BostonConsultingGroup(BCG) reports: The IoT changes the way companies (e.g. waste management, medical devices, wellness or insurance companies, etc.) conduct business and how people interact with the physical world. Some companies have passed the first wave of use cases in IoT, such as predictive maintenance. They use the power of sensor-based, real data to rethink, why, how and where they use IoT - and ultimately how they generate revenue from it. The lessons learned from the innovation cases show that success consists not only in focusing on the technology but also in a holistic approach to a transformation of the business.

1. IoT Innovation Cases
Based on Foundational Data and Insights
Information from the BCG white paper:
Beyond predictive maintenance: The ‘art of the possible’ with IoT
Yan He
Oct 31. 2019

2. Agenda:
● IoT delivering New Source of Value
● Disrupting business models
● Combining IoT with Other advanced technologies
● Trying Unconnected Domains
● Deploying Sensors Beyond Manmade Devices
● Leisure Activities and Community Safe
● Reflection of the Presentation

3. Delivering New Source of Value
● Genetec (Video surveillance equipment company)
○ Data services to retailers with demographic and customer-behavior insights
● Coca Cola Freestyle (touch screen soda fountain)
○ Discover their customer preferences
○ Help to lunch new flavours (such as Cherry Sprite since 2014)
● Rebecca Minkoff ( New York City flagship-store)
○ Using IoT to enhance the customer experience (Smart connected mirrors)
○ Let customers view in store products and request sizes to be brought to them

4. Delivering New Source of Value
● Carnival (Travel Industry)
○ Intelligent navigation aboard, sensors placed around the ship
○ Use of wearables given to guests, keyless room entry
○ Elevated the guest experience by tracking accompanying travel parties
● Guardhat (safety and wellness)
○ Creates connected hard-hats
○ Detect falls and nearby moving objects, monitor locations, and
○ Provide live assistance to industrial workers
○ Can reduce overall workplace injuries by 20%

5. Disrupting Business Models
One-off revenue to Recurring revenue models
● BigBelly (a waste management company)
○ Equipping cities with “smart ” connected trash cans
○ Offering waste departments a subscription service
○ Monitoring and maintaining their high-tech trash solutions
○ Moving away from a pure product-sales model to service subscription model
○ Saving thousands of dollars a year in fuel, vehicle, and labor costs in cities
● Medtronic( a medical device player)
○ Combining continuous glucose-monitoring and an insulin pump mobile together
○ Helping patients monitor their diabetes in real time, developing a care-management service
○ Transmitting patient blood-sugar levels directly to doctors
○ Helping over 95,000 patients manage their diabetes
○ Moving from a fee-for-service model to a value-based model
○ Portions of its contracts with payers are tied
○ Improving hemoglobin levels and total cost of care via risk-sharing partnerships

6. Disrupting Business Models
● Axoom(Trumpf) (Industrial toolmaker)
○ Digital platform for manufacturing companies
○ Started as an in-house effort to optimize internal operations
○ Offering proprietary hardware or software solutions
○ offering its platform to other businesses
○ status monitoring and analytics and tools for applications such as predictive maintenance.
● Otonomo (an automotive data-services platform)
○ Monetizing the data generated by IoT sensors
○ Aggregating and selling the data from IoT-connected cars
○ Partnering with Daimler to provide high-end customers with services
○ Including pay-as-you-drive insurance and personalizing car service based on fuel levels and
other measures

7. Disrupting Business Models
● Proteus Digital Health (Digital Medicine Offering)
○ Offering medications with ingestible sensors of physiological responses
○ Sending the information to a provider portal,
○ Giving insights into patient health patterns and treatment effectiveness
○ Patients can see the effectiveness of taking medications
○ Achieving a threshold of 80% prescription adherence
○ Moving to outcome-based models
● Renfe (Spanish railway operator)
○ Using sensor data to optimize downtime for its trains
○ Offering partial refunds
○ WHEN high-speed Barcelona-Madrid line is more than 30 minutes delayed

8. Combining IoT with other technologies
● Increasing technology building blocks using of sensors and connectivities
○ Drones as to collect and act on data
○ AI and Machine Learning to draw out insights
○ AR and VR to overlay sensor data onto the field of vision
○ Blockchain Technologies for secure IoT data exchange
● Kespry (Farmers Insurance)
○ Unmanned aerial systems to residential rooftops after assess damage
○ Deploying drones in the place of claims adjusters
○ Improving response time as well as safety
○ Moving from a dangerous multi-day process to a one- or two-hour drone photo capture
○ Automatic image-analysis process, claims adjusters are kept safely on the ground
● Continental Tires (tire and automotive technology company)
○ Creating a new platform built on blockchain
○ Sharing vehicle-telematics data for driver safety and convenience
○ Enhancing privacy and security with owners, manufacturers and service providers

9. Trying Unconnected Domains
● Shell Oil with JLR
○ Developing the world’s first in-car payment system at its gas stations
○ Partnering with other automakers and offers an API suite
○ Connecting car apps, a station locator, loyalty tracking, and fuel usage
● Metromile (San Francisco insurance company)
○ a pay-per-mile offering for infrequent drivers via collection IoT vehicle data
● Volkswagen’s corporate fleet in Europe
○ Piloting the collection of weather data from its vehicles,
○ Shares with TenneT, an electricity transmission system operator .
○ More accurately predict the solar energy，Generated across the region
○ Fed into the electricity grid, resulting in cost savings through grid optimization
● First wave of IoT use cases, focused on solutions deployed for single machines or locations
● Second wave of IoT usage, predicated information across different domains or systems

10. Deploying Sensors Beyond Manmade Devices
● IoT technology extended to innovative new uses in the natural world
● Rainforest and Wildlife conservation efforts, livestock management, and aquaculture
● Value generation: poaching has been reduced by 96% in a connected conservation pilot at
Kruger National Park in South Africa
● Aotoso (Chinese company)
○ Increasing its cow-estrus detection rate from 75% to 95%
● The Yield (IoT startup )
○ Demonstrating 30% reduction, 10 in oyster farming losses
○ Due to Pacific Oyster Mortality Syndrome
○ By measuring water temperatures, salinity, and other data

11. Leisure Activities and Community Safe
● Topgolf (Sports Entertainment Company)
○ High-tech driving ranges (13 million customers visit )
○ Connecting golf balls are equipped with RFID chips
○ Measuring performance and gamify the experience
● Muromachi Sensors (In Japan)
○ Sensors and smartphone apps cover 14,000 schoolchildren
○ Preventing children from crime and accidents

12. Reflection: New world in IoT
● Value
○ Cost / efficiency and waste avoidance plays
○ Unlocking new sources of value for enterprises, such as
○ New revenue streams, safety, customer intimacy & improved experiences
● Domain/Value chain
○ Point solutions for existing position in value chain
○ Larger connected systems threading different domains and
○ unlocking new value from scale of deployment and data flows
● Business models
○ Connected or smart products
○ New business models centered on IoT
○ Enabled services, platforms & data, increasingly outcome based

13. Reflection: New World In IoT
● Environments
○ Man-made things & environments, primarily 'four walled'
○ Increasingly being deployed in natural environments and the biological world
● Technology
○ Focused on sensors & connectivity
○ Synergistic combinations with other advanced tech
○ Including AI, Blockchain & advanced endpoints to enable new use cases
● Impact on us
○ Focused on business processes & work
○ Impact all aspects of our lives including safer, smarter living, play and leisure

14. Source:
https://www.itweb.co.za/content/VgZeyqJAnL8MdjX9