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Chapter 2
The Basics of
Supply and
Demand
Topics to Be Discussed
 Supply and Demand
 The Market Mechanism
 Changes in Market Equilibrium
 Elasticities of Supply and Demand
 Short-Run Versus Long-Run Elasticities
Topics to Be Discussed
 Understanding and Predicting the Effects
of Changing Market Conditions
 Effects of Government Intervention--Price
Controls
Introduction
 Applications of Supply and Demand
Analysis
Understanding and predicting how world
economic conditions affect market price and
production
Analyzing the impact of government price
controls, minimum wages, price supports,
and production incentives
Introduction
 Applications of Supply and Demand
Analysis
Analyzing how taxes, subsidies, and import
restrictions affect consumers and producers
Supply and Demand
 The Supply Curve
The supply curve shows how much of a good
producers are willing to sell at a given price,
holding constant other factors that might
affect quantity supplied
Supply and Demand
 The Supply Curve
This price-quantity relationship can be shown
by the equation:
)(PQQ Ss =
Horizontal axis measures
quantity (Q) supplied in
number of units per
time period
Vertical axis measures
price (P) received
per unit in dollars
Supply and Demand
The Supply
Curve Graphically
The Supply
Curve Graphically
Quantity
Price
($ per unit)
Supply and Demand
S
The supply curve slopes
upward demonstrating that
at higher prices firms
will increase output
The Supply
Curve Graphically
The Supply
Curve Graphically
Quantity
Price
($ per unit)
P1
Q1
P2
Q2
Supply and Demand
 Non-price Determining Variables of
Supply
Costs of Production
 Labor
 Capital
 Raw Materials
Supply and Demand
 The cost of raw
materials falls
 At P1, produce Q2
 At P2, produce Q1
 Supply curve shifts right
to S’
 More produced at any
price on S’
than on S
P
S
Change in SupplyChange in Supply
Q
P1
P2
Q1Q0
S’
Q2
Supply and Demand
 Supply - A Review
Supply is determined by non-price supply-
determining variables as such as the cost of
labor, capital, and raw materials.
Changes in supply are shown by shifting the
entire supply curve.
Supply and Demand
 Supply - A Review
Changes in quantity supplied are shown by
movements along the supply curve and are
caused by a change in the price of the
product.
Supply and Demand
 The Demand Curve
The demand curve shows how much of a
good consumers are willing to buy as the
price per unit changes holding non-price
factors constant.
This price-quantity relationship can be shown
by the equation:
(P)QQ DD =
Supply and Demand
Quantity
Horizontal axis measures
quantity (Q) demanded in
number of units per
time period
Vertical axis measures
price (P) paid
per unit in dollars
Price
($ per unit)
Supply and Demand
D
The demand curve slopes
downward demonstrating
that consumers are willing
to buy more at a lower price
as the product becomes
relatively cheaper and the
consumer’s real income
increases.
Quantity
Price
($ per unit)
Supply and Demand
 Non-price Determining Variables of
Demand
Income
Consumer Tastes
Price of Related Goods
 Substitutes
 Complements
DP
QQ1
P2
Q0
P1
D’
Q2
Change in DemandChange in Demand
Supply and Demand
 Income Increases
 At P1, produce Q2
 At P2, produce Q1
 Demand Curve shifts right
 More purchased at any
price on D’ than on D
Shifts in Supply and Demand
 Demand - A Review
Demand is determined by non-price demand-
determining variables, such as, income, price
of related goods, and tastes.
Changes in demand are shown by shifting
the entire demand curve.
Changes in quantity demanded are shown by
movements along the demand curve.
The Market Mechanism
Quantity
D
S
The curves intersect at
equilibrium, or market-
clearing, price. At P0 the
quantity supplied is equal
to the quantity demanded
at Q0 .
P0
Q0
Price
($ per unit)
The Market Mechanism
 Characteristics of the equilibrium or
market clearing price:
QD = QS
No shortage
No excess supply
No pressure on the price to change
The Market Mechanism
Quantity
D
S
P0
Q0
If price is above equilibrium:
1) Price is above the
market clearing price
2) Qs > Qd
3) Price falls to the
market-clearing price
P1
Surplus
Price
($ per unit)
The Market Mechanism
 The market price is above equilibrium
There is excess supply
Producers lower prices
Quantity demanded increases and quantity
supplied decreases
The market continues to adjust until the
equilibrium price is reached.
A SurplusA Surplus
The Market Mechanism
D
S
Q1
Assume the price is P1 , then:
1) Qs : Q1 > Qd : Q2
2) Excess supply is Q1:Q2.
3) Producers lower price.
4) Quantity supplied decreases
and quantity demanded
increases.
5) Equilibrium at P2Q3
P1
Surplus
Q2 Quantity
Price
($ per unit)
P2
Q3
The Market Mechanism
 The market price is above equilibrium:
There is excess supply
Producers lower prices
Quantity demanded increases and quantity
supplied decreases
The market continues to adjust until the
equilibrium price is reached
Surplus - Review:Surplus - Review:
The Market Mechanism
D
S
Q1 Q2
P2
Shortage
Quantity
Price
($ per unit)
Assume the price is P2 , then:
1) Qd : Q2 > Qs : Q1
2) Shortage is Q1:Q2.
3) Producers raise price.
4) Quantity supplied increases
and quantity demanded
decreases.
5) Equilibrium at P3, Q3
Q3
P3
The Market Mechanism
 The market price is below equilibrium:
There is a shortage
Producers raise prices
Quantity demanded decreases and quantity
supplied increases
The market continues to adjust until the new
equilibrium price is reached.
ShortageShortage
The Market Mechanism
 Market Mechanism Summary
1) Supply and demand interact to
determine the market-clearing price.
2) When not in equilibrium, the market
will adjust to alleviate a shortage or
surplus and return the market to
equilibrium.
3) Markets must be competitive for the
mechanism to be efficient.
Changes In Market Equilibrium
 Equilibrium prices are determined by the
relative level of supply and demand.
 Supply and demand are determined by
particular values of supply and demand
determining variables.
 Changes in any one or combination of
these variables can cause a change in
the equilibrium price and/or quantity.
S’
Q2
 Raw material prices
fall
 S shifts to S’
 Surplus @ P1 of Q1,
Q2
 Equilibrium @ P3, Q3
P
Q
SD
P3
Q3Q1
P1
Changes In Market Equilibrium
D’ SD
Q3
P3
Q2
 Income Increases
 Demand shifts to D1
 Shortage @ P1 of Q1, Q2
 Equilibrium @ P3, Q3
P
QQ1
P1
Changes In Market Equilibrium
D’ S’ Income Increases &
raw material prices fall
 The increase in D is
greater than the
increase in S
 Equilibrium price and
quantity increase to P2,
Q2
P
Q
S
P2
Q2
D
P1
Q1
Changes In Market Equilibrium
Shifts in Supply and Demand
 When supply and demand change
simultaneously, the impact on the
equilibrium price and quantity is
determined by:
1) The relative size and direction of the
change
2) The shape of the supply and demand
models
The Price of Eggs and the Price
of a College Education Revisited
 The real price of eggs fell 59% from 1970
to 1998.
 Supply increased due to the increased
mechanization of poultry farming and the
reduced cost of production.
 Demand decreased due to the increasing
consumer concern over the health and
cholesterol consequences of eating eggs.
Market for Eggs
Q (million dozens)
P
(1970
dollars per
dozen)
D1970
S1970
$0.61
5,500
D1998
S1998
Prices fell until
a new equilibrium
was reached at $0.26
and a quantity
of 5,300 million dozen
$0.26
5,300
The Price of a College Education
 The real price of a college education rose
68 percent from 1970 to 1995.
 Supply decreased due to higher costs of
equipping and maintaining modern
classrooms, laboratories and libraries,
and higher faculty salaries.
 Demand increased due a larger
percentage of a larger number of high
school graduates attending college.
Market for a College Education
Q (millions of students enrolled))
P
(annual cost
in 1970
dollars)
D1970
S1970
S1995
D1995
$4,248
14.9
Prices rose until
a new equilibrium
was reached at $4,573
and a quantity
of 12.3 million students
$2,530
8.6
Changes In Market Equilibrium
 Wage Inequality in the United States
Real after-tax income from 1977 to 1999:
 Rose 40+% for the top 20% of the income
distribution
 Fell 10+% for the bottom 20%
Changes In Market Equilibrium
 Question
Why did the income distribution become
more unequal for 1977 to 1999?
Consumption & Price of Copper
1880-1998
The Long-Run Behavior
of Natural Resource Prices
 Observations
Consumption of copper has increased about
a hundred fold from 1880 through 1998
indicating a large increase in demand.
The real price for copper has remained
relatively constant.
S1998
D1998D1900
S1900 S1950
D1950
Long-Run Path of
Price and Consumption
Changes In Market Equilibrium
Quantity
Price
 Conclusion
Decreases in the costs of production have
increased the supply by more than enough to
offset the increase in demand.
Changes In Market Equilibrium
 Observation
To accurately predict the future price of a
product or service, it is necessary to consider
the potential change in supply and demand.
1970 predictions for oil and other minerals
proved incorrect because they only
considered the demand side of the market.
Changes In Market Equilibrium
Elasticities of Supply and Demand
 Generally, elasticity is a measure of the
sensitivity of one variable to another.
 It tells us the percentage change in one
variable in response to a one percent
change in another variable.
Elasticities of Supply and Demand
 Measures the sensitivity of quantity
demanded to price changes.
It measures the percentage change in the
quantity demanded for a good or service that
results from a one percent change in the
price.
Price Elasticity of DemandPrice Elasticity of Demand
Elasticities of Supply and Demand
 The price elasticity of demand is:
P)Q)/(%(%EP ∆∆=
Elasticities of Supply and Demand
 The percentage change in a variable is
the absolute change in the variable
divided by the original level of the
variable.
Price Elasticity of DemandPrice Elasticity of Demand
Elasticities of Supply and Demand
 So the price elasticity of demand is also:
P
Q
Q
P
P/P
Q/Q
EP
∆
∆
=
∆
∆
=
Price Elasticity of DemandPrice Elasticity of Demand
Elasticities of Supply and Demand
 Interpreting Price Elasticity of Demand
Values
1) Because of the inverse relationship
between P and Q; EP is negative.
2) If EP > 1, the percent change in quantity is
greater than the percent change in
price. We say the demand is price
elastic.
Elasticities of Supply and Demand
 Interpreting Price Elasticity of Demand
Values
3) If EP < 1, the percent change in
quantity is less than the percent
change in price. We say the demand
is price inelastic.
Elasticities of Supply and Demand
 The primary determinant of price
elasticity of demand is the availability of
substitutes.
Many substitutes demand is price elastic
Few substitutes demand is price inelastic
Price Elasticity of DemandPrice Elasticity of Demand
Price Elasticities of Demand
Q
Price
Q = 8 - 2P
Ep = -1
Ep = 0
∞= -EP The lower portion of
a downward sloping
demand curve is less elastic
than the upper portion.
4
8
2
4
Linear Demand Curve
Q = a - bP
Q = 8 - 2P
Price Elasticities of Demand
DP*
∞= -EP
Quantity
Price
Infinitely Elastic Demand
Price Elasticities of Demand
Q*
0EP =
Quantity
Price
Completely Inelastic Demand
Elasticities of Supply and Demand
 Income elasticity of demand measures
the percentage change in quantity
demanded resulting from a one percent
change in income.
Other Demand ElasticitiesOther Demand Elasticities
Elasticities of Supply and Demand
 The income elasticity of demand is:
I
Q
Q
I
I/I
Q/Q
EI
∆
∆
=
∆
∆
=
Other Demand ElasticitiesOther Demand Elasticities
Elasticities of Supply and Demand
 Cross elasticity of demand measures the
percentage change in the quantity
demanded of one good that results from
a one percent change in the price of
another good.
 For example consider the substitute
goods, butter and margarine.
Other Demand ElasticitiesOther Demand Elasticities
Elasticities of Supply and Demand
 The cross elasticity of demand is:
m
b
b
m
mm
bb
PQ
P
Q
Q
P
/PP
/QQ
E mb
∆
∆
=
∆
∆
=
 The cross elasticity for substitutes is positive,
while that for complements is negative.
Elasticities of Supply and Demand
 Price elasticity of supply measures the
percentage change in quantity supplied
resulting from a 1 percent change in price.
 The elasticity is usually positive because
price and quantity supplied are directly
related.
Elasticities of SupplyElasticities of Supply
Elasticities of Supply and Demand
 We can refer to elasticity of supply with
respect to interest rates, wage rates, and the
cost of raw materials.
Elasticities of SupplyElasticities of Supply
Elasticities of Supply and Demand
 1981 Supply Curve for Wheat
QS = 1,800 + 240P
 1981 Demand Curve for Wheat
QD = 3,550 - 266P
The Market for WheatThe Market for Wheat
Elasticities of Supply and Demand
 Equilibrium: Q S = Q D
PP 266550,3240800,1 −=+
750,1506 =P
bushelP /46.3=
bushelsmillion630,2)46.3)(240(800,1 =+=Q
The Market for WheatThe Market for Wheat
Chapter 2: The Basics of Supply and Demand Slide 63
Elasticities of Supply and Demand
Inelastic035.)66.2(
630,2
46.3
−=−=
∆
∆
=
P
Q
Q
P
E DD
P
Inelastic032.)40.2(
630,2
46.3
==
∆
∆
=
P
Q
Q
P
E SS
P
The Market for WheatThe Market for Wheat
Chapter 2: The Basics of Supply and Demand Slide 64
Elasticities of Supply and Demand
 Assume the price of wheat is $4.00/bushel
486,2)00.4)(266(550,3 −−=DQ
43.0)266(
486,2
00.4
−=−=D
PQ
The Market for WheatThe Market for Wheat
1981 1800 + 240P 3550 - 266P 1800+240P = 3550-266P
506P = 1750
P1981 = $3.46/bushel
1998 1,944 + 207P 3,244 - 283P 1,944+207P = 3,244-283P
P1998 = $2.65/bushel
Supply (Qs) Demand (QD) Equilibrium Price (Qs = QD)
Changes in the Market: 1981-1998
The Market for WheatThe Market for Wheat
Short-Run Versus
Long-Run Elasticities
 Price elasticity of demand varies with the
amount of time consumers have to
respond to a price.
DemandDemand
 Most goods and services:
Short-run elasticity is less than long-run
elasticity. (e.g. gasoline, Drs.)
 Other Goods (durables):
Short-run elasticity is greater than long-run
elasticity (e.g. automobiles)
Short-Run Versus
Long-Run Elasticities
DemandDemand
Gasoline: Short-Run and
Long-Run Demand Curves
DSR
DLR
People tend to
drive smaller and
more fuel efficient
cars in the long-run
Gasoline
Quantity
Price
DSR
DLR
People may put
off immediate
consumption, but
eventually older cars
must be replaced.
Automobiles
Automobiles: Short-Run and
Long-Run Demand Curves
Quantity
Price
 Income elasticity also varies with the
amount of time consumers have to
respond to an income change.
Short-Run Versus
Long-Run Elasticities
Income ElasticitiesIncome Elasticities
 Most goods and services:
Income elasticity is greater in the long-run
than in the short run.
 Higher incomes may be converted into
bigger cars so the income elasticity of
demand for gasoline increases with time.
Short-Run Versus
Long-Run Elasticities
Income ElasticitiesIncome Elasticities
 Other Goods (durables):
Income elasticity is less in the long-run than
in the short-run.
 Originally, consumers will want to hold
more cars.
 Later, purchases will only to be to replace
old cars.
Short-Run Versus
Long-Run Elasticities
Income ElasticitiesIncome Elasticities
 Gasoline and automobiles are
complementary goods.
Short-Run Versus
Long-Run Elasticities
The Demand for
Gasoline and Automobiles
The Demand for
Gasoline and Automobiles
 Gasoline
The long-run price and income elasticities
are larger than the short-run elasticities.
 Automobiles
The long-run price and income elasticities
are smaller than the short-run elasticities.
Short-Run Versus
Long-Run Elasticities
The Demand for
Gasoline and Automobiles
The Demand for
Gasoline and Automobiles
Price -0.11 -0.22 -0.32 -0.49 -0.82 -1.17
Income 0.07 0.13 0.20 0.32 0.54 0.78
Years Following Price or Income Change
Elasticity 1 2 3 4 5 6
The Demand for GasolineThe Demand for Gasoline
Short-Run Versus
Long-Run Elasticities
Price -1.20 -0.93 -0.75 -0.55 -0.42 -0.40
Income 3.00 2.33 1.88 1.38 1.02 1.00
Years Following Price or Income Change
Elasticity 1 2 3 4 5 6
The Demand for AutomobilesThe Demand for Automobiles
Short-Run Versus
Long-Run Elasticities
 Data Explains:
1) Why the price of oil did not continue to
rise above $30/barrel even though it
rose very rapidly in the early 1970s.
2) Why automobile sales are so sensitive
to the business cycle.
Short-Run Versus
Long-Run Elasticities
The Demand for
Gasoline and Automobiles
The Demand for
Gasoline and Automobiles
 Most goods and services:
Long-run price elasticity of supply is greater
than short-run price elasticity of supply.
 Other Goods (durables, recyclables):
Long-run price elasticity of supply is less
than short-run price elasticity of supply
Short-Run Versus
Long-Run Elasticities
SupplySupply
SSR
Primary Copper: Short-Run and
Long-Run Supply Curves
Primary Copper: Short-Run and
Long-Run Supply Curves
Quantity
Price
Short-Run Versus
Long-Run Elasticities
SLR
Due to limited
capacity, firms
are limited by
output constraints
in the short-run.
In the long-run, they
can expand.
SSR
Secondary Copper: Short-Run and
Long-Run Supply Curves
Secondary Copper: Short-Run and
Long-Run Supply Curves
Quantity
Price
Short-Run Versus
Long-Run Elasticities
SLR
Price increases
provide an incentive
to convert scrap
copper into new supply.
In the long-run, this
stock of scrap copper
begins to fall.
Primary supply 0.20 1.60
Secondary supply 0.43 0.31
Total supply 0.25 1.50
Price Elasticity of: Short-run Long-run
Supply of CopperSupply of Copper
Short-Run Versus
Long-Run Elasticities
 Elasticity explains why coffee prices are
very volatile.
Due to the differences in supply elasticity in
the long-run and short run.
Short-Run Versus
Long-Run Elasticities
Weather in Brazil and
the price of Coffee
in New York
Weather in Brazil and
the price of Coffee
in New York
Price of Brazilian Coffee
D
S
P0
Q0 Quantity
Price
P1
Short-Run
1) Supply is completely inelastic
2) Demand is relatively inelastic
3) Very large change in price
A freeze or drought
decreases the supply
of coffee
S’
Q1
Short-Run Versus
Long-Run Elasticities
CoffeeCoffee
S’
D
S
P0
Q0
P2
Q2
Intermediate-Run
1) Supply and demand are
more elastic
2) Price falls back to P2.
3) Quantity falls to Q2
Short-Run Versus
Long-Run Elasticities
Quantity
Price
CoffeeCoffee
D
SP0
Q0
Long-Run
1) Supply is extremely elastic.
2) Price falls back to P0.
3) Quantity increase to Q0.
Short-Run Versus
Long-Run Elasticities
CoffeeCoffee
Quantity
Price
 First, we must learn how to “fit” linear
demand and supply curves to market
data.
 Then we can determine numerically how
a change in a variable will cause supply
or demand to shift and thereby affect the
market price and quantity.
Understanding and Predicting the Effects
of Changing Market Conditions
 Available Data
Equilibrium Price, P*
Equilibrium Quantity, Q*
Price elasticity of supply, ES, and
demand, ED.
Understanding and Predicting the Effects
of Changing Market Conditions
Demand: Q = a - bP
a/b
Supply: Q = c + dP
-c/d
P*
Q*
ED = -bP*/Q*
ES = dP*/Q*
Understanding and Predicting the Effects
of Changing Market Conditions
Quantity
Price
 Let’s begin with the equations for supply
and demand:
Demand: QD = a - bP
Supply: QS = c + dP
 We must choose numbers for a, b, c,
and d.
Understanding and Predicting the Effects
of Changing Market Conditions
 Step 1:
Recall:
P)Q/(P/Q)(E ∆∆=
Understanding and Predicting the Effects
of Changing Market Conditions
 For linear demand curves, the change in
quantity divided by the change in price is
constant (equal to the slope of the curve).
Understanding and Predicting the Effects
of Changing Market Conditions
 Substituting the slopes for each into the
formula for elasticity, we get:
/Q*)*b(P-ED =
/Q*)*d(PES =
Understanding and Predicting the Effects
of Changing Market Conditions
 Since we will have values for ED, ES, P*,
and Q*, we can solve for b & d, and a &
c.
Understanding and Predicting the Effects
of Changing Market Conditions
**
bPaQD −=
**
dPcQS +=
 Deriving the long-run supply and demand
for copper:
The relevant data are:
 Q* = 7.5 mmt/yr.
 P* = 75 cents/pound
 ES = 1.6
 ED = -0.8
Understanding and Predicting the Effects
of Changing Market Conditions
 Es = d(P*/Q*)
 1.6 = d(75/7.5)
= 0.1d
 d = 1.6/0.1 = 16
 Ed = -b(P*/Q*)
 -0.8 = -b(.75/7.5)
= -0.1b
 b = 0.8/0.1 = 8
Understanding and Predicting the Effects
of Changing Market Conditions
 Supply = QS* = c + dP*
 7.5 = c + 16(0.75)
 7.5 = c + 12
 c = 7.5 - 12
 c = -4.5
 Q = -4.5 + 16P
 Demand = QD* = a -bP*
 7.5 = a -(8)(.75)
 7.5 = a - 6
 a = 7.5 + 6
 a =13.5
 Q = 13.5 - 8P
Understanding and Predicting the Effects
of Changing Market Conditions
 Setting supply equal to demand gives:
Supply = -4.5 + 16p = 13.5 - 8p = Demand
16p + 8p = 13.5 + 4.5
p = 18/24 = .75
Understanding and Predicting the Effects
of Changing Market Conditions
Supply: QS = -4.5 + 16P
-c/d Demand: QD = 13.5 - 8P
a/b
.75
7.5
Understanding and Predicting the Effects
of Changing Market Conditions
Mmt/yr
Price
 We have written supply and demand so
that they only depend upon price.
 Demand could also depend upon income.
 Demand would then be written as:
Understanding and Predicting the Effects
of Changing Market Conditions
fIbPaQ +−=
 We know the following information
regarding the copper industry:
I = 1.0
P* = 0.75
Q* = 7.5
b = 8
Income elasticity: E = 1.3
Understanding and Predicting the Effects
of Changing Market Conditions
 f can be found by substituting known
values into the income elasticity formula:
IQf ∆∆= /
)/)(/( IQQIE ∆∆=
and
Understanding and Predicting the Effects
of Changing Market Conditions
 Solving for f gives:
1.3 = (1.0/7.5)f
f = (1.3)(7.5)/1.0 = 9.75
Understanding and Predicting the Effects
of Changing Market Conditions
 Solving for a gives:
7.5 = a - 8(0.75) + 9.75(1.0)
a = 3.75
Understanding and Predicting the Effects
of Changing Market Conditions
fIbPaQ +−= **
Declining Demand and the
Behavior of Copper Prices
 The relevant factors leading to a
decrease in the demand for copper are:
1) A decrease in the growth rate of
power generation
2) The development of substitutes: fiber
optics and aluminum
Real versus Nominal
Prices of Copper 1965 - 1999
 We will try to estimate the impact of a 20
percent decrease in the demand for
copper.
 Recall the equation for the demand
curve:
Q = 13.5 - 8P
Real versus Nominal
Prices of Copper 1965 - 1999
 Multiply this equation by 0.80 to get the
new equation. This gives:
Q = (0.80)(13.5 - 8P)
Q = 10.8 - 6.4P
 Recall the equation for supply:
Q = -4.5 + 16P
Real versus Nominal
Prices of Copper 1965 - 1999
 The new equilibrium price is:
-4.5 + 16P = 10.8 - 6.4P
-16P + 6.4P = 10.8 + 4.5
P = 15.3/22.4
P = 68.3 cents/pound
Real versus Nominal
Prices of Copper 1965 - 1999
 The twenty percent decrease in demand
resulted in a reduction in the equilibrium
price to 68.3 cents from 75 cents, or 10
percent.
Real versus Nominal
Prices of Copper 1965 - 1999
Price of Crude Oil
Upheaval in the World Oil Market
 We can predict numerically the impact of
a decrease in the supply of OPEC oil.
 In 1995:
P* = $18/barrel
World demand and total supply = 23 bb/yr.
OPEC supply = 10 bb/yr.
Non-OPEC supply = 13 bb/yr
Price Elasticity Estimates
World Demand: -0.05 -0.40
Competitive Supply 0.10 0.40
(non-OPEC)
Short-Run Long-Run
Upheaval in the World Oil Market
 Short-Run Impact of a stoppage of Saudi
Production equal to 3 bb/yr.
Short-run Demand
 D = 24.08 - 0.06P
Short-run Competitive Supply
 SC = 11.74 + 0.07P
Upheaval in the World Oil Market
 Short-Run Impact of a stoppage of Saudi
Production equal to 3 bb/yr.
Short-run Total Supply--before supply
reduction (includes OPEC, 10bb/yr)
 ST = 21.74 + 0.07P
Short-run Total Supply--after supply
reduction
 ST = 18.74 + 0.07P
Upheaval in the World Oil Market
 New Price After Reduction
Demand = Supply
24.08 - 0.06P = 18.74 + 0.07P
P = 41.08
D
Quantity
(billions barrels/yr)
Price
($ per
barrel)
5
18
ST
0 5 15 20 25 30 3510
10
15
20
25
30
35
40
45
23
Impact of Saudi Production Cut
SC
Short-Run
Effect
S’T
Upheaval in the World Oil Market
 Long-Run Impact of a stoppage Saudi
Production equal to 3 bb/yr..
Long-run Demand
 D = 32.18 - 0.51P
Long-run Total Supply
 S = 17.78 + 0.29P
Upheaval in the World Oil Market
 New Price is found setting long-run
supply equal to long-run demand:
32.18 - 0.51P = 14.78 + 0.29P
P = 21.75
D
Quantity
(billions barrels/yr)
Price
($ per
barrel)
5
ST
0 5 15 20 25 30 3510
10
15
20
25
30
35
40
45
23
18
Impact of Saudi Production Cut
SC
Due to the elasticity
of the long-run
supply and demand
curves, the long-run
effect of a cut
in production is
much less.
S’T Long-run Effect
Effects of Government Intervention
--Price Controls
 If the government decides that the
equilibrium price is too high, they may
establish a maximum allowable ceiling
price.
D
Effects of Price Controls
Quantity
Price
P0
Q0
S
Pmax
Excess demand
If price is regulated to
be no higher than Pmax,
quantity supplied falls
to Q1 and quantity
demanded increases to
Q2. A shortage results
Price Controls and
Natural Gas Shortages
 In 1954, the federal government began
regulating the wellhead price of natural
gas.
 In 1962, the ceiling prices that were
imposed became binding and shortages
resulted.
 Price controls created an excess demand
of 7 trillion cubic feet.
 Price regulation was a major component
of U.S. energy policy in the 1960s and
1970s, and it continued to influence the
natural gas markets in the 1980s.
Price Controls and
Natural Gas Shortages
$2/TcF@
1.5oilfordemandofelasticityCross
0.1oilforsupplyofelasticityCross
DemandSupply
PPQDemand
PPQSupply
P
P
OG
OG
D
E
S
E
=
+−=
++=
=
−=
=
=
75.35:
25.214:
5.0
2.0
Price Controls and
Natural Gas Shortages
The Data: Natural GasThe Data: Natural Gas
Price Controls and
Natural Gas Shortages
The Data: Natural GasThe Data: Natural Gas
TcF/yr7Shortage
TcF25andTcF
$1.00/TcFAt
$1.00priceregulated1975
=
==
=
QQS 18
Summary
 Supply-demand analysis is a basic tool of
microeconomics.
 The market mechanism is the tendency
for supply and demand to equilibrate, so
that there is neither excess demand nor
excess supply
Summary
 Elasticities describe the responsiveness
of supply and demand to changes in
price, income, and other variables.
 Elasticities pertain to a time frame.
 If we can estimate the supply and
demand curves for a particular market,
we can calculate the market clearing
price.
Summary
 Simple numerical analysis can often be
done by fitting linear supply and demand
curves to data on price and quantity and
to estimates of elasticities.
End of Chapter 2
The Basics of
Supply and
Demand

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TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
 

Chapter 2 supply and demand

  • 1. Chapter 2 The Basics of Supply and Demand
  • 2. Topics to Be Discussed  Supply and Demand  The Market Mechanism  Changes in Market Equilibrium  Elasticities of Supply and Demand  Short-Run Versus Long-Run Elasticities
  • 3. Topics to Be Discussed  Understanding and Predicting the Effects of Changing Market Conditions  Effects of Government Intervention--Price Controls
  • 4. Introduction  Applications of Supply and Demand Analysis Understanding and predicting how world economic conditions affect market price and production Analyzing the impact of government price controls, minimum wages, price supports, and production incentives
  • 5. Introduction  Applications of Supply and Demand Analysis Analyzing how taxes, subsidies, and import restrictions affect consumers and producers
  • 6. Supply and Demand  The Supply Curve The supply curve shows how much of a good producers are willing to sell at a given price, holding constant other factors that might affect quantity supplied
  • 7. Supply and Demand  The Supply Curve This price-quantity relationship can be shown by the equation: )(PQQ Ss =
  • 8. Horizontal axis measures quantity (Q) supplied in number of units per time period Vertical axis measures price (P) received per unit in dollars Supply and Demand The Supply Curve Graphically The Supply Curve Graphically Quantity Price ($ per unit)
  • 9. Supply and Demand S The supply curve slopes upward demonstrating that at higher prices firms will increase output The Supply Curve Graphically The Supply Curve Graphically Quantity Price ($ per unit) P1 Q1 P2 Q2
  • 10. Supply and Demand  Non-price Determining Variables of Supply Costs of Production  Labor  Capital  Raw Materials
  • 11. Supply and Demand  The cost of raw materials falls  At P1, produce Q2  At P2, produce Q1  Supply curve shifts right to S’  More produced at any price on S’ than on S P S Change in SupplyChange in Supply Q P1 P2 Q1Q0 S’ Q2
  • 12. Supply and Demand  Supply - A Review Supply is determined by non-price supply- determining variables as such as the cost of labor, capital, and raw materials. Changes in supply are shown by shifting the entire supply curve.
  • 13. Supply and Demand  Supply - A Review Changes in quantity supplied are shown by movements along the supply curve and are caused by a change in the price of the product.
  • 14. Supply and Demand  The Demand Curve The demand curve shows how much of a good consumers are willing to buy as the price per unit changes holding non-price factors constant. This price-quantity relationship can be shown by the equation: (P)QQ DD =
  • 15. Supply and Demand Quantity Horizontal axis measures quantity (Q) demanded in number of units per time period Vertical axis measures price (P) paid per unit in dollars Price ($ per unit)
  • 16. Supply and Demand D The demand curve slopes downward demonstrating that consumers are willing to buy more at a lower price as the product becomes relatively cheaper and the consumer’s real income increases. Quantity Price ($ per unit)
  • 17. Supply and Demand  Non-price Determining Variables of Demand Income Consumer Tastes Price of Related Goods  Substitutes  Complements
  • 18. DP QQ1 P2 Q0 P1 D’ Q2 Change in DemandChange in Demand Supply and Demand  Income Increases  At P1, produce Q2  At P2, produce Q1  Demand Curve shifts right  More purchased at any price on D’ than on D
  • 19. Shifts in Supply and Demand  Demand - A Review Demand is determined by non-price demand- determining variables, such as, income, price of related goods, and tastes. Changes in demand are shown by shifting the entire demand curve. Changes in quantity demanded are shown by movements along the demand curve.
  • 20. The Market Mechanism Quantity D S The curves intersect at equilibrium, or market- clearing, price. At P0 the quantity supplied is equal to the quantity demanded at Q0 . P0 Q0 Price ($ per unit)
  • 21. The Market Mechanism  Characteristics of the equilibrium or market clearing price: QD = QS No shortage No excess supply No pressure on the price to change
  • 22. The Market Mechanism Quantity D S P0 Q0 If price is above equilibrium: 1) Price is above the market clearing price 2) Qs > Qd 3) Price falls to the market-clearing price P1 Surplus Price ($ per unit)
  • 23. The Market Mechanism  The market price is above equilibrium There is excess supply Producers lower prices Quantity demanded increases and quantity supplied decreases The market continues to adjust until the equilibrium price is reached. A SurplusA Surplus
  • 24. The Market Mechanism D S Q1 Assume the price is P1 , then: 1) Qs : Q1 > Qd : Q2 2) Excess supply is Q1:Q2. 3) Producers lower price. 4) Quantity supplied decreases and quantity demanded increases. 5) Equilibrium at P2Q3 P1 Surplus Q2 Quantity Price ($ per unit) P2 Q3
  • 25. The Market Mechanism  The market price is above equilibrium: There is excess supply Producers lower prices Quantity demanded increases and quantity supplied decreases The market continues to adjust until the equilibrium price is reached Surplus - Review:Surplus - Review:
  • 26. The Market Mechanism D S Q1 Q2 P2 Shortage Quantity Price ($ per unit) Assume the price is P2 , then: 1) Qd : Q2 > Qs : Q1 2) Shortage is Q1:Q2. 3) Producers raise price. 4) Quantity supplied increases and quantity demanded decreases. 5) Equilibrium at P3, Q3 Q3 P3
  • 27. The Market Mechanism  The market price is below equilibrium: There is a shortage Producers raise prices Quantity demanded decreases and quantity supplied increases The market continues to adjust until the new equilibrium price is reached. ShortageShortage
  • 28. The Market Mechanism  Market Mechanism Summary 1) Supply and demand interact to determine the market-clearing price. 2) When not in equilibrium, the market will adjust to alleviate a shortage or surplus and return the market to equilibrium. 3) Markets must be competitive for the mechanism to be efficient.
  • 29. Changes In Market Equilibrium  Equilibrium prices are determined by the relative level of supply and demand.  Supply and demand are determined by particular values of supply and demand determining variables.  Changes in any one or combination of these variables can cause a change in the equilibrium price and/or quantity.
  • 30. S’ Q2  Raw material prices fall  S shifts to S’  Surplus @ P1 of Q1, Q2  Equilibrium @ P3, Q3 P Q SD P3 Q3Q1 P1 Changes In Market Equilibrium
  • 31. D’ SD Q3 P3 Q2  Income Increases  Demand shifts to D1  Shortage @ P1 of Q1, Q2  Equilibrium @ P3, Q3 P QQ1 P1 Changes In Market Equilibrium
  • 32. D’ S’ Income Increases & raw material prices fall  The increase in D is greater than the increase in S  Equilibrium price and quantity increase to P2, Q2 P Q S P2 Q2 D P1 Q1 Changes In Market Equilibrium
  • 33. Shifts in Supply and Demand  When supply and demand change simultaneously, the impact on the equilibrium price and quantity is determined by: 1) The relative size and direction of the change 2) The shape of the supply and demand models
  • 34. The Price of Eggs and the Price of a College Education Revisited  The real price of eggs fell 59% from 1970 to 1998.  Supply increased due to the increased mechanization of poultry farming and the reduced cost of production.  Demand decreased due to the increasing consumer concern over the health and cholesterol consequences of eating eggs.
  • 35. Market for Eggs Q (million dozens) P (1970 dollars per dozen) D1970 S1970 $0.61 5,500 D1998 S1998 Prices fell until a new equilibrium was reached at $0.26 and a quantity of 5,300 million dozen $0.26 5,300
  • 36. The Price of a College Education  The real price of a college education rose 68 percent from 1970 to 1995.  Supply decreased due to higher costs of equipping and maintaining modern classrooms, laboratories and libraries, and higher faculty salaries.  Demand increased due a larger percentage of a larger number of high school graduates attending college.
  • 37. Market for a College Education Q (millions of students enrolled)) P (annual cost in 1970 dollars) D1970 S1970 S1995 D1995 $4,248 14.9 Prices rose until a new equilibrium was reached at $4,573 and a quantity of 12.3 million students $2,530 8.6
  • 38. Changes In Market Equilibrium  Wage Inequality in the United States Real after-tax income from 1977 to 1999:  Rose 40+% for the top 20% of the income distribution  Fell 10+% for the bottom 20%
  • 39. Changes In Market Equilibrium  Question Why did the income distribution become more unequal for 1977 to 1999?
  • 40. Consumption & Price of Copper 1880-1998
  • 41. The Long-Run Behavior of Natural Resource Prices  Observations Consumption of copper has increased about a hundred fold from 1880 through 1998 indicating a large increase in demand. The real price for copper has remained relatively constant.
  • 42. S1998 D1998D1900 S1900 S1950 D1950 Long-Run Path of Price and Consumption Changes In Market Equilibrium Quantity Price
  • 43.  Conclusion Decreases in the costs of production have increased the supply by more than enough to offset the increase in demand. Changes In Market Equilibrium
  • 44.  Observation To accurately predict the future price of a product or service, it is necessary to consider the potential change in supply and demand. 1970 predictions for oil and other minerals proved incorrect because they only considered the demand side of the market. Changes In Market Equilibrium
  • 45. Elasticities of Supply and Demand  Generally, elasticity is a measure of the sensitivity of one variable to another.  It tells us the percentage change in one variable in response to a one percent change in another variable.
  • 46. Elasticities of Supply and Demand  Measures the sensitivity of quantity demanded to price changes. It measures the percentage change in the quantity demanded for a good or service that results from a one percent change in the price. Price Elasticity of DemandPrice Elasticity of Demand
  • 47. Elasticities of Supply and Demand  The price elasticity of demand is: P)Q)/(%(%EP ∆∆=
  • 48. Elasticities of Supply and Demand  The percentage change in a variable is the absolute change in the variable divided by the original level of the variable. Price Elasticity of DemandPrice Elasticity of Demand
  • 49. Elasticities of Supply and Demand  So the price elasticity of demand is also: P Q Q P P/P Q/Q EP ∆ ∆ = ∆ ∆ = Price Elasticity of DemandPrice Elasticity of Demand
  • 50. Elasticities of Supply and Demand  Interpreting Price Elasticity of Demand Values 1) Because of the inverse relationship between P and Q; EP is negative. 2) If EP > 1, the percent change in quantity is greater than the percent change in price. We say the demand is price elastic.
  • 51. Elasticities of Supply and Demand  Interpreting Price Elasticity of Demand Values 3) If EP < 1, the percent change in quantity is less than the percent change in price. We say the demand is price inelastic.
  • 52. Elasticities of Supply and Demand  The primary determinant of price elasticity of demand is the availability of substitutes. Many substitutes demand is price elastic Few substitutes demand is price inelastic Price Elasticity of DemandPrice Elasticity of Demand
  • 53. Price Elasticities of Demand Q Price Q = 8 - 2P Ep = -1 Ep = 0 ∞= -EP The lower portion of a downward sloping demand curve is less elastic than the upper portion. 4 8 2 4 Linear Demand Curve Q = a - bP Q = 8 - 2P
  • 54. Price Elasticities of Demand DP* ∞= -EP Quantity Price Infinitely Elastic Demand
  • 55. Price Elasticities of Demand Q* 0EP = Quantity Price Completely Inelastic Demand
  • 56. Elasticities of Supply and Demand  Income elasticity of demand measures the percentage change in quantity demanded resulting from a one percent change in income. Other Demand ElasticitiesOther Demand Elasticities
  • 57. Elasticities of Supply and Demand  The income elasticity of demand is: I Q Q I I/I Q/Q EI ∆ ∆ = ∆ ∆ = Other Demand ElasticitiesOther Demand Elasticities
  • 58. Elasticities of Supply and Demand  Cross elasticity of demand measures the percentage change in the quantity demanded of one good that results from a one percent change in the price of another good.  For example consider the substitute goods, butter and margarine. Other Demand ElasticitiesOther Demand Elasticities
  • 59. Elasticities of Supply and Demand  The cross elasticity of demand is: m b b m mm bb PQ P Q Q P /PP /QQ E mb ∆ ∆ = ∆ ∆ =  The cross elasticity for substitutes is positive, while that for complements is negative.
  • 60. Elasticities of Supply and Demand  Price elasticity of supply measures the percentage change in quantity supplied resulting from a 1 percent change in price.  The elasticity is usually positive because price and quantity supplied are directly related. Elasticities of SupplyElasticities of Supply
  • 61. Elasticities of Supply and Demand  We can refer to elasticity of supply with respect to interest rates, wage rates, and the cost of raw materials. Elasticities of SupplyElasticities of Supply
  • 62. Elasticities of Supply and Demand  1981 Supply Curve for Wheat QS = 1,800 + 240P  1981 Demand Curve for Wheat QD = 3,550 - 266P The Market for WheatThe Market for Wheat
  • 63. Elasticities of Supply and Demand  Equilibrium: Q S = Q D PP 266550,3240800,1 −=+ 750,1506 =P bushelP /46.3= bushelsmillion630,2)46.3)(240(800,1 =+=Q The Market for WheatThe Market for Wheat Chapter 2: The Basics of Supply and Demand Slide 63
  • 64. Elasticities of Supply and Demand Inelastic035.)66.2( 630,2 46.3 −=−= ∆ ∆ = P Q Q P E DD P Inelastic032.)40.2( 630,2 46.3 == ∆ ∆ = P Q Q P E SS P The Market for WheatThe Market for Wheat Chapter 2: The Basics of Supply and Demand Slide 64
  • 65. Elasticities of Supply and Demand  Assume the price of wheat is $4.00/bushel 486,2)00.4)(266(550,3 −−=DQ 43.0)266( 486,2 00.4 −=−=D PQ The Market for WheatThe Market for Wheat
  • 66. 1981 1800 + 240P 3550 - 266P 1800+240P = 3550-266P 506P = 1750 P1981 = $3.46/bushel 1998 1,944 + 207P 3,244 - 283P 1,944+207P = 3,244-283P P1998 = $2.65/bushel Supply (Qs) Demand (QD) Equilibrium Price (Qs = QD) Changes in the Market: 1981-1998 The Market for WheatThe Market for Wheat
  • 67. Short-Run Versus Long-Run Elasticities  Price elasticity of demand varies with the amount of time consumers have to respond to a price. DemandDemand
  • 68.  Most goods and services: Short-run elasticity is less than long-run elasticity. (e.g. gasoline, Drs.)  Other Goods (durables): Short-run elasticity is greater than long-run elasticity (e.g. automobiles) Short-Run Versus Long-Run Elasticities DemandDemand
  • 69. Gasoline: Short-Run and Long-Run Demand Curves DSR DLR People tend to drive smaller and more fuel efficient cars in the long-run Gasoline Quantity Price
  • 70. DSR DLR People may put off immediate consumption, but eventually older cars must be replaced. Automobiles Automobiles: Short-Run and Long-Run Demand Curves Quantity Price
  • 71.  Income elasticity also varies with the amount of time consumers have to respond to an income change. Short-Run Versus Long-Run Elasticities Income ElasticitiesIncome Elasticities
  • 72.  Most goods and services: Income elasticity is greater in the long-run than in the short run.  Higher incomes may be converted into bigger cars so the income elasticity of demand for gasoline increases with time. Short-Run Versus Long-Run Elasticities Income ElasticitiesIncome Elasticities
  • 73.  Other Goods (durables): Income elasticity is less in the long-run than in the short-run.  Originally, consumers will want to hold more cars.  Later, purchases will only to be to replace old cars. Short-Run Versus Long-Run Elasticities Income ElasticitiesIncome Elasticities
  • 74.  Gasoline and automobiles are complementary goods. Short-Run Versus Long-Run Elasticities The Demand for Gasoline and Automobiles The Demand for Gasoline and Automobiles
  • 75.  Gasoline The long-run price and income elasticities are larger than the short-run elasticities.  Automobiles The long-run price and income elasticities are smaller than the short-run elasticities. Short-Run Versus Long-Run Elasticities The Demand for Gasoline and Automobiles The Demand for Gasoline and Automobiles
  • 76. Price -0.11 -0.22 -0.32 -0.49 -0.82 -1.17 Income 0.07 0.13 0.20 0.32 0.54 0.78 Years Following Price or Income Change Elasticity 1 2 3 4 5 6 The Demand for GasolineThe Demand for Gasoline Short-Run Versus Long-Run Elasticities
  • 77. Price -1.20 -0.93 -0.75 -0.55 -0.42 -0.40 Income 3.00 2.33 1.88 1.38 1.02 1.00 Years Following Price or Income Change Elasticity 1 2 3 4 5 6 The Demand for AutomobilesThe Demand for Automobiles Short-Run Versus Long-Run Elasticities
  • 78.  Data Explains: 1) Why the price of oil did not continue to rise above $30/barrel even though it rose very rapidly in the early 1970s. 2) Why automobile sales are so sensitive to the business cycle. Short-Run Versus Long-Run Elasticities The Demand for Gasoline and Automobiles The Demand for Gasoline and Automobiles
  • 79.  Most goods and services: Long-run price elasticity of supply is greater than short-run price elasticity of supply.  Other Goods (durables, recyclables): Long-run price elasticity of supply is less than short-run price elasticity of supply Short-Run Versus Long-Run Elasticities SupplySupply
  • 80. SSR Primary Copper: Short-Run and Long-Run Supply Curves Primary Copper: Short-Run and Long-Run Supply Curves Quantity Price Short-Run Versus Long-Run Elasticities SLR Due to limited capacity, firms are limited by output constraints in the short-run. In the long-run, they can expand.
  • 81. SSR Secondary Copper: Short-Run and Long-Run Supply Curves Secondary Copper: Short-Run and Long-Run Supply Curves Quantity Price Short-Run Versus Long-Run Elasticities SLR Price increases provide an incentive to convert scrap copper into new supply. In the long-run, this stock of scrap copper begins to fall.
  • 82. Primary supply 0.20 1.60 Secondary supply 0.43 0.31 Total supply 0.25 1.50 Price Elasticity of: Short-run Long-run Supply of CopperSupply of Copper Short-Run Versus Long-Run Elasticities
  • 83.  Elasticity explains why coffee prices are very volatile. Due to the differences in supply elasticity in the long-run and short run. Short-Run Versus Long-Run Elasticities Weather in Brazil and the price of Coffee in New York Weather in Brazil and the price of Coffee in New York
  • 85. D S P0 Q0 Quantity Price P1 Short-Run 1) Supply is completely inelastic 2) Demand is relatively inelastic 3) Very large change in price A freeze or drought decreases the supply of coffee S’ Q1 Short-Run Versus Long-Run Elasticities CoffeeCoffee
  • 86. S’ D S P0 Q0 P2 Q2 Intermediate-Run 1) Supply and demand are more elastic 2) Price falls back to P2. 3) Quantity falls to Q2 Short-Run Versus Long-Run Elasticities Quantity Price CoffeeCoffee
  • 87. D SP0 Q0 Long-Run 1) Supply is extremely elastic. 2) Price falls back to P0. 3) Quantity increase to Q0. Short-Run Versus Long-Run Elasticities CoffeeCoffee Quantity Price
  • 88.  First, we must learn how to “fit” linear demand and supply curves to market data.  Then we can determine numerically how a change in a variable will cause supply or demand to shift and thereby affect the market price and quantity. Understanding and Predicting the Effects of Changing Market Conditions
  • 89.  Available Data Equilibrium Price, P* Equilibrium Quantity, Q* Price elasticity of supply, ES, and demand, ED. Understanding and Predicting the Effects of Changing Market Conditions
  • 90. Demand: Q = a - bP a/b Supply: Q = c + dP -c/d P* Q* ED = -bP*/Q* ES = dP*/Q* Understanding and Predicting the Effects of Changing Market Conditions Quantity Price
  • 91.  Let’s begin with the equations for supply and demand: Demand: QD = a - bP Supply: QS = c + dP  We must choose numbers for a, b, c, and d. Understanding and Predicting the Effects of Changing Market Conditions
  • 92.  Step 1: Recall: P)Q/(P/Q)(E ∆∆= Understanding and Predicting the Effects of Changing Market Conditions
  • 93.  For linear demand curves, the change in quantity divided by the change in price is constant (equal to the slope of the curve). Understanding and Predicting the Effects of Changing Market Conditions
  • 94.  Substituting the slopes for each into the formula for elasticity, we get: /Q*)*b(P-ED = /Q*)*d(PES = Understanding and Predicting the Effects of Changing Market Conditions
  • 95.  Since we will have values for ED, ES, P*, and Q*, we can solve for b & d, and a & c. Understanding and Predicting the Effects of Changing Market Conditions ** bPaQD −= ** dPcQS +=
  • 96.  Deriving the long-run supply and demand for copper: The relevant data are:  Q* = 7.5 mmt/yr.  P* = 75 cents/pound  ES = 1.6  ED = -0.8 Understanding and Predicting the Effects of Changing Market Conditions
  • 97.  Es = d(P*/Q*)  1.6 = d(75/7.5) = 0.1d  d = 1.6/0.1 = 16  Ed = -b(P*/Q*)  -0.8 = -b(.75/7.5) = -0.1b  b = 0.8/0.1 = 8 Understanding and Predicting the Effects of Changing Market Conditions
  • 98.  Supply = QS* = c + dP*  7.5 = c + 16(0.75)  7.5 = c + 12  c = 7.5 - 12  c = -4.5  Q = -4.5 + 16P  Demand = QD* = a -bP*  7.5 = a -(8)(.75)  7.5 = a - 6  a = 7.5 + 6  a =13.5  Q = 13.5 - 8P Understanding and Predicting the Effects of Changing Market Conditions
  • 99.  Setting supply equal to demand gives: Supply = -4.5 + 16p = 13.5 - 8p = Demand 16p + 8p = 13.5 + 4.5 p = 18/24 = .75 Understanding and Predicting the Effects of Changing Market Conditions
  • 100. Supply: QS = -4.5 + 16P -c/d Demand: QD = 13.5 - 8P a/b .75 7.5 Understanding and Predicting the Effects of Changing Market Conditions Mmt/yr Price
  • 101.  We have written supply and demand so that they only depend upon price.  Demand could also depend upon income.  Demand would then be written as: Understanding and Predicting the Effects of Changing Market Conditions fIbPaQ +−=
  • 102.  We know the following information regarding the copper industry: I = 1.0 P* = 0.75 Q* = 7.5 b = 8 Income elasticity: E = 1.3 Understanding and Predicting the Effects of Changing Market Conditions
  • 103.  f can be found by substituting known values into the income elasticity formula: IQf ∆∆= / )/)(/( IQQIE ∆∆= and Understanding and Predicting the Effects of Changing Market Conditions
  • 104.  Solving for f gives: 1.3 = (1.0/7.5)f f = (1.3)(7.5)/1.0 = 9.75 Understanding and Predicting the Effects of Changing Market Conditions
  • 105.  Solving for a gives: 7.5 = a - 8(0.75) + 9.75(1.0) a = 3.75 Understanding and Predicting the Effects of Changing Market Conditions fIbPaQ +−= **
  • 106. Declining Demand and the Behavior of Copper Prices  The relevant factors leading to a decrease in the demand for copper are: 1) A decrease in the growth rate of power generation 2) The development of substitutes: fiber optics and aluminum
  • 107. Real versus Nominal Prices of Copper 1965 - 1999
  • 108.  We will try to estimate the impact of a 20 percent decrease in the demand for copper.  Recall the equation for the demand curve: Q = 13.5 - 8P Real versus Nominal Prices of Copper 1965 - 1999
  • 109.  Multiply this equation by 0.80 to get the new equation. This gives: Q = (0.80)(13.5 - 8P) Q = 10.8 - 6.4P  Recall the equation for supply: Q = -4.5 + 16P Real versus Nominal Prices of Copper 1965 - 1999
  • 110.  The new equilibrium price is: -4.5 + 16P = 10.8 - 6.4P -16P + 6.4P = 10.8 + 4.5 P = 15.3/22.4 P = 68.3 cents/pound Real versus Nominal Prices of Copper 1965 - 1999
  • 111.  The twenty percent decrease in demand resulted in a reduction in the equilibrium price to 68.3 cents from 75 cents, or 10 percent. Real versus Nominal Prices of Copper 1965 - 1999
  • 113. Upheaval in the World Oil Market  We can predict numerically the impact of a decrease in the supply of OPEC oil.  In 1995: P* = $18/barrel World demand and total supply = 23 bb/yr. OPEC supply = 10 bb/yr. Non-OPEC supply = 13 bb/yr
  • 114. Price Elasticity Estimates World Demand: -0.05 -0.40 Competitive Supply 0.10 0.40 (non-OPEC) Short-Run Long-Run
  • 115. Upheaval in the World Oil Market  Short-Run Impact of a stoppage of Saudi Production equal to 3 bb/yr. Short-run Demand  D = 24.08 - 0.06P Short-run Competitive Supply  SC = 11.74 + 0.07P
  • 116. Upheaval in the World Oil Market  Short-Run Impact of a stoppage of Saudi Production equal to 3 bb/yr. Short-run Total Supply--before supply reduction (includes OPEC, 10bb/yr)  ST = 21.74 + 0.07P Short-run Total Supply--after supply reduction  ST = 18.74 + 0.07P
  • 117. Upheaval in the World Oil Market  New Price After Reduction Demand = Supply 24.08 - 0.06P = 18.74 + 0.07P P = 41.08
  • 118. D Quantity (billions barrels/yr) Price ($ per barrel) 5 18 ST 0 5 15 20 25 30 3510 10 15 20 25 30 35 40 45 23 Impact of Saudi Production Cut SC Short-Run Effect S’T
  • 119. Upheaval in the World Oil Market  Long-Run Impact of a stoppage Saudi Production equal to 3 bb/yr.. Long-run Demand  D = 32.18 - 0.51P Long-run Total Supply  S = 17.78 + 0.29P
  • 120. Upheaval in the World Oil Market  New Price is found setting long-run supply equal to long-run demand: 32.18 - 0.51P = 14.78 + 0.29P P = 21.75
  • 121. D Quantity (billions barrels/yr) Price ($ per barrel) 5 ST 0 5 15 20 25 30 3510 10 15 20 25 30 35 40 45 23 18 Impact of Saudi Production Cut SC Due to the elasticity of the long-run supply and demand curves, the long-run effect of a cut in production is much less. S’T Long-run Effect
  • 122. Effects of Government Intervention --Price Controls  If the government decides that the equilibrium price is too high, they may establish a maximum allowable ceiling price.
  • 123. D Effects of Price Controls Quantity Price P0 Q0 S Pmax Excess demand If price is regulated to be no higher than Pmax, quantity supplied falls to Q1 and quantity demanded increases to Q2. A shortage results
  • 124. Price Controls and Natural Gas Shortages  In 1954, the federal government began regulating the wellhead price of natural gas.  In 1962, the ceiling prices that were imposed became binding and shortages resulted.
  • 125.  Price controls created an excess demand of 7 trillion cubic feet.  Price regulation was a major component of U.S. energy policy in the 1960s and 1970s, and it continued to influence the natural gas markets in the 1980s. Price Controls and Natural Gas Shortages
  • 127. Price Controls and Natural Gas Shortages The Data: Natural GasThe Data: Natural Gas TcF/yr7Shortage TcF25andTcF $1.00/TcFAt $1.00priceregulated1975 = == = QQS 18
  • 128. Summary  Supply-demand analysis is a basic tool of microeconomics.  The market mechanism is the tendency for supply and demand to equilibrate, so that there is neither excess demand nor excess supply
  • 129. Summary  Elasticities describe the responsiveness of supply and demand to changes in price, income, and other variables.  Elasticities pertain to a time frame.  If we can estimate the supply and demand curves for a particular market, we can calculate the market clearing price.
  • 130. Summary  Simple numerical analysis can often be done by fitting linear supply and demand curves to data on price and quantity and to estimates of elasticities.
  • 131. End of Chapter 2 The Basics of Supply and Demand