2. EXPO BRANDING
EXPO BRANDING is an innovative company providing design, branding consultancy and related training courses. Together with the Italian
Alessandro Rosso EXPO Group, Ms. Yi Wu created the EXPO BRANDING in Shanghai in 2014.
Alessandro Rosso Expo is the first certified global operator of tourism and ticket distribution for Expo Milano 2015, initiated in China by the
biggest Italian tourism & PR group Alessandro Rosso, owning the o4cial authorisation from EXPO s.p.a, mainly being responsible for the
market development and promotion activities of EXPO Milano 2015 in China.
EXPO BRANDING aims to become the bridge between the East and the West; the combined Chinese-Western professional branding team
provides one-stop service for assisting international brands to enter China market, as well as supporting oriental brands to go global; from
brand assessment, brand analysis, the consultancy of brand strategy, business model, to brand execution and optimization, dedicated to meet
the needs of brand construction on omni and multiple levels. Fusing the East and the West, connecting the world, redefining and design
thinking are the everlasting value and pursuits of EXPO BRANDING.
EXPO BRANDING owns the top branding constructors and well-known European consultant team. We are the “Director” of branding,
combining oriental elements with the western ones inside brands, allowing your brand to become the most well-known star brand in the new
markets. EXPO BRANDING as an innovative company merging the East and the West, is the pioneer of the brand, gathering branding elites,
assisting the brand growths. Providing wonderful experience is our pursuit. We have profound knowledge and understanding of Chinese
culture; the services we provide are with oriental heritage as well as the world-class quality. The value we provide is the wisdom of
comprehensive understanding of every aspects, is the leading trend of the industry.
www.expobranding.net
About
3. EXPO BRANDING
www.expobranding.net
Alessandro Balossini Volpe
Former Marketing Director,
Salvatore Ferragamo
Brand Management Professor
Istituto Maragoni
Ivan Coste-Manière
Vice President & Special Advisor, Olympic Committee
Marketing Professor, SKEMA
Author, 《Global Luxury Trends: Innovative Strategies for Emerging Markets》、
《 Luxury Strategy in Action》
Fabio Ciquera
Branding Consultant - Chanel, Fendi etc.
Brand Management & Buying Professor,
Istituto Marangoni
Jonas HoCmann
Branding Consultant - Hermès etc.
Marketing Professor, SKEMA
Consultant, China Luxury Committee
Author,《Sustainable Innovation Strategy》、
《Global Luxury Trends》、《Luxury Strategy in Action》
Giorgio Montersino
Italian User Experience Senior Consultant
Marco Trucco
Licensing Consultant - Lamborghini, Louis Vuitton etc.
Licensing Professor, Istituto Marangoni
Sebastiano Vitale
Italian Artist/Creative Director
All-Star Team
Yi Wu
Founder & CEO, EXPO BRANDING
Branding Consultant - Dolce & Gabbana, Gucci,
Shanghai Tang,
Moncler, Furla, Benetton Group, Mango,
Ecco, Ray-Ban, Abercrombie & Fitch etc.
4. EXPO BRANDING
www.expobranding.net
One-Stop Service
Evaluation
Research
Market
Competitor
Target
Trend
Analysis
Market
Competitor
Target
Trend
Consultancy
Business Model
Business Plan
Brand Positioning
Brand Strategy
Brand Identity
Market Trends
Consumer Insights
Execution
Design
Market
Communication
Brand Authorization
Brand Development
New Market
Development
Team Build-up
Training
Monitoring & Optimisation
5. EXPO BRANDING
WE CONSIDER DESIGN
AS DESTRUCTIVE THINKING
www.expobranding.net
6. EXPO BRANDING
www.expobranding.net
Design
Branded Website
Branded E-commerce site
Branded Social Media
App/Light App/ M-Web
Digital Advertising
Fashion Design
Accessory Design
Fashion Buying
Fashion Styling
Visual Merchandising
Naming
Logo
Corporate Colours
Visual coefficient
Packaging
Labels
Printed Materials
Stores
Products
Website
Shop windows
Display
Campaigns
Special Projects
VI
Digital
Fashion
7. EXPO BRANDING
WE MANAGE EVERY BRAND AS A LUXURY…
www.expobranding.net
E=MC2
Albert Einstein
Beauty is the purgation of superfluities.
Michelangelo Buonarroti
Ultimately it comes down to taste,
it comes down to trying to expose yourself the best things that humans have done,
and try to bring these into what you are doing.
8. EXPO BRANDING
www.expobranding.net
Start-Up Brand
Business Model
Business Plan
Developing Brand
Market Analysis
Competitor Analysis
Target Analysis
Brand Positioning
Brand Identity
Brand Strategy
Developed Brand
Market Trends
Consumer Insights
Brand Assessment
Brand Strategy
Business Model Innovation
Branding Services
10. EXPO BRANDING
& & &
www.expobranding.net
Business Model
Business Plan
Market Trends
Competitive Scenario
Target
Brand Positioning
Brand Identity
SWOT Analysis
Marketing Mix
Financial Plan
Business Model
Strategic Marketing
Communication
Marketing Mix
Neuromarketing
Tools of Communication
Omni-channel Communication
Digital & Social
Storytelling
Campaign Execution
Media Plan
Design
Innovation
Generation Y
Design Thinking
Customer Behavior
Customer Intimacy
Customer Experience
Omni-channel
Artificial Intelligence
Business Model Innovation
Training Courses
12. EXPO BRANDING
www.expobranding.net
Recent Projects
Case 1: Lamborghini Jewellery Line
We are bringing Lamborghini Jewellery Line in China
As a world-level well-known luxury brand, Lamborghini is eager to expand their business in China.
EXPO BRANDING is helping our client, one of the Chinese leading investment companies to acquire
the jewellery licensing right from Lamborghini. Later on, EXPO BRANDING will be in charge of the
branding and positioning of Lamborghini jewellery line in China market, as well as the operational
strategy and execution.
Case 2: China UnionPay
We are taking China UnionPay to the world stage
China UnionPay is a Chinese well-known brand for financial transaction. However, the company
would like to enhance their presence internationally. EXPO BRANDING is helping them by bringing
China UnionPay to the EXPO Milano 2015, presenting the brand in China Pavillion, collaborating
with European merchants and shopping malls in order to promote the brand.
Case 3: AETNA and Scorpius-Ann
We are creating and building up New Oriental Brands
AETNA and Scorpius-Ann are new brands created by Chinese entrepreneurs. The mission of EXPO
BRANDING is to help our clients transform from OEM/ODM mode to brand owners. The one-stop
service we provide to our clients includes Brand Naming, VI Design, Business Planning, Distribution
Construction, Marketing Activities, Team Building-up and etc..
13. China: 2302, Building 2, No. 515 Changning Road, Shanghai, China
Europe: Via tito speri 8, 20154 Milano, Italy www.expobranding.net
22. EXPO BRANDING
宣传推⼴合作伙伴
www.expobranding.net
品牌要有美感，
我们把每个品牌当作奢侈品经营...
E=MC2
Albert Einstein
Beauty is the purgation of superfluities.
Michelangelo Buonarroti
Ultimately it comes down to taste,
it comes down to trying to expose yourself the best things that humans have done,
and try to bring these into what you are doing.
