Today we're going to talk about what is UX, what is UX design and why we need UX design.

1. User Experience
Speaker: Lynn
2015.12.10

2. Today’s Topic
USER EXPERIENCE
User experience (UX) refers to a
person's entire experience using
a particular product, system or
service.

3. 1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…

4. 1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…

5. 1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…

6. 1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…

7. What made you to choose a particular restaurant?
First Impression?
Food?
Service?
Waiting Time?
Above All?

8. WHAT
WHEN
WHERE
WHY HOW
WHO
UX MATIC
USERs DESIGN
(PRODUCT, SERVICE)
Interaction

9. Everything affects a user’s
interaction with that product.
User eXperience

10. But how to create
positive UX instead of
negative ones?

11. User eXperience Design
PROCESS of
ENHANCING users’
SATISCATION by improving
INTERACTION
btw users and products.

12. USERs DESIGN
(PRODUCT, SERVICE)
Interaction
Satisfaction
- UX DESIGN -

13. User eXperience Design
- RESEARCH
(IT’S A LONG PROCESS)
- SATISFACTION
In Integration
Usability
Visibility Pleasure

18. Usability
Visibility
Pleasure

19. Why UX DESIGN?
Can I make good
product only?

20. THE UX DESIGN PARADOX
What we dream
up at KICKOFF
What we settle
for at LAUNCH
What the
USER NEEDS

21. $300 Million Button

22. In the last step of online-purchase…

23. After the study from UX Designer…
NEW USERs - Laziness
are turned away by Registering Process
RETURN USERs – Bad Memory
usually forget the signed-up email or password
- 45% of users apparently had multiple registrations

24. After the study from UX Designer…
NEW USERs - Laziness
are turned away by Registering Process
RETURN USERs – Bad Memory
usually forget the signed-up email or password
-45% of users apparently had multiple registrations

25. For a Retailer with $25 billion in Sales,
Even Small Portions Signify Huge Lost Profits

26. “Registering wasn't required to checkout,
but was optional and might be helpful if you returned.”
Therefore,
“Register” button was replaced by ”Continue”

27. 45% Sales Increased
$15 M in the first month
$300 M in the first year
In the end of Amazon’s story…

28. UX Facts & Stats
It keeps your users.
68% 85% 44% 62%
Of users LEAVE because of
poor design of UX.

29. 68% 85% 44% 62%
Of users can be testing
with 5 users.
UX Facts & Stats
It’ not that hard.

30. 85% 44% 62%
Of online shoppers will TELL friends
about bad experience online.
68%
UX Facts & Stats
It’s influential.

31. 85% 44% 62%
Of customers base future
purchases on PAST experiences.
68%
UX Facts & Stats
It’s promising.

32. Sounds great.
But how to know my
returns?
Sounds important.
But how to know my returns?
Can it be measured?

33. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20

34. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20
+15+16+2+3

35. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
+15*0.4+16*0.5
+2*0.9+3*0.8
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20

36. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
18.20
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20

37. Benefits of UX
Each invests $1 in UX returns up to $100.

38. Each invests $1 in UX returns up to $100.
IBM gets returns of 1:100 for usability testing.
Benefits of UX

39. Each invests $1 in UX returns up to $100.
McAfee’s redesign cut support costs by 90%.
Benefits of UX

40. 45% Sales Increased
$15 M in the first month
$300 M in the first year
As for Amazon’s story…

41. Brands voted as having the Best
“UNIQUE EXPERIENCE”

42. What are you still waiting for?
Let’s jump into the
Wonderful UX World!

43. Appreciate
Your Listening.