1. 1
Session I:
Social Media Essentials
Osher Lifelong Learning Institute
Instructor: Yadira Galindo galindoyadira@gmail.com

2. Social Media 101: Facebook
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• Timeline
• Your profile – where you see your bio, photos, posts, etc
• Lists
• An optional way to organize your friends
• Ticker
• On the right-hand side of your account, lets you see all your
friends’ activity in real-time
• Subscribe
• Subscribe is a way to hear from people you’re interested in,
even if you’re not friends. Also a way to fine-tune your News
Feed to get the types of updates you want to see.
• Messenger
• Free calls using the Messenger APP.
• Pinning
• Pin a post to the top of your timeline by clicking the pencil icon
to keep this post on the top of the page (remains for 7 days).

3. Social Media 101: Facebook
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• Highlighting
• Starred stories are highlighted on your timeline and include a
star banner. This is supposed to help people see it when they
visit your timeline but it lacks punch.
• Scheduling
• On pages you can schedule a post to appear at a later time by
clicking on the clock icon; no such feature on profiles or groups.
• Tagging
• By using the @ sign you can tag a person, place or business by
simply typing @username/business name. Note: Business
pages are not allowed to tag people.
• Events
• You can create an event and invite people. Use it to provide
details of upcoming events and keep a head count of people
who plan to attend.

4. Social Media 101: Facebook
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To share?
1. Video (least common content of big
four shared)
2. Photos
3. Links (most common)
4. Status updates
a. Think high sharing value!
b. Post content from other sources
c. Be unique
d. Be distinct
e. Be fresh
f. Be relevant
Or not to share!
1. Full birth date, place
2. Your mother’s maiden name
3. Your home address
4. Long trips away
5. Short trips & check-ins
6. Inappropriate photos
7. Confessionals
8. Your phone number
9. Vacation countdowns
10. Child’s name
11. Risky behaviors
12. Home layouts
13. Your profile as “public,” or available on
“public search”
More: What NOT More: What consumers share on Facebook -- and why To Post On Facebook

5. 3
Where do you draw the line?
And, social media etiquette
• Private vs. Personal vs. Professional
• How do you balance?
• Or do you keep separate accounts?
• Apps requesting personal data
• Birthday
• Family members
• Cell phone numbers
• Social media etiquette
• Language
• Photos
• Credit where credit is due
• Sales pitch
• What about follow back?

6. Social Media 101: Twitter
• Twitter is how many people receive or search
for breaking news. Sandy Hook Elementary
School shootings – ER new to get ready thanks
to physicians on Twitter.
• A record for number of tweets per minute was
broken at 11 p.m. when Obama’s reelection
was announced with a whopping 327,452
tweets per minute!
• Obama’s Twitter account sent out a
congratulatory tweet of a photo him and First
Lady Michelle Obama. It was retweeted more
than 770,000 times.
• This shattered the previous record by three
times!
• More than 31 million election-related tweets
were sent out during the presidential election.
8

7. Social Media 101: Twitter
But then came this tweet from Ellen DeGeneres from the 2014 Oscars.
As of March 12 it had been retweeted nealy 3.4 million times! 8

8. Social Media 101: Twitter
• Think of Twitter as a mini-blog. Or, to be more
exact, a micro-blog.
• Allows users to send text-based updates called
tweets, up to 140 characters long.
• As of October 2014 there are more than 271
million active users who generate more than
500 millions tweets daily.
• Service is public by default and it is far more
accessed by mobile device than by desktop.
• Careful with trusting accuracy of tweets –
remember the false Boston bomber rumors.
• Demographic is younger. More popular among
African Americans.
8
Twitter was founded in
March 2006, but soared in
popularity after 2007
SXSW.
More on Wikipedia.

9. Social Media 101:
Twitter
http://www.pewinternet.org/2013/12/30/demographics-of-key-social-• 8
Much lower usage of internet
users than Facebook
• Equal among men and women
• Large disparity in age groups with
18 to 29 year olds being the
heaviest users
• Income, education and location
are not factors.
• 78% of users are on a mobile
device

10. Social Media 101: Twitter
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Stage 1 – Denial
(“Twitter is a waste of time.”)
Stage 2 – Anger
(“Why would I care about what people are
having for breakfast?”)
Stage 3 – Bargaining
(“I’m only signing up because my friends are on there.”)
Stage 4 – Depression
(“It doesn’t make any sense.”)
Stage 5 – Acceptance
(“I get it!”)
From The 5 Stages Of “Getting” Twitter

11. Social Media 101: Twitter
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Stage 5 – Acceptance (“I get it!”)
Many people don’t get to this stage, abandoning their Twitter accounts somewhere
between bargaining and depression. But for those that do it’s totally worth it. They
keep plugging away, keep reading, keep learning, keep asking questions and keep
doing it.
Suddenly, the light bulb goes on. Nobody can tell you what Twitter is,
because Twitter isn’t any one thing. You have to find out for yourself. Then,
suddenly, it’s your Twitter. You own it. You shape it. And you get it. It’s a beautiful
moment. And often those who were the most resistant, and the most critical,
become the biggest evangelists.
-- From The 5 Stages Of “Getting” Twitter

12. Social Media 101: Twitter Anatomy
9
Twitter Feed: Here you’ll find tweets (messages) from people
you subscribe to (follow). You can do just about anything from
here.

13. Social Media 101: Twitter Anatomy
9
Your Page
Here you’ll see all of the tweets (messages) you’ve
created or retweeted (RT).

14. Social Media 101: Twitter Vocabulary
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@reply
Username/
Handle
Hash tag
DM
The @reply means a Twitter update (a tweet) that is
directed to another user in reply to their update.
The name of a user preceded by @
A hash tag or hashtag is a way of organizing your
updates for Twitter search engines.
Direct message is a private message between users. It
appears in your in box.

15. Social Media 101: Twitter Vocabulary
9
Graphic from
Mashable.com
That’s not a real word! What the heck is a hashtag?
hash·tag: On social-networking websites, it is a word or phrase preceded by a
hash mark (#), used within a message to identify a keyword or topic of
interest and facilitate a search for it: The hashtag #bostonmarathon was one
of several used during the Boston bombings.
Boston marathon hashtags: Wall Street
Journal

16. Social Media 101: Twitter Vocabulary
10
RT
MT
Retweet is used to show you are tweeting something
posted by another user. The format is “RT @username.”
Modified tweet is similar to RT but you are acknowledging
you’ve made a change.

17. Social Media 101: Twitter
13
Why should I use it?
1. Micro-blogging
2. Quick answers
3. Finding a job
4. Text-meets-conference call
5. Venting (Keep it clean)
6. Keeping up with your team
7. Movie, restaurant reviews
8. Political, social causes
Finding my Twitter voice
1. @Replies
2. Retweets
3. Blog Posts
4. “As-It-Happens” Updates
5. Photos
6. Questions
7. Answers
8. Maladies
9. Celebrations
10. Digital small talk

18. Social Media 101: Twitter
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Be helpful.
Be relevant.
Engage.
Share.
Don’t:
Be annoying.
TWEET IN CAPS!
Brag or over-promote you/your company.
Be toxic.
Be illiterate.
Whine.
Do: