Soundbites on Brand Brazil

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Young & Rubicam

It's Brazil Day at Cannes, so we used BAV to highlight some of brand-centric stories the country has to offer.

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1. STRONGEST BRANDS IN BRAZIL TOP10 OMO REDE GLOBO COCA-COLA NESTLÉ KIBON HAVAIANAS NESCAU BRAZIL DOVE BRASTEMP OMO BRAZIL SOUNDBITES ON BRAND BRAZIL

2. BRANDS THAT MOST REPRESENT THE COUNTRY BRAZIL Highest imagery correlations TOP10 BRAZILHAS THE STRONGEST BRAND EQUITY IN THE FOLLOWING COUNTRIES: JAPAN GERMANY BRAZIL POLAND SOUTH KOREA SILVIO SANTOS SELEÇÃO BRASILEIRA DE FUTEBOL JORNAL NACIONAL NEYMAR REGINA CASÉ AYRTON SENNA NATURA RIO DE JANEIRO PETROBRAS CORINTHIANS FUN FRIENDLY ENERGETIC SOCIAL CHARMING DYNAMIC DIFFERENTUNIQUE DARINGDISTINCTIVE GLOBALLY, BRAZIL’S PERCEPTIONS ARE THE FOLLOWING: LOCALLY, BRAZILIANS PERCEPTIONS OF BRAZIL ARE THE FOLLOWING: DISTINCTIVE LEADERFRIENDLY STRAIGHTFORWARD SOCIAL RESPONSIBLEHIGH QUALITY INTELLIGENT RUGGEDRELIABLE STYLISH

3. BRAZIL: MAINLY FOOD, HEALTH AND BEAUTY BRANDS REACH THE TOP 100. SECTOR TOP 100 • BRAZIL ALL ADULTS 2013 FOOD 20% 19% 12% 8% 6% 5% 5% 5% 5% 4% 3% 3% 1% 1% 1% 1% 1% HEALTH AND BEAUTY PHARMACEUTICAL BEVERAGES • NON ALCOHOLIC HOUSEHOLD PRODUCTS TELECOMMUNICATIONS COMPUTERS | ELETRONICS APPLIANCES | TOOLS DISTRIBUTION | RETAIL APPAREL & ACCESSORIES AUTO FINANCE & INSURANCE TRAVEL & ENTERTAINMENT TOYS SPORTS QSR MISC BRAZIL ALL ADULTS 2013 40% Nearly 40% of the top brands in Brazil have something to do with eating / drinking or health and beauty. SOUNDBITES ON BRAND BRAZIL TOP100