Dome
• NEWSY ID Sensor
• NEWSole Tracking
• Professional Training/Tactics Break-downs

27. 100 NEWSY Donation
Young Player Training
Fitness & Nutrition
Communication

28. Be Active Eat Healthy Play Together
12 3

29. Nelly
Sherry
Effie
William
Yida