3. This is the licence opportunity for your leisure based business to grow and
increase participation through our unique and innovative portfolio of physical
activities.
Born out of Xtreme Events, the UK’s #1 provider of activity based events for
the special occasion market, Xtreme Active is using the same great, proven
activities and taking communities by storm up and down the UK!
From holiday clubs to birthday parties, end-of-season celebrations to team-
building and corporate days to new ways of keeping fit, Xtreme Active provides
your business with a complete portfolio of great, fun games which can be
accessed by your customers as one-off events or as a more regular way of
staying active.
INTRODUCTION
Welcome to Xtreme Active and to your
opportunity to get your part of the UK active!
Included in our portfolio of games are:
• Xtreme Bubble Football
• Xtreme Goggle Football
• Xtreme Dodgeball
• Xtreme Disco Dodgeball
• Xtreme Sports Day
• Xtreme Archery
• Xtreme Cricket
So, for a fantastic new way of improving your customer
experience, growing your business and getting more
people from your local community active, look no further
than Xtreme Active!
3
4. As an Xtreme Active licensee, you will be joining
a family of businesses with a strong history of
providing fun, innovative games, excelling in
providing the very best customer service and a
company that prides itself in putting smiles on
faces in a safe, active and exhilarating way!
After being forced into early retirement as a
professional footballer, Daniel Chillingworth
started the business in 2012. Initially starting
with Xtreme Soccer which began with one-set
of inflatable bubbles, a van, and a short-term
contract with a stag-party agency.
Dan’s passion to make the business work, love of
football, zest for life and infectious personality
ensured that the business succeeded in its first
year.
In 2013, Dan was joined by life long friend and
businessman Warren Whitfield, who became a co-
owner and together transformed the business into
Xtreme Events, a multi-faceted events company,
offering a variety of quirky, innovative games,
based on traditional sports.
HISTORY
We have been on quite a journey.
Come and join us!
Goggle Football, was soon joined by School
Sports Day and Xtreme Dodgeball as popular
games in the portfolio.
Since 2014, Xtreme Events has expanded its
portfolio to include Footgolf, Battlezone Archery
and Turbo10 Cricket and having created and
cemented partnerships with over 25 of the leading
stag, hen and special event agencies across the
UK. Xtreme Events is also the exclusive event
provider for Powerleague, the UK’s number one
5-a-side football provider, it now delivers 7,500
events per year.
In 2016, a sister company, Xtreme Active was
created to take the same great games to a brand
new market. Dan and Warren have been joined
by Keith Churchhouse, who has successfully
franchised businesses for over 25 years.
We are looking forward to working
with all of our licence holders to help
get the UK Active!
4
Dan Chillingworth
Warren Whitfield
5. MISSION
There are so many ways in which the people of
the UK can be active. Dozens of different sports
and leisure activities such as walking, running and
swimming as well as places to go and get active
such as gyms and leisure centres.
So, why do 12.5 million* people in England fail to
achieve 30 minutes of moderate intensity physical
activity per week?
Well, ‘if you always do what you’ve always done,
you’ll always get what you’ve always had’.
In other words, the same traditional offerings for
physical activity will result in the same outcomes
for customers, leisure providers and funders.
By providing games that are
brand new, completely different
to traditional offerings and a huge
amount of fun, Xtreme Active will
give people the chance to develop a
life-long love of being active!
The fun way to
get the UK active!
5
*Source: UK Active
6. PACKAGES
Package
ONE
Package
TWO
Package
THREE
£ Price on application £ Price on application £ Price on application
1/ 2/ 3/
6
• All equipment for all games
• Adult and junior bubbles
• All equipment for all games
• Adult bubbles only
• All equipment for all games
• Junior bubbles only
All prices are subject to VAT
7. PACKAGES
Package
FOUR
Package
FIVE
Package
SIX
£ Price on application £ Price on application £ Price on application
4/ 5/ 6/
7
• Equipment for Xtreme Bubble Football only
• Adult and junior bubbles
• Equipment for Xtreme Bubble Football only
• Adult bubbles only
• Equipment for Xtreme Bubble Football only
• Junior bubbles only
All prices are subject to VAT
8. We continually research the market, providing
our licensees real-time insight to enable you to
maximise your revenues.
By following our simple 5-step
process to selling and delivering
fantastic, innovative and fun
activities, you’ll add a massive
revenue stream to your business...
MARKET
4,500unique activity types Our passion is your passion;
getting people more active!
Xtreme Active is simply about offering innovative sport-based games that
appeal to people looking for a great one-off event and also for people who have
fallen out of love with physical activity.
We work closely with leading leisure industry experts, including UK Active, to
provide our licensees with the most up-to-date and relevant insight, informing
us of what products and offerings will inspire people to get more active.
As an Xtreme Active licensee, we will bring this insight to you through your
dedicated account manager.
This, added to your own local knowledge and insight, will
support you to make informed decisions to drive your
business forward.
1/ Market insight
1Market
Insight
2Customer
3Participant
4Occasion
5Game
8
9. 11 customer types,
same great games!
One of the great things about our games, is
that they appeal to a wide-range of customers;
because they are played for so many different
reasons.
What is more, we have already done the hard
work for you; we have identified eleven target
groups of the UK population who are already
customers of our games portfolio.
We will help you to reach these target audiences
through high quality, effective marketing that
is based on how different people from different
walks of life access the products that they want,
who they buy for, and for what occasions.
Understand what motivates your customers to
buy and how to reach them and you’re more than
half-way there.
2/ Customer
‘BEN’
18-25
Competitive male urbanites
Male, recent graduates, with a
‘work-hard, play-hard’ attitude.
‘LEANNE’
18-25
Supportive singles
Young busy mums and their
supportive college mates.
‘JAMIE’
18-25
Sports team lads
Young blokes enjoying football,
pints and pool.
‘ALISON’
36-45
Stay at home mums
Mums with a comfortable, but
busy, lifestyle.
‘PHILIP’
46-55
Comfortable mid-life males
Mid-life professional, sporty males
with older children and more time
for themselves.
‘KEV’
36-45
Pub league team mates
Blokes who enjoy pub league
games and watching live sport.
‘JACKIE’
36-45
Middle England mums
Mums juggling work, family and
finance.
‘PAULA’
26-45
Stretched single mums
Single mums with financial
pressures, childcare issues and
little time for pleasure.
‘TIM’
26-45
Settling down males
Sporty male professionals, buying
a house and settling down with
partner.
‘HELENA’
26-45
Career-focussed females
Single professional women,
enjoying life in the fast lane.
‘CHLOE’
18-25
Fitness class friends
Young image-conscious females
keeping fit and trim.
MARKET
These profiles are based on
market segmentation designed
by Sport England
9
10. Know the participant,
get the game right!
The market research that we regularly carry out will help you as an Xtreme
Active licensee to understand your customers’ needs and the marketing
support that you receive will be tailored to suit you.
Our eleven different customer types will, at any time, be buying for a range
of different people and our market research will inform you which target
group is most likely to buy for which type of participant.
Knowing that ‘Leanne’ is most likely to be interested in buying an activity
for a young child, or that ‘Ben’ wants an hour of high-octane fun with
his footy mates, will enable you and your sales teams to create quality,
participant specific packages and to understand the motivations of your
customers.
3/ Participant
• Young child (6-11)
• Older child (12-18)
• Sports club team-mates
• Non-sport clubmates
• Work colleagues
• Friends
10
Know the occasion,
create the best experience.
The market knowledge that you will be supported with as an Xtreme Active
licensee will help you to package and sell a variety of activities for your
eleven customer types, who will be buying for various types of participants
for a number of possible reasons.
Your Xtreme Active licence will add hugely to your existing birthday party
offerings, or create a brand new revenue streams for birthday parties if you
are not already offering them.
You’ll also broaden your customer offering by using Xtreme’s games to
provide corporate team-building events, end of season celebrations, adult
birthday parties and Christmas parties.
In addition, our games can be used to create completely new and different
multi-week fitness classes and small sided leagues. A change from the
normal circuit training, visiting the gym, swimming or spinning.
With eleven customer types, six participant types and endless types of
occasions, as an Xtreme Active licensee, you’ll be creating a large offering
that will see you make a large ROI and increase footfall though your centre.
4/ Occasion
MARKET
11. Game partners:
Having the perfect game for
every occasion at your fingertips.
From the high-octane fun of Xtreme Bubble Football, the craziness
of Xtreme Goggle Football, the nostalgia of Xtreme Sports Day, the
togetherness and fitness of Xtreme Dodgeball, to the light hearted
combativeness Xtreme Archery, you will know which game to recommend
to your customers based on the participants for which they are buying and
for what occasion.
5/ Games
HIGH-OCTANE FUN!
A great all round activity for all types of
people and for all occasions.
11
MARKET
12. ARCHERY, PAINTBALL,
DODGEBALL HYBRID!
Great as a one-off event for a special
occasion or a multi-week league!
SIMPLE, NOSTALGIC FUN!
Great family fun, perfect for birthday celebrations,
hens parties and corporate events!
12
13. CRICKET... BUT NOT AS YOU KNOW IT!
Great opportunity to create your
very own local cricket league.
Also great for team-building!
AS HILARIOUS TO WATCH
AS IT IS TO TAKE PART!
Perfect to celebrate the end of season!
13
14. THE AMERICAN CLASSIC,
WITH AN XTREME TWIST!
Great for team-building or a multi-week league!
THE NEW FITNESS CRAZE!
Combining Dodgeball and dancing, retro style!
Great alternative fitness class and great for corporate events
14
15. SUPPORT
15
We will be with you every step of the way as you become a market leader
in special occasion events. You will have exclusive access to our ready-
made, proven games, and be the first to bring new activities to the market.
By joining the Xtreme Active
family, you will receive a full
package of support from our team.
1/
2/
3/
4/
5/
6/
7/
8/
9/
10/
11/
12/
13/
Brand
Equipment and apparell
Business support
Compliance
Training and workforce
Equipment rental
Holiday camp management
Innovation
Point of sale marketing
Sales generation
National advertising levy
Xtreme Active online shop
Powerplay
16. Main brand
You will be given permission to use the main Xtreme Active brand to promote
your activities. All licensees will be supplied with the Xtreme Active artwork
for use on various mediums and backgrounds. These will be supplied on a USB
data stick.
Xtreme trademarks
You will also be given use of Xtreme’s protected trademarks for our individual
games, meaning that only Xtreme Active licensees will be able to offer games
such as Xtreme Goggle Football, Xtreme Sports Day, Xtreme Archery, Xtreme
Cricket and any other new games that we bring to market in the future.
Branded equipment
All equipment & clothing that you receive as a licence holder can be dual-
branded* with Xtreme Active and your business’s artwork, demonstrating the
strong partnership that we will have created.
1/ Brand
Xtreme Active’s licensee packages
make for a compelling, proven and
easy addition to your business, or
even a brand new stand alone one.
16
SUPPORT
* Additional costs may apply
17. 17
High quality, visually compelling equipment.
Your initial licensee fee gets you equipment for all games:
2/ Equipment and clothing
• 10 x Xtreme Active t-shirts
• 5 x Xtreme Active jumpers
Plus...
SUPPORT
18. Expert support for when you need it.
3/ Business support
Business plan
We will support you in the early stages of your licence agreement by offering
you up to three strategy meetings and enhanced access to our business
development experts for the first four weeks of your licence agreement.
Account management
As an Xtreme Active licensee, you will receive a dedicated Account Manager, be
offered twice yearly support meetings and have working hours access to your
manager for any on-the-spot requirements that you may have.
Best practice
You will be part of an ever growing family as an Xtreme Active licensee. As such,
we will take the best of what’s happening across the Xtreme family and drop
those little gems your way so that you can continually improve your offerings.
Annual get together
Each year all licensees are invited to our annual conference for the whole
Xtreme Active family to get together, learn from each other, communicate new
opportunities and enjoy!
18
SUPPORT
19. 19
Rest assured,
you are in good hands.
4/ Compliance
Risk assessments for all games
Template disclaimers
Bespoke insurance package
available if required
Training and accreditation programme
Session plans
Operations manual
SUPPORT
20. Great co-ordinators make
the difference. Simple.
5/ Training and workforce
Accreditation
Xtreme Active is the only company in our field to offer a full training and
accreditation program for our co-ordinators. Each co-ordinator must undertake
full training in each game and be successfully assessed as competent to deliver,
before being able to deliver any activities in the Xtreme Active portfolio.
Co-ordinator training
As part of your induction as a licensee, you will undergo a full training
programme, providing training for all of our games. In addition to this, as an
Xtreme Active licensee you will also receive two training sessions per year to
accredit new co-ordinators, giving you regular opportunities to supplement and
grow your workforce. All training sessions are run by our expert and experienced
tutors and will contain specific training for the games that you need most in
order to grow your Xtreme Active buisness.
20
SUPPORT
21. 21
Want to offer something different
for those really special events?
As an Xtreme Active licensee, you can benefit from our exclusive equipment rental
service, meaning you can offer an even wider range of products without the need for
capital investment.
Here are some examples of what is available:
6/ Equipment rental
FOOT DARTS ARCHERY STANDINFLATABLE PITCHES
SUPPORT
22. Big business.
We will help you get it right.
We all know what big business school holiday activities can be. As an Xtreme
Active licensee, you will be able to offer a range of games that compliment your
school holiday offerings, or maybe give you an opportunity to re-vamp your
portfolio.
Ready made Xtreme Active
holiday club plan
We give you the plan that works. 1, 2 and 3 day plans for keeping the kids active
and happy.
Campaigns through
discount code websites
Using our nationwide reach gives us access to high density discount code
websites such as ‘Groupon’ and ‘Wowcher’. We will run campaigns to increase
your numbers.
7/ Holiday club management
Equipment rental portfolio
Rent the big equipment that you do not normally have on site to add value and
fun to the experience.
Two-way bookings set-up
Customers can book through licensees or direct with Xtreme Active, providing
two avenues for attracting customers, rather than one.
Holiday club admin
For a small fee, we can also offer full admin management of your holiday clubs,
where bookings are handled centrally by Xtreme Active.
22
SUPPORT
23. 23
Continual innovation, continual
improvement, continual growth.
Xtreme Events, our sister company and the basis on which Xtreme Active
was born, has grown from ‘just a bubble football company’ to the largest
special occasion events delivery company in the UK in the space of 4 years.
We have grown from delivering 56 events in 2012, to 7,500 in 2016, in part
through continually designing and bringing to market new, innovative
games that make physical activity fun.
Since 2013, the Xtreme brand have, on average, introduced two to three
new products to the market every year and there is no slowing us down!
We have a specific department at Xtreme who are charge of innovation
and our Xtreme Active licensees will be the first to be given the chance to
access all new opportunities.
All new games that are introduced to Xtreme Active licensees will be
underpinned with a full training, equipment and marketing package,
enabling licensees to steal a march on competitors*.
8/ Innovation
All Xtreme Active licensees
are provided with a start up
marketing pack to make that
big visual impact on visitors
to your centre.
9/ Point of sale
2 x Pop-up banners
2 x Wall banners
20 x A1 posters
50 x A4 posters
500 x A5 flyers
SUPPORT
* Additional costs may apply
24. SUPPORT
10/ Sales generation
24
By us - for you.
As well as you, the Xtreme Active licensee, generating your own sales, Xtreme
Active will generate sales for you; without you having to lift a finger!
We have developed long term partnerships with leading ‘deal of the day’ websites
which regularly feature Xtreme Active offers throughout the UK.
As soon as you become a licensee, your location is immediately added to the deals
on these sites.
Additionally, our sister company Xtreme Events, who deliver 7,500 events per year
across the UK, are continually seeking event deliverers and as a licensee, you’ll be the
first port-of-call.
25. 11/ National advertising levy
Xtreme Active partners with Climb
Online, the UK’s leading search engine
optimisation and pay-per-click agency,
founded by ‘The Apprentice’ winner
Mark Wright and Lord Sugar.
Our partnership works directly for all Xtreme Active licensees, putting
you right at the sweet spot of search results and matching you with your
customers, right when they need you.
The power of accumilation used to
drive your business forward.
Part of your monthly payment as an Xtreme Active licensee, is a £75 + VAT
advertising levy.
This levy, paid by all licensees, is used to fund ongoing, high level, national advertising
of Xtreme Active.
The levy will:
• Maximise Xtreme Active’s place in search engine results
• Run national campaigns across various media
• Support the launch of new products and games
The levy is a separate transparent auditable fund that all
licensees will have access to.
25
SUPPORT
26. Here is what is included in our highly
targeted, reactive PPC and online ad
programme:
• Bespoke Xtreme Active ads, designed to maximise conversions.
• Intelligent and adaptive pay per click campaigns, ensuring our licensees intended
audience finds them at the precise moment they need their services.
• Secure keyword visibility for every aspect of our service.
• Conversion optimisation technology to automatically adapt keyword selections,
ad content and bid strategies to achieve the most cost-effective results.
• Tracking system to keep tabs on how our customers find and interact with our
site, how effective our ads are and exactly how much money they are making us.
SUPPORT
11/ National advertising levy (continued)
26
27. 11/ National advertising levy (continued)
We are delighted to have the winner
of the BBC’s ‘The Apprentice’, Mark
Wright and his team from Climb
Online to create a strategy for Xtreme
Active licence holders!
Climb Online is the digital marketing business founded by Mark & his business
partner Lord Sugar following his victory on the popular TV show.
“We are ecstatic to partner with Xtreme Active and to
be able to put together a marketing strategy for licence
holders, that will not only create the additional footfall for
the client, which in turn will inevitability boost income, but
more importantly delighted to play our part in getting the UK
active and changing the way we all perceive and participate
in exercise... Xtreme Active is a fantastic concept which will
no doubt be a massive success up and down the country
as leisure centres and the like buy into the fresh, innovative
portfolio of physical activities that an Xtreme Active licence
will bring to a community. Our job as a forward thinking
digital agency is made easy with the incredibly visual and fun
aspect of the activities. And we are 100 % confident that the
strategy we had put together will soon mean that Xtreme
Active activities will be the talk of your town”.
Mark Wright, CEO of Climb Online
27
SUPPORT
28. Multi-platform digital marketing campaign.
The Climb Online team are the UK’s leading experts in designing and running
digital marketing strategies for businesses across a variety of industries. The
Xtreme Active family are in safe hands!
55,000
ESTIMATED DAILY REACH
3.3m
TARGET AUDIENCE
28
SUPPORT
11/ National advertising levy (continued)
29. 12/ Xtreme Active online shop
As part of your Xtreme Active licence,
you will get use of our exclusive online
shop.
Our Xtreme Active online shop is designed to make it easy for our licensees to
replenish equipment or see what equipment is available for them to hire.
We are continuously innovating excitingly different, unusual activities that we will
then make available to our network of licensees through this website.
The Xtreme Active shop will showcase every single piece of equipment available to
a licence holder, making it as easy as possible to replenish or replace any piece of
equipment, if and when required. You will get all equipment at a transparent and
subsidised rate; meaning that you can utilise Xtreme Active’s buying power when
replenishing equipment.
Please create an account and login to the shop, once you have signed up to be an
Xtreme Active licensee.
SUPPORT
29
30. 13/ Powerplay
Are you really getting the most from
your facilities?
This gives you as a commercially minded sports venue, the opportunity to partner
with the leading team sports brand to maximise your income stream.
If you have floodlit all weather pitches or netball courts at your facility, then you
already have the structure in place to benefit from Powerplay.
Powerplay will set up a football or netball league and then transfer the running of
the match nights to you. You will directly receive match fees from the customers and
we will support your leagues through our brand, website, digital experience and FA
Accredited organisation.
Even if you have an existing league operating at your venue, we can work with you
and give you greater ownership and income!
SUPPORT
30
31. FINANCIALS
Licensee - Fixed location
Licensee - Mobile
LICENSEES
TOTAL SALES
TOTAL DIRECT COSTS
GROSS PROFIT
GROSS PROFIT %
OVERHEADS
PROFIT BEFORE TAX
YEAR TWO
£54,630
£5,340
£49,290
90%
£25,066
£24,224
YEAR THREE
£54,630
£5,340
£49,290
90%
£25,066
£24,224
YEAR ONE
£54,630
£14,940
£39,690
73%
£21,146
£18,544
LICENSEES
TOTAL SALES
TOTAL DIRECT COSTS
GROSS PROFIT
GROSS PROFIT %
OVERHEADS
PROFIT BEFORE TAX
YEAR TWO
£63,440
£5,340
£58,100
92%
£14,560
£43,540
YEAR THREE
£63,440
£5,340
£58,100
92%
£14,560
£43,540
YEAR ONE
£63,440
£14,940
£48,500
77%
£10,640
£37,860
31
Birthday parties:
After school clubs:
School curriculum:
Reward events:
Holiday clubs:
8 per month @ £150.00
6 hrs per month @ £40.00
90 hrs per month @ £15.00
3 per month @ £250.00
12 weeks @ £1,000.00
These figures are based on the
following assumptions:
Birthday parties:
Leagues and classes:
Christmas parties:
Reward events:
Holiday clubs:
16 per month @ £150.00
1 per month @ £720.00
20 per year @ £250.00
3 per month @ £250.00
12 weeks @ £1,000.00
These figures are based on the
following assumptions:
• The figures above are for illustration purposes only and are based on a sample of existing Xtreme Active license holders.
• Package prices and overheads will vary from location to location.
32. NEXT STEPS
32
To become an Xtreme Active
licensee, please contact us:
xtremeactive.co.uk
enquiries@xtremeactive.co.uk
01487 465001
Unit 3, Bodsey Farm,
Bodsey Toll Road, Ramsey,
Cambridgeshire PE26 2XH
