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World Urban Network
Digital Engagement
Inspiration Deck #1
“Great Websites”
April 5th, 2012

“Customers don’t forgive
organizations for bad websites”

“It takes 99% of us less than 4
seconds to determine if they
want to stick around you’re
website…”

What’s it saying?

“Users spend most of their time
on other websites…this means
that users gear their expectations
for your site by what they have
learned to expect elsewhere.”
Jakob Nielsen

The Higher Call of Great
Websites

Website Criteria – Overall Impact
Overall Criteria Pts.
Impact
First Creates immediate wow, looks /10
Impressions contemporary, causes to sign up, engages for
significant time
Simplicity Uncluttered, readable, graphic/colourful, strong /5
calls to action, infographics/flowcharts, above the
fold
Uniqueness Distinctively branded, unique graphics, brand /5
consistency, look and feel diff. from competitors,
Typography
Dynamic Slider windows, Dynamic news feeds, Rollover /3
prompts, Real-time response and feedback
Multimedia Varied and interesting use of animation, pictures, /2
video, music, mashups

Website Criteria - Content
Content Criteria Pts.

Usefulness Helps users, up-to-date, interactive, provides /3
real value, customized, well-presented, breadth,
has a point of view
Transparency Real people/employees, mission /3
statement/manifesto, policies and rules
Credentials Evidence of popularity, third party or customer /3
testimonials, Organizational authority
Human/Fun Conversational language, Humour, /3
Consistency with audience, enthusiasm, Stories,
leaves you wanting more
Incentives/Ne Dynamic stream of news, Campaigns, Offers, /3
ws Competitions, External links, Opportunity for
fame

Website Criteria - Navigation
Navigation Criteria Pts.

Search Internal search engines, menus, support, /3
ability mental model on what to expect when you
click
Links Graphic links, internal links, return to home /3
menu easy, links open in new windows
Intuitive Top options for clicking dependent on user /3
and place on site, priority of information
Menus Consistency of presence, descriptiveness /3

Types of user New vs. returning user, Country and /3
reaction language of user, Tiered user access

Website Criteria – User Experience
User Experience Criteria Pts.

Usability Limited click to completion, no need to upload /3
new software, browser and monitor capability,
Download speed, Cross platform
Knowledge of Adaptive, flexible taxonomies, know history, /3
users analytics inform experience, customizable
environment
Security Safe for users to use, not flagged by filters, /3
password protection
Troubleshooting Strong Q&As, How-tos, Tracking /3
orders/process, Virtual live customer service
Easy to Contact Availability of forms, contact us page, triage to /3
the right person in the organization

Website Criteria - Findability

Findability Criteria Pts.

Smart URL Short, intuitive, .com, Multiple vanity urls /3

Metatags and Own the best relevant words, each page /3
Keywords sufficiently tagged and named
Links Good level of working inbound and outbound /3
links, seamlessly linked microsites
Partners and Network of partners, community of /3
Affiliates ambassadors, employee extensions
Funnel Social networks and content drive back to /3
website

Website Criteria - Sociability
Sociability Criteria Pts.

Blog Content Frequent, well-tagged, relevant, engaging posts, /3
Smart headlines, Strong user engagement
Social Top social network integrated apps, easy to /3
Integration register through social profiles, activity linked to
social network feeds
Community Provides forums, crowdsourcing and /3
microcommunities for participation, community
moderation
Easy to link Compatible with all the key social networks, /3
automated actions/emails, widgets
Participation Ability to participate, to give and receive, hear /3
and respond, real-time feedback, peer to peer
capability, leaderboards

#1- lululemon – Fitness with a Cause

Pros - Visual, Point of view - Manifesto, Great Content, Ambassadors, Menus
http://shop.lululemon.com/home.jsp

#2- Icebreaker – Visual Active Storyteller

Pros - Photographic, stories of founder/history,Authenticity - Trace back your
garment http://ca.icebreaker.com/

#3 TakingItGlobal – Global Youth Leader
Community


#4- Ashoka – Changemaking via Youth


#5- Tourism Australia – Map-based Travel
Discovery


#6- Twitter Stories – Tales from 140
Characters


#7 Moo.com – The Loveable Commodity


#8- Outside 127 Hours – User-Generated
Video Inspiration


#9- The Responsibility Project –
From insurance comes conversation…


#10- SHFT – Curating the Best Sustainable
Stuff to Notice and Talk About


#11- NASA – Making Space Watchable


#12- Mint – Bringing to Life Personal
Finance


#13 - Tribeca Films – Telling the Stories of
the Storytellers


#14- Freelancer – Crowdsourcing simply
explained..


#15 - Sundance Festival – A lot of content
colurfully displayed…


#16- Open Ideo – Posing Challenges to the
Creative World


#17- Crowdriser – Real-Time Call to Actions


#18- Historypin – Creating a new catgroy of
visual website


#19 Vibram – Provocative Technology


#20-- Life – Cultures and Eras in Pictures


#21- The Johnny Cash Project – Multimedia
Creative Production


#22 - The Tiziano Project – Kurdistan’s
Tapesty of Stories


#23 – National Geographic – Nature as an
Art Gallery


#24 – Dropbox – Simple Solution, Simply
Explained


#25 Vitro Design Museum –
Content on a Different Menu Plane


#26 – Lego – Toys with Announcement
Value


#27 – Boss Bottled – A Super Curated,
Nocturnal, Manly Problem Solver


#28 – AARP – Bringing the Everyday To Life


#29 – AVAAZ – Wearing a Cause on a
Digital Sleeeve


#30 Ushahidi – Simple Crowdsourcing


#31 – Brains on Fire –
The Personal and Intimate Agency


#32 TED – Inspirational 20 Minute Video
Bliss


#33 – Kiva – Telling Stories and Providing
Hope Around the World


#34 – Quirky – If You Can Think It,
You Can Do It


#35 Equinox – The Fitness Experience and
Lifestyle Brand


#36 GE Ecomagination – Imagining The
Future


#37 – One – Multiple Channels, One Cause


#38 Wonderopolis – Daily Educational
Inspiration


#39 – Freerice – A Reciprocal and Fun
Relationship


#40 – Nike+ - Aesthetically Beautiful Fitness


#41 – Nesta – Solving for a Different Kind of
Future


#42 Umbra – Design Well Designed


#43 The Nature Conservancy – Providing
Greener Hope


#44 Make It Right – The Continuing
Hurricane Katrina Cause


#45 Crumpler – Fashion Icon Menus


#46 Threadless – Fun and Irreverent Design
Challenges and T-Shirts


#47 Trendspotting – Prescribing and
Anointing What’s Next


#48 8Tracks – A Gallery of DIY DJs


#49 Pinterest – Curating Visual Splendour

Pros - Simple 5 column architecture, Track Popularity, Single purpose
http://pinterest.com/

#50 Blurb – Putting Personalization Right
Into Your Hands Simply

Pros - Tagline, Big Visual, 1-2-3 Step process, Focused Call to Action, Value
adds– Apps, Extra, Ideas , Content Rich (50 menu opts) http://www.blurb.com/

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