Online learning has won popularity due to multiple reasons. There are indeed many platforms that offer free and pre-paid courses. But some of them lack the needed functionality. How to build a worthy e-learning website?

1. Top 12 Tips for
eLearning Website
Development

2. STEELKIWI
In 2014, the e-learning market reached the $165.36 billion mark and
it’s estimated to surpass $243 billion in 2022 according to Statista.

3. Classification of
e-learning platforms
A classification of e-learning platforms according to
content delivery and how students engage
with the platform
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4. STEELKIWI
● Online learning platforms allow students to take a course they like
independently. These platforms serve content to users remotely and may allow
administrators to track progress and issue a certificate upon course completion
● Elearning marketplaces unite teachers and students and allow learners to have
online one-to-one classes with educators. These platforms encompass many
learners and teachers to let students choose the teacher they need along with the
course they need as the platform can offer different subjects
● Elearning web conferencing software facilitates online group learning where
big masses of people need to join other learners online to interact with one another.
The software is popular among universities and other educational establishments
that want to engage large amounts of people into learning activities

5. Why is an e-learning
marketplace a
MUST?

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● The internet makes education available and attracts contemporary
learners
● Significant gaps in skills and varied demographics cause new learning
models to appear
● Demand for flexible and continuing education is growing
When entering this market, focus on what your online learning marketplace
is all about: delivering a unified learning experience for users, helping teachers
teach, connecting people and helping them create an online learning community, or
building students’ confidence?

7. Tips to create
online education
marketplace

8. Tip #1 Study your target audience
1. What subjects do I want to embrace?
2. How can I possibly improve the skills and knowledge of learners? How can technology help
students learn and bring subjects to life in order to engage students?
3. What are people interested in learning or what do they need to learn in order to improve their
skill sets?
4. How old will the average learner be and what content is interesting for this demographic?
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9. STEELKIWI
Tip #2
Research your competitors
Study what platforms already target those
learners and see what they offer. By sizing up
your competition, you can see which platforms
are successful and which are not. This may give
you ideas about how to surpass your competitors.
Tip #3
Create great content
Provide your learners with text, audio, video, and
infographics. People perceive information
differently. Your students will appreciate the
variety your platform offers. You can also apply
gamification, an e-learning methodology.

10. Tip #4 Engage good educators
Great content should be delivered by skilled educators
Partner with reputable teachers who love what they do and create a unique brand image
that can speak for itself. Only passionate teachers can inspire your learners, who in turn
will tell others about the awesome teachers you have, serving as an additional marketing
tool.
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11. MasterClass is one of the top online learning platforms that hosts such prominent teachers as
Marc Jacobs, Margaret Atwood, Armin van Buuren, and Steve Martin
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Tip #5
Set rates
Think of the revenue model from the start. Some
platforms take a percentage or commission that
varies according to the number of participants
enrolled for a particular course. Or you can charge a
percentage from the cost of a course.
Tip #6
Build a rewards system
Students like when their efforts are noticed and
praised. Design a special rewards system that can
both add fun and motivate students to learn. You
can let students collect badges that represent the
complexity of completed tasks.

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14. STEELKIWI
Tip #7
Have regular assessments
Offer regular tests and quizzes. Add more
interactions when students do their assignments by
adding pop-up quizzes and questions based on the
material they’ve learned in the past. You can deliver
these assessments and share analytics or reports on
students’ strengths and weaknesses.
Tip #8
Offer certificates and honors
Skills and knowledge need to be backed up by
verified certificates. Provide your students with
certificates of course completion. For the
best-performing students, give honors or
discounts on other courses. Positive reinforcement
can really boost students’ self-esteem.

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Tip #9
Provide an excellent UX
Make sure that interface elements are easy to
access, stick to a simple page layout, use soft tones,
and carefully place all website elements. Users will
come to your platform to study, so they shouldn’t
be distracted by unnecessary elements.
Tip #10
Let users leave ratings
Give students the ability to leave feedback on how
your platform operates and let students rate
teachers and content. This can give you valuable
insights. The feedback you get can help you
improve your e-learning space.

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Tip #11
Take a multi-language
approach
Provide users the ability to switch between
languages. Your platform may grow into something
bigger than you expect, so it’s best to be prepared.
Your users may be from all over the world, so
offering them a multilingual website will be helpful.
Tip #12
Take time to promote your
e-learning space
You need to know how to market an online course
with the help of promotional strategies in order to
make your e-learning application known to the
public. Elearning marketing should include both
online and offline approaches.

19. If you want to enter the e-learning market and build
your own unique online learning marketplace or need to
update your code or functionality, let us know via
hello@steelkiwi.com
Or check out our projects page to see e-training and
development solutions we’ve developed so far
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