Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico. Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.

1. Friendly Down-to-Earth
Authentic
Social
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the
Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration
of all things Mexico.
Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands –
looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to consumers who are
passionate* about it.
These
personality
traits are
shared by
these
brands:
Feliz Cinco de Mayo!
Unique
Fun
*Passionate is defined as consumers who prefer or stayed, visited, or traveled within Mexico in the last year.