1. “ This is a ‘must- read’ for all tips and
e-marketers screenshots, “
plain talking. Reading this report will
increase sales for you.
Dominic Yeadon,
e-marketing masterclass blog
Hitting the Mark 2010/11
The dotMailer annual benchmark study of retail email marketing performance
>> 36 best and worst, top brand email marketing campaigns - exposed
>> Over 70 best practise guidelines and tips
www.dotmailer.co.uk Download Hitting the Mark here: www.dotmailer.co.uk/email_marketing_resources

2. Contents
Description Page
Introduction 3
Methodology 4
Executive summary and results 6-7
Section A
Sign up, unsubscribe and legal requirements 8 - 13
Section B
Technical 12-14
Section C
Email effectiveness 15- 20
Section D
Design and branding 21 - 27
Section E
Social media and viral 28 - 30
Conclusion 32
Appendix 1
Full results 33
Appendix 2
Email marketing best practice checklist 34
Appendix 3
dotMailer Inbox Preview Test 35
About dotMailer 36
Hitting the Mark 2010/11 - The dotMailer annual benchmark study of retail email marketing performance Page 2