15. References
• . (Rolf Dobelli) (2012), : , :52
,
• Regan, D. T. (1971). Effects of a Favor and Liking on Compliance. Journal of experimental social
psychology, 7, 627-639.
• Asch, S. E. (1952). Effects of group pressure on the modification and distortion of judgements. In G.
E. Swanson, T. M. Newcomb & E. L. Hartley (Eds.), Readings in social psychology (2nd ed., pp. 2–11).
New York:NY Holt.
• “If 50 million people say something foolish, it is still foolish.”— W. Somerset Maugham
• Regan, D. T. (1971). Effects of a Favor and Liking on Compliance. Journal of experimental social
psychology, 7, 627-639.
• Milgram, Stanley (1963). Behavioral Study of Obedience. Journal of Abnormal and Social Psychology.
67 (4): 371–8.
• Huber J, Payne JW, Puto C. Adding asymmetrically dominated alternatives: Violations of regularity and
the similarity hypothesis. Journal of Consumer Research. 1982;9:90–98.
• Thaler, R.H. (1980): Toward a Positive Theory of Consumer Choice, in: Journal of Economic Behavior
and Organization, Vol. 1, No. 1, pp. 39-60.
• “ I now had categories, terms, and explanations with which to ward off the specter of irrationality.
Since Benjamin Franklin’s kite-flying days, thunder and lightning have not grown less frequent,
powerful, or loud—but they have become less worrisome. This is exactly how I feel about my own
irrationality now.”— Rolf Dobelli