2. Business concept:
Molecule
Who like eating
out at restaurants
with friends.
Have difficulty
scheduling with
them.
Problem Solution
An App
People
IXD Creative Founder F2019 HAXZ
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3. Business concept: Hypothesis
IXD Creative Founder F2019 HAXZ
We believe that people like Tom, have a
hard time scheduling eating out with
friends because of location.
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4. Validating our Hypothesis
IXD Creative Founder F2019 HAXZ
Create a storyboard of Tom having a
hard time scheduling dinner with
friends based on location.
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5. Of Interviews
85%
Have a strong
agreement
of our storyboard.
IXD Creative Founder F2019 HAXZ
Evidence Needed
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6. IXD Creative Founder F2019 HAXZ
Storyboard
Of Tom
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Tom text his friends if
they are available to eat.
Tom wants to eat
with his friends.
Tom is thinking about
the location.
They all agree on
eating together.
The location they want to
go to is too far for Tom.
Tom is having a hard
time to decide.
7. Interview
Abby
22 years old
Single
Eat out 4-5 times a week
Close Friends
Facebook Messenger
● Has similar experience with the storyboard
● “We talked about this before, wishing there was an
app to make our planning easier.”
● Decide a restaurant by its parking, food quality, and
wait time
● Use Yelp to check to rate
● Use Facebook messenger to text friends
● Sometimes she would send recommendations to her
friends when she finds new restaurants
IXD Creative Founder F2019 HAXZ
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8. Interview
Teresa
25 years old
In relationship
Eat out 3-4 times a week
Close Friends
Message
● Has similar experience with the storyboard
● Not willing to go to a far restaurant if she is the only
driver
● Decide a restaurant by friend’s preference
● Text on group chat to see who is available
● Normally plan on the same day
● Whatever is convenient, especially more than 5
people
● Use yelp reviews
● Close location really matters
● Her friends always ask her to the recommendation
IXD Creative Founder F2019 HAXZ
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9. Interview
Lisa
22 years old
Single
Eat out 4-5 times a week
Close Friends
Facebook Message
● Has similar experience with the storyboard
● Willing to drive far for close friends
● Hard time to find good restaurants in SF
● Use Yelp for looking at each review
● Use google map to check wait time
● Select the top 3 restaurants to her friends and let
them pick the top1
● For group, they use facebook poll to make a decision
IXD Creative Founder F2019 HAXZ
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10. Interview
Jason
26 years old / In relationship
Eat out 4-5 times a week
Friends and co-worker
2-15 people in a group
Slack or message
IXD Creative Founder F2019 HAXZ
● Doesn’t want to make a decision
● “Whoever decide the restaurants”
● Use Yelp or Google
● They already know where to go if it is eating out with
close friends
● Has a similar experience with the storyboard but it is
not an unadjustable problem for him.
● The hardest part for the group is hard to make a
decision
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11. Allen
29 years old / In a relationship
Eat out 5 times a week
Friends and co-worker
2-4 people in a group
Texting
● Doesn't decide on the restaurant usually
● Has similar experience with the storyboard but it's not
a big problem
● Frustrated by not matching between food pictures
online and the actual food
● “They have good pictures but not good taste.”
IXD Creative Founder F2019 HAXZ
Interview
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12. Lizzy
33 years old / Single
Eat out 3-4 times a week
Friends and co-worker
1-2 people in a group
Texting
● Has a similar experience with the storyboard but it's
not a big problem
● Find another place to eat if her friend's
recommendation is too far.
● Usually plans a couple of days ahead.
● Reservation is important for the larger group.
IXD Creative Founder F2019 HAXZ
Interview
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13. IXD Creative Founder F2019 HAXZ
Why using Google & Yelp
5 out of 6 using Yelp/Google
Recommendations based on 3 personal favourite
restaurants that users already tried.
Seperate the rating of food and service.
Participant need to look into the review to check
where the restaurants take the points off.
Yelp has rating, review and pictures. It is good
reference for people to decide the restaurant.
Google shows the busy time of a restaurant
which is a feature lots of participants use.
Participants’ Ideal Feature
4 out of 6 using Google to check busy hour
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14. IXD Creative Founder F2019 HAXZ
Assumption Invalid
5 out of 6 have a similar experience with the storyboard
but don’t consider it as a problem that is hard to solve.
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15. IXD Creative Founder F2019 HAXZ
Evidence From Interview
6 out of 6 participants think the process of rearranging
eating out is not that frustrating for them
Eating out with friends is a casual experience
so the location is not a real problem for people
5 out of 6 participants prefer a good discussion rather than
be the only planner for the whole process of eating out
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17. PIVOT
POTENTIAL PROBLEM
Larger groups have problems
on agreeing what to eat.
Finding scenarios with users
eating with their co-workers.
FIND MORE DATA
Using google survey to test
which part of the eating out
journey is most frustrating.
REFINE MVP
Figuring out what features
can provide a larger value
to our target users.
IXD Creative Founder F2019 HAXZ
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