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Valentine’s Day Secrets

POWERED BY:

Sexy Is Not Just Skin Deep

We looked at Y&R’s proprietary BrandAsset® Valuator (BAV) brand data to determine the top sensuous brands in 2013. But we realized, sensuous is easy.
Victoria’s Secret??? C’mon! And most people, even the sexiest, have more to them than their appeal. So we looked at sensuous brands and found out their other
underlying attributes. Whether you want insight into your loved one’s personality, or want to stay away from the obvious when you’re out hunting for gifts, here’s
another side to some of the top brands consumers think are sensuous.

ARROGANT
America’s Next Top Model, Versace,
P
 orsche, Ferrari, Gucci

DARING

Sensuous
plus...

Cirque Du Soleil, Victoria’s Secret,
Playboy, Hooters, Porsche

INNOVATIVE
Cirque Du Soleil, Design within Reach
bareMinerals, NuSkin, ULTA Beauty

RUGGED
Old Overholt Whiskey, Old Spice,
Design within Reach, Brut, Axe

TRENDY
Cirque Du Soleil, Design within Reach
bareMinerals. NuSkin, ULTA Beauty

SOCIAL
Skinny Girl (cocktails), Hooters, Moet  Chandon,
Dancing with the Stars, Lifetime

SOCIALLY RESPONSIBLE
LUSH Cosmetics, Lifetime, Design Within Reach,
Destination Maternity, Kimono (contraceptive)
Time Travel

POWERED BY:

Sensuous No More

1999
1.	 Baywatch
2.	Melrose Place
3.	Bahamas
4.	Maidenform
5.	Guerlain

2003
1.	 Sports Illustrated:
Swimsuit Edition
2.	Sex and the City
3.	Janet Jackson
4.	Barely There
5.	Christian Dior

2009
1.	 Hustler
2.	Dove Chocolate
3.	Cosmopolitan
4.	Desperate
Housewives
5.	Barely There

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Valentine's Day Secrets: Sexy is Not Just Skin Deep

  • 1. Valentine’s Day Secrets POWERED BY: Sexy Is Not Just Skin Deep We looked at Y&R’s proprietary BrandAsset® Valuator (BAV) brand data to determine the top sensuous brands in 2013. But we realized, sensuous is easy. Victoria’s Secret??? C’mon! And most people, even the sexiest, have more to them than their appeal. So we looked at sensuous brands and found out their other underlying attributes. Whether you want insight into your loved one’s personality, or want to stay away from the obvious when you’re out hunting for gifts, here’s another side to some of the top brands consumers think are sensuous. ARROGANT America’s Next Top Model, Versace, P orsche, Ferrari, Gucci DARING Sensuous plus... Cirque Du Soleil, Victoria’s Secret, Playboy, Hooters, Porsche INNOVATIVE Cirque Du Soleil, Design within Reach bareMinerals, NuSkin, ULTA Beauty RUGGED Old Overholt Whiskey, Old Spice, Design within Reach, Brut, Axe TRENDY Cirque Du Soleil, Design within Reach bareMinerals. NuSkin, ULTA Beauty SOCIAL Skinny Girl (cocktails), Hooters, Moet Chandon, Dancing with the Stars, Lifetime SOCIALLY RESPONSIBLE LUSH Cosmetics, Lifetime, Design Within Reach, Destination Maternity, Kimono (contraceptive)
  • 2. Time Travel POWERED BY: Sensuous No More 1999 1. Baywatch 2. Melrose Place 3. Bahamas 4. Maidenform 5. Guerlain 2003 1. Sports Illustrated: Swimsuit Edition 2. Sex and the City 3. Janet Jackson 4. Barely There 5. Christian Dior 2009 1. Hustler 2. Dove Chocolate 3. Cosmopolitan 4. Desperate Housewives 5. Barely There