3. Marketing and Branding
An Advertisement of Kindle on Amazon.co.uk
• Amazon is the producer and retailer of Kindle.
• “No matter what you’re shopping for on Amazon,
you will be directed, prodded, and bullied into
learning about the Amazon Kindle.” (Ascoli , 2008)
4. Marketing and Branding
Source: https://www.youtube.com/watch?v=C3HxxvL1U2c
Picture: http://jprinceportfolio.blogspot.co.uk/2011/04/kindle-advertisement_25.html
View the Vedio
5. Marketing and Branding
For Different Readers---Different Additional Functions
View the Vedio(You Tube, 2015)
9. According to Kindle’s terms
of service, Kindle Content
is licensed, not sold.
In 2009, Amazon remotely
wipe Linn Nygaard’ Kindle
and closed her Amazon
account without previous
inform or communication
because of some
unspecific violations to its
terms of service.
User Experience
Get Free Books
View the Video
(You Tube, 2012)
Source: https://www.youtube.com/watch?v=ngNGOABmEZQ