While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, according to recent research by content marketing institute and marketingprofs, 72% of marketers say they are currently battling the challenge of measuring content marketing performance. How to measure your content performance, how to identify to right metrics to track and how to set proper KPIs for each metric? Read more on the Roojoom blog: http://info.roojoom.com/2015/03/25/setup-your-team-for-higher-content-performance/

1. TRAFFIC
LEADS
REVENUE
INTER-
ACTION
Visits
Unique Visits
Search Traffic
Visits
New Visits
Return Visits
Regional VisitsSocial Shares
Comments
Actions
Social Mentions
External Mentions
Conversion Rate
Number of Leads
Cost Per Lead
Number of MQLs
Number of SQLs
Total Revenue
TROI
Number of Sales
ROI
KPIs For Content Performance
The ultimate guide for setting proper KPIs for each content performance metric
Who & how many people are
reading your content?
What kind of actions are people
taking?
How do you measure the volume
and quality of your leads?
How can the revenue your
content generated be
calculated?
Brought to you by Roojoom – the content marketing intelligence platform