Xplora Company Presentation

AGENCY
CAPABILITIE
S
CLIENTS
50+
PITCHES
FOR FULL DIGITAL WON
14
TEAM
MEMBERS
29
GOOGLE
PREMIER PARTNER

INDUSTRY
RECOGNITIO
N KEYNOTE
SPEAKERS
& MODERATORS AT
INDUSTRY EVENTS
TEACHING &
LECTURING
3 TEAM MEMBERS
JURY
TO SEVERAL DIGITAL
AWARDS
ACTIVE IAB
MEMBER
& XPLORA’S MANAGING
DIRECTOR IS BOARD
MEMBER TO IAB BULGARIA
5

LIST OF
EVENTS WITH
XPLORA TEAM
MEMBERS
WEBIT
LARGEST
IT/ENTREPRENEURSHIP
EVENT IN REGION
XPLORA’S MANAGING DIRECTOR
TWO TIME LED THE “DIGITAL
MARKETING IN BULGARIA” PANEL
AT WEBIT
DIGITALK
LEADING DIGITAL EVENT IN
BULGARIA
XPLORA IS DIGITAL MARKETING
PARTNER TWO YEARS IN A ROW
F5
CONFERENCE
FACEBOOK FOCUSED
CONFERENCE
KEYNOTE ON BEST PRACTICES IN
ADVERTISING IN FACEBOOK
RETAIL IN
DETAIL
LARGEST RETAIL SECTOR
EVENT
3 TIMES KEYNOTE SPEAKERS, 3
TIMES PANELISTS, 2 TIME
MODERATORS, 2 TIMES HOST
OACONF
LARGE DIGITAL MARKETING
EVENT
2 TIMES KEYNOTE SPEAKERS, 1
TIME HOST OF STREAM
IoT Conference
EVENT BY INVESTOR
PANELIST WITH VIVACOM, PCLOUD
ETC.

MEDIA
BUDGETS
MANAGED
IN 2016 & 2017
BGN SPENT
DURING 2016 &
2017
1.6M
PROFESSIONALS
CERTIFIED BY GOOGLE
7
2
GOOGLE
PREMIUM PARTNERS in
BULGARIA
PROFESSIONALS
CERTIFIED FOR FACEBOOK
ADVERTISING
1 of 11

LATEST PITCHES WON
ONE OF THE LARGEST
BEVERAGES PRODUCERS IN
BULGARIA (OWNED BY
TYMBARK)
FOR BULGARIA
SCHNEIDER ELECTRIC
FOR ISRAEL (IN ADDITION TO
BULGARIA)
NON-TV DIVISION
FOR BULGARIA
LARGEST PRODUCER OF
WAFFLES IN BULGARIA (OWNED
BY PRIVATE EQUITY FUND)
FOR BULGARIA AND CEE
BULGARIA AND ROMANIA
LEADING BULGARIAN
PRODUCER OF CAKES WITH
OWN COFFEE SHOPS
FOR BULGARIA AND ROMANIA

PROJECT
MANAGEMENT &
SALES TEAM
GOOGLE PERFORMANCE &
ANALYTICS TEAM
FACEBOOK
PERFORMANCE &
MANAGEMENT TEAM
DESIGN TEAM
5 PEOPLE
7 PEOPLE
11 PEOPLE
6 PEOPLE

For digital marketing to make business impact, and to have significant return on
investment - you need people who know what how why people are doing online,
and know how to efficiently use the scores of digital tools. Xplora is our clear
choice in this journey
Christo Iliev ( Executive Chairman, Founder and Main Shareholder AG Capital )
Xplora is our trusted partner in every digital challenge that we face.
Their unstoppable strive to provide the best solution with the most
effective tools, accuracy and professionalism - all these make me feel
secure when are working together.
Maria Metodieva (Marketing Manager Whirlpool Bulgaria)
We have chosen to work with Xplora for several non banking financial
companies of MFG group. We are happy to share that they have shown
really quickly a brief understanding of our business models and clients,
hence we are accomplishing even the highest KPI's in terms of digital
marketing. Their engagement is helping us to constantly optimizing our
digital communication and to get closer and closer to our customers.
Great team!
Elitsa Serafimova (Head of Brands Management, Management
Financial Group)
We distinguish Xplora as a professional partner who helps us reach our
goals in digital marketing communications. Thanks to Xplora we
understand our customers better and reach them in a more effective and
time efficient manner. The Agency Team is always there for us with brilliant
ideas, professional solutions, tracking and optimization of projects. Thus I
am confident that our digital presence is safe and sound. Daria Raleva,
CMO at Microsoft Bulgaria, Macedonia and Kosovo
Daria Raleva (Marketing Manager for Microsoft Bulgaria, Macedonia and
Kosovo)
CLIENT TESTIMONIALS
Xplora is our digital partner, managing a complex portfolio of brands. The
team achieved great optimization in most of our campaigns only a few
months after our partnership started. I appreciate their result-oriented
approach and attention to details. They are always very responsive and
devoted to the projects. With Xplora we do more than digital campaigns, we
CONNECT with consumers. Thank you!
Virginia Tosheva (Marketing Manager, Walmark Bulgaria)
We invited based on recommendations Xplora for digital marketing agency.
Starting from the very first meetings we were confident that they are our
agency - they met our expectations as to going into the specifics of our
business, integrating to the complex internal processes and meeting our high
standards for professionalism. Now it is my turn to recommend them.
Raya Gursova (Marketing Communication Manager Schneider Electric
Bulgaria)
After a careful market research and due to a great recommendations we
decided to trust our future performance marketing to Xplora. The team is
great, they knew what they were talking and doing and we were impressed
by the way they handled the handover process and with all the new set ups
and recommendations they gave us. At the end, we really did choose the
best option for us and we proved that we can do it better. Foodpanda is more
visible than ever in performance channels and we are very happy with our
partnership.
Ivaylo Netsov Managing Director (Foodpanda Bulgaria - part of Delivery Hero
Group)

HOW WE MAKE DIGITAL HUMAN. AND
MOST IMPORTANT OF ALL - PART OF THE
INTEGRATED MARKETING
COMMUNICATIONS

The most important part in communication
is knowing who you talk to. We stay open
minded and continue to think for digital
marketing as talking to real people, that is
why we call it Human Digital.
TARGET AUDIENCE
1

PLATFORM FOR
COMMUNICATION
2
After understating who we talk to, we start working on
the Platform for communication. This is the place where
we
clear the “What, How and Why” we want to do. And we
set
KPIs that are brand relevant, ambitious and scalable.

ENGAGE AUDIENCE
3
After we have the ideas, we start building up
the campaign, we launch it and manage it - for
each target audience.

FEEDBACK FOR USER JOURNEY
4
After we go live, we start building up feedback from the
campaign or tool, we analyze how the target users
interact so that we can amplify the marketing platform.

ANALYZE KPIs
5
For each digital campaign there is a pretty quick
feedback that is related to the KPIs we have committed.
We start looking at those numbers and pinpoint both
the potential and the challenges.

CONSOLIDATE, UPDATE
AND UPGRADE
6
The final part in closing the cycle is presenting structured
and actionable feedback - easy wins, consolidating
findings and databases to a company asset, and
upgrading the platform and assets for next activations.

SERVICES WE PROVIDE
PERFORMANCE
MARKETING
SOCIAL
ENGAGEMENT
DIGITAL
ASSETS
ONGOING
CONSULTING
CONTENT
DEVELOPMENT
WEBSITE
DEVELOPMENT

PERFORMANCE MARKETING
We provide the following solutions:
1. Facebook ecosystem advertising
2. Google ecosystem advertising
3. Media planning
4. Email marketing
5. SEO

SOCIAL ENGAGEMENT
1. Social media profile management
2. Content marketing
3. Video content
4. Copywriting

DIGITAL ASSETS
1. Landing pages
2. Applications
3. Newsletters
4. Banners

CONSULTING
1. Strategy
2. Workshops & Trainings
3. Consulting
4. Analyses & Reports

CONTENT DEVELOPMENT
1. Copywriting
2. Photography
3. Viral videos
4. Infographics

WEBSITE DEVELOPMENT
1. Single page
2. Corporate
3. Campaign
4. Sales
5. Content

Every behavior is a source of INSIGHT.
Every behavior is a SIGNAL.
We can build upon these nature behaviors and trends so
that we INTEGRATE any communication, campaign or
tactic
to the overall STRATEGY.
There is a constant loop of insight
that we can relate to strategy and ROI.
INTEGRATED DIGITAL MARKETING

AND IT’S OUR JOB TO MAKE
DIGITAL HUMAN:
HUMAN, AS IT IS INTENDED FOR HUMANS
HUMAN, AS IT IS EASILY UNDERSTOOD BY OUR CLIENTS
HUMAN, AS WE ARE PASSIONATE ABOUT INTERACTIONS
AND MUTUAL SUCCESS

GOAL
ASSUMPTION
TEST/GO LIVE
1 TEST PERIOD
ANALIZE
RESULTS
DIRECT IMPACT ON SALES,
DELAY IMPACT ON SALES,
NO IMPACT ON SALES
AUDIENCE, BEHAVIOR, CHANNELS,
CONTENT, KPI’S
SPRINT
EXAMPLE FOR WORK CYCLE

STALLATION OF ANALYTICS MODULES ON YOUR WEBSIT
GOOGLE TAG MANAGER
GOOGLE ANALYTICS
GOOGLE REMARKETING
CONVERSION TRACKING
EVENT TRACKING
GOAL TRACKING
FACEBOOK REMARKETING
TRACKING
FACEBOOK CONVERSION
TRACKING
HEAT MAP
SEGMENTATION OF
AUDIENCE
ACCESS TO COOKIES
CREATION OF USER LISTS
ANALYSIS OF AUDIENCE
* The presented platforms require up to 2 business days for their installation/running so that they can
present the needed information for the user flow on your website. We have included in the scope 1
meeting with presentation of the work done as well statistics of the user flow that can be taken into
consideration for the future goals of the brand.

MONITORING EVERY
CLICK FOR ACTION
AND
CONSEQUENTIAL
CONCLUSIONS
BASED
ON REAL
BEHAVIOUR
ANALYSIS OF THE
DIGITAL ECOSYSTEM
AND ALL TRAFFIC
SOURCES

OF EXPERIENCE IN LOCAL AND INTERNATIONAL MARKETING
WORKED WITH TOP BRANDS IN VARIOUS SECTORS
EXTENSIVE EXPERIENCE WITH MULTINATIONAL BRANDS
EXPERIENCE IN C LEVEL MANAGEMENT
LECTURER IN TOP 3 UNIVERSITIES IN BULGARIA
15+ YEARS OF EXPERIENCE IN BUSINESS CONSULTING
KEYNOTE SPEAKER, PANELIST, JURY AT LARGEST
INDUSTRY EVENTS
BOARD MEMBER OF IAB BULGARIA
GEORGI MALCHEV

9+ YEARS OF EXPERIENCE IN DIGITAL MARKETING
EXPERIENCE WITH MULTINATIONAL BRANDS
MANAGEMENT OF INNOVATION IN THE MARKETING FIELD
IMPRESSIVE EXPERIENCE IN PERFORMANCE MARKETING
EXPERIENCE IN LEAD GENERATION AND DIRECT SALES
CAMPAIGNS
BRAND AND AGENCY EXPERIENCE
ALEXANDER MARKOV

7+ YEARS OF EXPERIENCE IN DIGITAL
DIGITAL FOOTHOLD FOR TOP BRANDS IN VARIOUS SECTORS
HUGE EXPERIENCE WITH INTERNATIONAL BRANDS
DIGITAL MARKETING LECTURER
ESSIVE EXPERIENCE IN PROJECT & ACCOUNT MANAGEMENT
IVAN PANTELEEV

ОБХВАТ НА УСЛУГАТА ЗА 12 МЕСЕЦА
ЧАСОВЕ НА
СЕДМИЦА
ЧАСОВЕ НА МЕСЕЦ РЕАКЦИЯ СТАВКА НА ЧАС
ОБЩО ЗА 12
МЕСЕЦА
2 часа 8 часа
от 3 до 5 работни
дни
27,0 BGN 2592,0 BGN
4 часа 16 часа до 3 работни дни 25,0 BGN 4800,0 BGN
8 часа 32 часа до 1 работен ден 23,0 BGN 8832,0 BGN
Посочените обхвати се базират на следните типове услуги:
- консултация;
- дизайн;
- администриране;
- анализ и доклади;
В обхвата не се включват програмни услуги, когато проектът не е реализиран от агенцията.
Неизработени часове се прехвърлят за следващия месец. Прехвърлянето на неизползвани часове е валидно до 3 месеца след
съответния месец.
Нашият съвет е технологичната поддръжка на функционалности да се изпълнява от страната отговорна за създаването на сайта,
докато не се стигне до неговото подновяване.
CAMPAIGN EXAMPLES
SERVICES/RESULTS

TOYOTA HYBRID CONTENT APPROACH
WWW.FACEBOOK.COM/TOYOTABULGARIA
Series of different content aiming to
present specific USPs to users based on
their specific user behavior:
- find out which car the user like the best;
- find out where the user stand in the
overall journey;
- present specific content and USP for
model of car based on the user behavior;
- end the journey with a test-drive form;
SCOPE OF SERVICES: full digital agency, incl.
social media strategy, concept, creative,
advertising, report and analysis (only posting
and moderation are managed internally by
client)

1
EXAMPLE FOR USER JOURNEY AND TIMING

1
2
3
4
targeting:
Lookalike
Interests
Behavior
Work

1
2
3
4
targeting:
Lookalike
Interests
Behavior
Work
results:
Increase of % in conversions

https://www.toyota.bg/world-of-toyota/articles-news-events/2016/Hybrid-rezultati-toyota-
bulgaria.json
The sales of hybrids by Toyota
Bulgaria are record high, increasing
by 264% y-o-y and hold a share of
13,9% of all sales of new Toyota
cars in Bulgaria.

DETOX ELEXIR CONTENT APPROACH
WWW.FACEBOOK.COM/CLUBZDRAVE/
Series of posts in Facebook with the need to:
- participate in a product sampling activation;
- generate user testimonials from the sampling;
- reach of audience and engage with content and
articles.
Audience reached: 350 000
Users taking part in the product sampling activations:
over 2 500
Users won product testimonial: 50
Users shared their testimonial after trying the product:
above 50%
Website visits for product or article view: 10 000+
SCOPE OF SERVICES: full digital agency, incl. full
social media management (strategy, concept, creative,
management, advertising, report and analysis)

CALMACIN CONTENT APPROACH
WWW.FACEBOOK.COM/CLUBZDRAVE/
Series of mini games and Articles for user to:
- engage with the content
- learn more about the product, ingredients and
USPs
- read related articles and useful information
regarding the subject
- Audience reached: 300 000
- Users taking part in the mini activations: over 2
500
- Website visits for product or article view: above
10 000+
SCOPE OF SERVICES: full digital agency, incl. full social media
management (strategy, concept, creative, management, advertising,
report and analysis)

MEDIX FAN PAGE
WWW.FACEBOOK.COM/MEDIX.BULGARIA
- Facebook moderation
- Development of local content
- Facebook advertising
SCOPE OF SERVICES: full
digital agency, incl. full
social media management
(strategy, concept, creative,
management, advertising,
report and analysis)

FORUM PREGNANCY AND CHILD HEALTH
Target for reach of audience: 70.0k - 190.0k
Reached audience: 90k
Target Cost-per-click: 0.13€ - 0.05€
Achieved cost-per-click: 0.04€
Target impressions: 230k - 680k
Achieved impressions: 346k
Registrations last event: 0.8k
This year’s event registrations: 1.8k+
Conversion Rate: 2%
SCOPE OF SERVICES: strategy,
concept, advertising, report and
analysis

EASYCREDIT
DIGITAL CONSULTANCY
PROMO WEBSITE
promo.easycredit.bg

IUVO
DIGITAL CONSULTANCY
PROMO WEBSITE

SAMSUNG
promo website
PROMO WEBSITE
qled.bg

PERFECT MIX
Project by Hellenic Bottling
Company
Promo website
Digital performance
Ongoing support

KKAT
Corporate Identity
Corporate website
kkat.bg

EXPAT
CAPITALCORPORATE WEBSITE
expat.bg

NAUTILEX
law management agency
COMPANY IDENTITY
PHOTO SESSION
WEBSITE
nautilex.bg

L & M
TRAIDING
trading company
COMPANY IDENTITY
WEBSITE
lmtrading.bg

WHIRLPOOL
DIGITAL CONSULTANCY
PROMO WEBSITE
http://www.whirlpool.bg/20/public
/

EDO SUSHI
sushi & teppanyaki
DIGITAL CONSULTANCY
WEBSITE
https://edosushi.bg/

UNIPEK
PROMO WEBSITE
https://unipek.com/

EVROHAMALI
moving company
COMPANY IDENTITY
BRANDING
WEBSITE
evrohamali.com

MEDIX
PROMO WEBSITE
DIGITAL CONSULTANCY
nai.medix-bg.com

MÖMAX
LANDING PAGE
www.moemax.bg/jivei-razlichno

BATISTE
LANDING PAGE
batiste.bg

GET IN
TOUCH
HUMAN@XPLOR
A.BG
ADDRESS:
BUL. YANKO SAKAZOV
19
TEL: +359 884 360
763

Xplora Company Presentation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Xplora Company Presentation

Ähnlich wie Xplora Company Presentation (20)

Mehr von XploraBG

Mehr von XploraBG (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Xplora Company Presentation