1. David Fincher
By Yasmin and Sarah

2. Overview
Fincher was by Butch Cassidy and the Sundance Kid, he began
making movies at age eight with an 8 mm camera. Fincher
eschewed the film school route, getting a job loading cameras
and doing other hands-on work for John Korty’s Korty Films. He
was later hired by Industrial Light & Magic in 1983, where he
worked on productions for Twice Upon a Time, Star Wars:
Episode VI – Return of the Jedi, and Indiana Jones and the
Temple of Doom.
Fincher then started to direct a commercial for the American
Cancer Society, that would show a fetus smoking a cigarette. This
quickly brought Fincher to the attention of producers in Los
Angeles and he was given the chance to direct the documentary
The Beat of the Live Drum featuring Rick Springfield in 1985.
Though he would continue to direct spots for companies like
Revlon, Converse, Nike, Pepsi, Sony, and Levi's, Fincher soon
discovered music videos and went on to direct many promos.

3. Vogue
The black-and-white video, set in Art Deco-themed 1920s and 30s
surroundings, starts off showing different sculptures, works of art, as well as
Madonna's dancers posing. Along with this are images of a maid and a butler
cleaning up inside what seems to be a grand house. When the dance section
of the song starts, Madonna turns around, and, similarly to the lyrics, strikes a
pose.
The video progresses, and images of men with fedoras, Madonna wearing the
controversial sheer lace dress and other outfits, follow. As the chorus begins,
Madonna and her dancers start to perform a vogue dance routine, where she
sings the chorus as her dancers mime the backing vocals. After this, other
scenes of Madonna in different outfits and imitations of golden-era Hollywood
stars progresses, after which there is a scene with Madonna's dancers
voguing. The video itself is very slow; there are not so much of fast cut editing.
Most of the clips seem to fade into one another and fade out.

4. Who is it – Michael
Jackson
The music video ‘Who is it’ was released in 1992. The music video, or
as Jackson called "short film", was directed by David Fincher, a
music video and film director.It begins with Jackson in what seems to
be a hotel, singing about his girlfriend. The video alternates scenes
from where Jackson is singing about his pain, to where the girl is
being changed into her different identities and taking care of her jobs.
Towards the end of the video, Jackson has packed up his bags to
leave town, because of his distress.
This version did not initially air in the USA. An alternative version of
the video aired in the USA which features footage from past music
videos and live performances. "Who Is It" was commercially
successful worldwide, generally peaking within the top thirty positions
on national music charts. This music video doesn’t have many
comparisons to David Fincher’s ‘Vogue’ music video. This music
video tells the audience more of a story, whereas ‘Vogue’ is more of a
dance video. Close-ups have been used on some of the faces, in
particular Michael to show the audience his
facial expressions and to show his emotions.

5. Music video reception
Vogue: MTV placed the video at the second on their list of "100
Greatest Music Videos Ever Made" in 1999. In 1993, Rolling
Stone magazine listed the video as the twenty-eighth best music
video of all-time. It was also ranked at number five on "The Top
100 Videos That Broke The Rules", issued by MTV on the
channel's 25th anniversary in August 2006. It was the third time
Fincher and Madonna collaborated on a video (the first being
1989's "Express Yourself" and the second being 1989's "Oh
Father").
Who Is It: was commercially successful worldwide, generally
peaking within the top thirty positions on national music charts.
Adam Gilham praised the song in his review for Dangerous,
describing it as a "real fan favourite and a criminally underrated
song" and rated the album a "5/5“.