This document lists different types of "Lions" which appear to be categories or divisions within an advertising or marketing organization. It includes Brand Content & Entertainment Lions, Cyber Lions, Design Lions, Direct Lions (And Promo & Activation) Lions, Film Craft Lions, Film Lions, For Good Lions, Media Lions, Mobile Lions, Outdoor Lions, PR Lions, Press Lions, Radio Lions, Titanium Lions. The document ends by saying more thoughts on these Lions from Cannes 2012 will follow shortly.