5. Company Overview
5
2014 Annual Report
• 16 Theme Parks in the US
• 1 Theme Park in Canada
• 1 Theme Park in Mexico
• Looking to add another in Mexico
Six Flags has over 800 rides, 130 of them are roller coaster rides
Has rights to Bugs Bunny, Daffy Duck, Tweety Bird, Yosemite Sam, Batman, Superman, Yogi Bear,
Scooby-Doo, The Flintstones for merchandise, advertisement and entertainment
6. Company Review
6
2014 Annual Report; Bloomberg
55%
5%
38%
1%
Revenue Breakdown
Theme Park Admissions
Sponsorship, Licensing &
Other
Theme Park Food,
Merchandise and Other
Accomodations Revenue
0.00x
10.00x
20.00x
30.00x
40.00x
50.00x
60.00x
70.00x
80.00x 12/1/2010
4/1/2011
8/1/2011
12/1/2011
4/1/2012
8/1/2012
12/1/2012
4/1/2013
8/1/2013
12/1/2013
4/1/2014
8/1/2014
12/1/2014
4/1/2015
8/1/2015
12/1/2015
P/E
DATE
P/E 5yr Trend
7. SWOT Analysis
7
• Strong Diversification of
services within Theme Parks
• Exclusive rights on characters
to be used in Theme Parks
• Well Designed Website
• High R&D Costs
• High Sunk Costs
• High Capital Expenditures
• Dependence on Seasonal
Workforce
• International Growth through
franchising in Europe and
Asia
• Discussions of new park in
Mexico
• Economic Recession
• Rapid development in
technology
• Natural Disasters, contagious
diseases, terrorism
2014 Annual Report; Bloomberg; El Financiero
8. Key Risks
8
2014 Annual Report
Cyber
Security
Risks
Risks of
Accidents
Not
Adequate
Insurance
Coverage
Intellectual
Property
must be
protected
Economic
Conditions
Affect Third
Party
Contracts
Other
Leisure
Alternatives
10. Industry Review
10
Barriers to
Entry
Threat of
Substitutes
Bargaining
Power of
Suppliers
Bargaining
Power of
Buyers
Competitive
Rivalry
Porter’s
Five
Forces53%
17%
9%
8%
7%
6%
Market Share
Walt Disney Company
Universal Parks and Resorts
SeaWorld Parks and
Entertainment
Cedar Fair
Six Flags
Other
4%
55%
25%
16%
Product Segmentation
Sponsorship Licensing
and Other Fees
Admissions
Food and Beverages
Merchandise
IBIS
16. Comparable Company Analysis
16
SeaWorld Entertainment, Inc. (NYSE:SEAS)
•Operates as a theme park and entertainment company in the U.S.
•Features marine-life theme parks in Orlando, San Antonio, and San Diego
•Owns Busch Garden theme parks and other various theme parks across the U.S.
Cedar Fair, L.P. (NYSE:FUN)
•Owns and operates amusement and water parks, as well as hotels in the U.S. and Canada
•Operates 11 amusement parks, 3 outdoor water parks, and 5 hotels
•Notable parks include Kings Dominion in Richmond and Cedar Point on Lake Erie
Merlin Entertainments plc (LSE:MERL)
•Operates visitor attractions worldwide
•Attractions include LEGOLAND, SEA LIFE, and the Dungeons
•Headquartered in Poole, U.K.
Oriental Land Co., Ltd. (TSE:4661)
•Operates and manages theme parks and hotels in Japan
•Parks include Tokyo Disneyland and Tokyo DisneySea
•Headquartered in Japan
Cap IQ
17. Greenblatt Ratios
17
Cap IQ
0.2351x
0.0945x
0.2344x 0.2317x
0.0000x
0.0500x
0.1000x
0.1500x
0.2000x
0.2500x
SIX SEAS MERL 4661
EBIT / Tangible Assets
0.0467x
0.0524x
0.0583x
0.0501x
0.0000x
0.0100x
0.0200x
0.0300x
0.0400x
0.0500x
0.0600x
0.0700x
SIX SEAS MERL 4661
EBIT / EV
0.2818x
0.1469x
0.2927x
0.2818x
0.0000x
0.0500x
0.1000x
0.1500x
0.2000x
0.2500x
0.3000x
0.3500x
SIX SEAS MERL 4661
Sum of Ratios
18. Comparable Company Analysis
18
• We used P/E, P/Forward EPS, and
P/Sales
• Median multiples were selected
and applied against SIX’s financial
data
• We equally weighted each of these
multiples for a valuation of $40.35
Bloomberg; Cap IQ
Price /
LTM FY1
Company Name Ticker EPS EPS Sales
SeaWorld Entertainment, Inc. NYSE:SEAS 44.2x 18.9x 1.1x
Cedar Fair, L.P. NYSE:FUN 25.6x 15.8x 2.5x
Merlin Entertainments plc LSE:MERL 26.4x 21.3x 3.4x
Oriental Land Co., Ltd. TSE:4661 31.4x 31.6x 5.0x
Six Flags Entertainment Corporation NYSE:SIX 42.1x 27.9x 4.1x
Minimum 25.6x 15.8x 1.1x
Mean 31.9x 21.9x 3.0x
Median 28.9x 20.1x 2.9x
Maximum 44.2x 31.6x 5.0x
Comparable Companies Valuation
SIX Data 1.3 1.9 13.1
Selected Multiple 31.9x 21.9x 3.0x
Price per Share 40.20$ 41.61$ 39.24$
Average Price 40.35$
20. WACC Calculation
20
Bloomberg
Risk Free Rate 2.29%
Market Risk Premium 5.92%
Beta (5-year) 0.905
CAPMCost of Equity 7.644%
Realized Return for past 2years 25.96%
Adjusted Cost of Equity 11.31%
CAPM
Current Share Price $53.06
Average Shares Outstanding 91,837
Market Value of Equity 4,872,883$
Market Value of Debt 1,515,382
Equity Weight 76.28%
Debt Weight 23.72%
Cost of Equity 11.31%
Cost of Debt 4.69%
Tax Rate 32.49%
WACC 9.38%
Weighted Average Cost of Capital
• Risk Free Rate: US 10-Year Treasury Note
• Adjusted Cost of Equity: 80% of CAPM Cost of
Equity + 20% of Realized Return for past 2 years
• Cost of Debt: From the projected debt schedule
22. Recommendation
22
Positives: Dividend Yield is 4.42% & New Market Growth; Negatives: High and Volatile PE Ratio
We recommend adding Six Flags to the Watch List
Current
Stock Price
Comparable
Value
DCF
Valuation
$52.55
$40.35
$47.06