Julia Reicker-Flynn from Advocates for Youth highlights two bold online proactive campaigns that aim to transform the cultural and political landscape of abortion for young women. Presented at YTH Live 2014 session "Online Abortion Activism, Pro-Choice and Pro-Voice."

1. Presenter Name(s)
Presenter Name(s)
Affiliation
April 6-8, 2014
San Francisco, CA
Annual Conference on Youth + Tech + Health
Julia
Re)cker-­‐Flynn
Associate
Director,
Youth
Organizing
&
Mobiliza8on
julia@advocatesforyouth.org

2. Through
personal
storytelling,
we
can
reduce
s)gma
and
shame
around
abor)on
and
help
create
a
more
enabling
cultural
environment
for
the
policy
and
legal
work
needed
to
ensure
access
to
safe
abor)on.
“
”
What is the
1 in 3 Campaign?

3. Origin of the Campaign

4. Origin of the Campaign

5. 65
48
33
46
0
10
20
30
40
50
60
70
Know someone
Don't know someone
Availability of Legal Abortion
in Your Own Community
Yes, should be available
No, should not be available
Change
Theory of

6. The Power
Of
Storytelling

7. The Power of Storytelling
• Humanize
an
issue
by
puDng
a
face
to
it.
• Enable
people
to
relate
to
the
issue
in
a
personal
ways
• Can
translate
emo)ons
that
inhibit
ac)ons
into
ones
that
mo)vate
ac)on

9. The
Research

10. Eleva)ng
abor)on
stories:
§
Highlights
complexity
of
women’s
real
lives
§
Encourages
empathy
over
judgment
§
Helps
to
shiJ
and
strengthen
aDtudes
about
abor)on
§
Encourages
individuals
to
share
stories
with
family
and
friends
Overview of Findings

11. 27%
58%
13%
47%
SoJ
Supporters
Core
Supporters
Before
Exposure
to
Campaign
AJer
Exposure
to
Campaign
+12
+14
%
saying
very
Q11.
From
what
you
know,
how
well
does
each
of
these
phrases
generally
describe
most
women
who
have
an
abor)on:
making
a
responsible
decision
for
her
circumstances.
Q34.
AJer
everything
you
have
seen,
how
well
would
you
say
“making
a
responsible
decision
for
her
circumstances”
generally
describes
most
women
who
have
an
abor)on?
Opinion of Abortion as a Responsible
Decision Before and After Exposure

12. A'er
Exposure
to
Campaign:
Stories
Strengthen
Views
on
Abor)on
60%
CORE
SUPPORTERS:
Feel
more
strongly
about
abor)on
being
available
Q31a.
[FOR
CORE
SUPPORTERS
(n=211)]
Did
anything
in
the
materials
make
you
feel
more
strongly
about
why
abor)on
should
be
available?

13. A'er
Exposure
to
Campaign:
Stories
Strengthen
Views
on
Abor)on
53%
48%
Before
Exposure
to
Campaign
AJer
Exposure
to
Campaign
SOFT
SUPPORTERS:
Strong
personal
importance
of
making
sure
abor)on
is
available
Q35a.
[FOR
SOFT
SUPPORTERS
(n=88)]
For
you
personally,
how
important
is
each
of
the
following:
Making
sure
safe
abor)on
is
available?
%
saying
very

14. A'er
Exposure
to
Campaign:
Stories
Strengthen
Views
on
Abor)on
37%
25%
Before
Exposure
to
Campaign
AJer
Exposure
to
Campaign
SITUATIONAL
SUPPORTERS:
Strong
personal
importance
of
making
sure
abor)on
is
available
Q35a.
[FOR
SITUATIONAL
SUPPORTERS
(n=60)]
For
you
personally,
how
important
is
each
of
the
following:
Making
sure
safe
abor)on
is
available?

15. Media
and on the
Ground
Impac
t

16. Campus Actions…

17. In the Media…

18. 1 in 3 Thursdays

19. Coming Soon
April
21-­‐25:
1
in
3
Spring
Week
of
Ac)on-­‐
Art
Walk
Register
at
www.1in3campaign.org
star)ng
March
21

20. Questions?
Julia
Re)cker-­‐Flynn
Associate
Director,
Youth
Organizing
&
Mobiliza8on
julia@advocatesforyouth.org