1. Yahya Abdulqader
The Core Competence of the Corporation
By C.K. Prahalad and Gary Hamel

2.  Enable any firm to be in a competitive position in the market.
 Empower the development of core products.
Summary

3.  Core competence is:
- A mixture of collective learning and variety of skills that
stand behind product’s line.
- Organization of work and the delivery of value.
- Communication, involvement, and a deep commitment to working
across organizational boundaries.
- Involves many levels of people and all functions.
Conceptual Thoughts

4.  Core competence does not diminish with use, it enhances as
it is applied and shared.
Conceptual Thoughts

5.  Three tests can be applied to identify core competence:
1. Should provide potential access to a wide variety of markets.
2. Should make a significant contribution to the perceived customer
benefits of the end product.
3. Should be difficult for competitors to imitate.
Conceptual Thoughts

6.  Provided a clear view for the term core competence.
 Misdefine term of core competence leads to business failure.
 Paying particular attention for key employees.
Critical Personal Analysis