How to sell social media to ceo's in the mena region

welcome

Thursday, July 7, 2011

ceo’s & social media
yasser alkharobi


we need to know what kind
of ceo we have in order to
deal with them!


a ceo with strong
background in marketing,
clocking in great numbers,
usually a great leader with
charisma, open minded,
welcoming new idea,
marketing is every thing

a ceo with strong background
in fineness , locking to the
numbers, usually restricted,
needs prior approval, not
great leader with very bad
charisma, marketing is
support, welcoming new idea
related to “roi”

a ceo with strong background
in logistics and IT, his priority
is the financials and risk
management, and how to
manage and hire people, tough
leader, IT department is
managing the digital
marketing !!

a ceo who has stayed a very
long time, rose from the
lower rungs, very danger,
good at following
instructions, historical
record style, too insulated, a
veteran

a ceo who has very strong
in-depth product knowledge,
the most important is the
products, good products need
no marketing, in-house
marketing


a ceo who has no luxury or
freedom to act as ceo,
restricted, needs prior
approval, have marked
boundaries


we need to understand what
they think about it in order
to find our way with them!


it’s a fad


it’s a fad
we are too old for this


it’s a fad
they have no idea what we
are talking about or don’t
know enough about it


it’s a fad
they have no idea what we
are talking about or don’t
know enough about it
we don't have a website
yet??

we are in b2b, who wants to
hear our boring news


it doesn’t fit into current
structures, lack of
leadership


it doesn’t fit into current
structures, lack of
leadership
printed media has worked
for us for the last 30 years

our customers don’t use it


we have real work to do


we have real work to do
we are not active socially
offline why should we be
online


i’m too busy and i have
nothing to say


nothing to say
traditional media is still
bigger


nothing to say
traditional media is still
bigger
it’s an entertainment tool
for teens


we need to know why they
don't approve it in order to
work on it


it will change the way that they
mange the company


mange the company
it will keep the door open


mange the company
what is the competitors did? how
are they now


mange the company
what is the competitors did? how
are they now
are we going to sur vive, how
many likes, connection and
followers we are going to get

It’s safe one way communication


is’t going to show our strength
or it will uncover our fillers?


it could damage the company’s
reputation


it could damage the company’s
reputation
it was an honored for someone
to get my business card

unwilling to be transparent


we will lose control of our
brand and image


brand and image
a afraid of making a mistake


brand and image
a afraid of making a mistake
we don’t have the time or
resources to contribute and
moderate

upper management won’t
provide support


provide support
is’t the tool or one of them


provide support
where, when and how to
start


provide support
where, when and how to
start
it will never satisfied their
ego

no guaranteed results


terrified of feedback and truth


fear of the unknown, waiting
the newest


the newest
change is still a dirty word.


the newest
change is still a dirty word.
security risk

don’ts & do’s


don’t show him this
video!!


show him this
video


don't make him scared of
social media


don't make him scared of
social media
terrifies him if he didn't
approve it


don’t tell him that we will no
longer use the printed media
any more


don’t tell him that we will no
longer use the printed media
any more
use it as one of the tools


don't keep telling the roi
stories


don't keep telling the roi
stories
tell him: it will help us to
know where to spend more


don’t setup a strategy


don’t setup a strategy
do it as social media way...
create samples, use offline
tools... make it simple


don’t tell him “it will help us
to improve the way we are
doing business”


don’t tell him “it will help us
to improve the way we are
doing business”
tell him it will gives you
more in depth data


don't try to make him say
wow coz if he do...you will
never get the approval


don't try to make him say
wow coz if he do...you will
never get the approval
don’t try to make him like it
coz he will never do


don’t buy him a book,
monitor the data


don’t buy him a book,
monitor the data
send him a reference, forget
features, focus on benefits
of inbound marketing and
match them as solutions to
your ceo problems

don't wait his approval


don't wait his approval
do a small step and shear it
with him


don't say: either we like it or
not we will be a part of the
conversation


don't say: either we like it or
not we will be a part of the
conversation
say: it will help us to hear
the conversation about us


warn him: someone may hacking
our name


our name
warn him: our competitors may
use the gap


our name
use the gap
warn him: our clients may get
confused


our name
use the gap
warn him: our clients may get
confused
we should show our strength
before our fillers is uncovered

be specific about solutions
where possible


where possible
use language everyone
understands


where possible
understands
take whatever he give you


where possible
understands
take whatever he give you
don't use egypt, tunisia and
others!! as examples

study your ceo, rethink, re-
present, repeat... ceos are
busy. sometimes the problem
isn’t the message or the
messenger, be patient


thank you...
yasseralkharobi
yasseralkharobi
@elkharobi
yasseralkharobi

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