To attempt to establish a fan base within a two week period and promote a social justice. In this case Immigration in the U.S.

1. Immigration: a Civic issue not
Criminal

2. Immigration what is it?
• When people move to another country with the intention of living there, it is
called immigration.The people are called immigrants.
• Now immigrants: when people go to a new country for just a short visit, they
are usually called tourists.

3. What is the problem?
• There are 41 million foreign-born individuals living in the United States.
Together, this group makes up 12.9 percent of the overall population.This
percentage is still well below the 1890 high point for immigration, when
14.8 percent of the population was foreign born.
• The majority of the foreign-born are from Latin America and Asia, with
a small number arriving from Europe and Africa. As of 2013, roughly 52
percent of U.S. immigrants were born in Latin America, close to 30 percent
in Asia, 11.6 percent in Europe, and 4.4 percent in Africa.

4. What is the problem?
• Latinos and Asian Americans are a growing segment of the American
electorate. In 2012, Latinos comprised 11 percent of eligible voters, with
Asian Americans making up 6 percent. By 2024, these two groups are
expected to rise to 15 percent and 8 percent, respectively.
• What injustices says “The main problems caused by illegal immigration
are lost jobs, depreciated wages, stolen taxpayer resources, and increased
numbers of crimes and domestic terrorism. Each of these problems harms
Americans in many ways.”
• What social justice says “Ultimately, Congress must pass a fair and
permanent pathway to citizenship.”

5. What can I Do?
•I can tried to bring awareness to this social issue
thought the use of social media.

6. Process
• Two weeks ago I began a board using Pinterest
as my social media platform.
• The initial title was
“Since when does immigrant mean Mexican”
https://www.pinterest.com/classygracie/immigration-reform-we-need-it-now/
• The board starts off with 15 Pins

7. Process
• The board ended up with approximately 33 pins a mixture of immigration facts,
video clips quotes, and funny memes to illustrate the severity of the issue
• After the first week I notice there were not hits so I decided to change the name
of the board to “Immigration Reform:We need it now”
• I looked for the pins using the following key words: Immigrant, immigration
reform, Mexican,
• Data was collected by counting individual post, likes, shares, comments

8. Process
• Now after the name change still no hits
• Research on Google to find out how to increase my Pinterest fan base
and According to Social Media Marketing

9. Process
• I posted on several immigration boards, I added and
shared my board on pinterest to a total of 10 boards
that belonged to strangers who also had boards on
immigration causes.
• Results-No hits
• I need to use other sister Social Media
platforms
BEFORE I begin to post- something magical
happen I got hits on Pinterest!!
-2 people started to follow the board a
week later.
• Analytics on Pinterest
• Total of 9 repins
• 1 engaged conversation.

10. Process
Facebook
• Posting on Facebook was easy
• Board was posted on
personal page
Ed.d C5 page
friends pages
Total board post on individual FB pages 6
Board was posted 8 times on my personal page
14 individual pins were posted on my facebook page
• Results:
individual post work best vs posting
the entire board.

11. Process
• Twitter
A lot more difficult – time consuming figuring out how to post on twitter
• A total of 13 tweets were posted between Nov. 20th- Nov. 29th
• Results: only one tweet was shared

12. Implications
• To bring awareness to a social Issue takes commitment and time
• Using social media involves catchy phrases –Mass creativity, the use of
#hastgas and trends
• The need for more than a two week period to establish a solid fan base.

13. Discussion
• My Engagement on
Pinterest